Feb 2023 – Nov 2025 · 2 yrs 9 mos · Ahmedabad · On-site

• Led B2B SaaS product initiatives for Tax Compliance APIs by Quicko. I worked across sales, customer support, and engineering to deliver features that drove revenue and user activation. My role spanned the full product lifecycle - from customer discovery and wireframing with design, to defining system workflows with engineering, to closing sales and handling support for enterprise customers.
• Key Achievements
• Launched Sandbox Console, a billing and subscription management platform, replacing a legacy dashboard and reducing onboarding time by 75% (2 weeks to 3 days). This further led to our qualified leads jumping to 3x and free trial to paid conversions going up by ~2x.
• Delivered GST APIs powering seamless e-Invoicing, analytics, and GST return filing. These workflows now drive 20%+ of annual revenue for the Sandbox platform.
• Built Qpon, a campaign engine for percentage/flat discount coupons with deep rule configs, driving upsells by enabling 30k users to upgrade (FY 2024-25).
• Rebuilt Cliq, an affiliate platform supporting partner tiers, commission triggers, and condition-based rewards. Used by 250+ partners to refer 100k customers (FY 2024-25).
• Introduced storyboarding and led organization-wide Scrum adoption across product teams. Created templates and hosted training sessions to embed agile rituals.
• Revamped API Docs, enhancing developer experience and accessibility for non-tech users

Dec 2021 – Feb 2023 · 1 yr 2 mos · Bengaluru · On-site

• Owned end-to-end ATS implementation delivery from understanding client hiring processes, translating them into configured workflows, and coordinating execution across internal teams and customer stakeholders. Led testing, documentation, training, and post-go-live support to ensure smooth rollout and adoption, while using SQL to set up required reporting and insights.
• Key Achievements
• Delivered 10+ Zwayam ATS implementations, mapping hiring workflows end-to-end, from sourcing (LinkedIn, job boards) to offer rollout and onboarding.
• Cut go-live timelines by 2 months by building reusable, SQL-based workflow templates, eliminating engineering bottlenecks.
• Collaborated cross-functionally with product, design, and engineering teams to launch Zoom & DoSelect integrations leading to cross-client success.

May 2021 – Aug 2021 · 3 mos · Surat · On-site

• Managed B2B client acquisition and growth by prospecting, running discovery conversations, and pitching customized 360° marketing campaigns (radio, events, on-ground activations, and RJ-led engagement). Owned relationship management and renewals, aligning campaign ideas with client goals and coordinating delivery to drive sustained partnerships.
• Key Achievements
• Acquired 10+ B2B clients across categories, pitching 360° campaigns (radio, events, RJ engagement, etc.).
• Won back a key client from a competitor with a ₹3L annual contract.

Dec 2020 – Mar 2021 · 3 mos · Mumbai, Maharashtra, India · Remote

• Online Reputation Management (ORM) for one of the fast food chains under Yum! Brands Inc
• Derive social media engagement and comparison across competitors for different time periods, across different platforms like Instagram, Facebook and news platforms
• Formulate reports including insights on the increase/decrease engagement rate and potential reasons

Dec 2020 – Jan 2021 · 1 mo · Bengaluru, Karnataka, India · Remote

• Build dataset on clinics and hospitals providing COVID-19 Convalescent Plasma therapy across India
• Verifying the data dictionary
• Distributing the dataset across the team for cold-calling and collecting qualitative and quantitative data
• Researching and reporting on the collected data

Jun 2020 – Aug 2020 · 2 mos · Ahmedabad, Gujarat, India

• Marketing and Business Development - The Times of India & Ahmedabad Mirror
• Drive sales and business development via the Salesforce channel, offering physical news solutions - TOI and Ahmedabad Mirror to readers
• Achieved highest conversion rate across the board

Nov 2019 – Apr 2021 · 1 yr 5 mos · Ahmedabad, Gujarat, India

• Led the team for the Capstone Project as part of the MBA program at Ahmedabad University - Developing Readership and Consumer Engagement at The Times of India brand (BCCL)
• Market research, and consumer behaviour research to analyse the impact of digital apps on newspaper reading
• COVID-19 impact on average consumer awareness and intent to read news, digital or printed
• App-based experimentation on reading a digital version of TOI on a sample of 50 students
• Report with analysis and recommendations submitted to the TOI marketing head (Gujarat)

May 2020 – Jul 2020 · 2 mos · Ahmedabad, Gujarat, India · Remote

• Managing the Instagram handle for Grow Indigo, a leader in sustainable agriculture
• Creating and driving video and image content
• Collaborating internally to distribute tasks as per bandwidth and skillsets

Sep 2017 – Aug 2019 · 1 yr 11 mos · Ahmedabad, Gujarat, India · On-site

• Managing website and SEO, SMM for driving traffic and user experience
• Customer support and service for client satisfaction
• Onboarding vendors and service provides and managing their accounts and service activity