Apr 2025 – Nov 2025 · 7 mos · Bengaluru, Karnataka, India

• Designed Upstox's broken external investment linking experience, transforming a fragmented 9-10 step process with 1-5% conversion rates into a seamless flow with 50% reduction in steps and improved conversion.
• Broadened accountability in addition to core design responsibilities, including ownership of high-impact features, improvements in team-wide design processes, mentoring juniors and contribution to product roadmap prioritisation.
• Balance multiple parallel product tracks in a high-paced environment, ensuring consistency and timely delivery.
• Leading end-to-end design projects by defining scope, setting timelines, and managing execution from concept to delivery.
• Conducting user research through interviews, surveys & usability testing to uncover user needs, pain points, and behaviour patterns.
• Creating & iterating on prototypes—from low-fidelity wireframes to high-fidelity mockups—to validate and refine design solutions.
• Collaborating with product managers, engineers, and cross-functional stakeholders to ensure design feasibility, usability, and alignment with business goals.

Apr 2023 – Mar 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Led the design of Stock SIP, enabling automated equity investments with focus on user onboarding and education that drove 260% order growth over 4 months.
• Owned end-to-end design for MF Baskets feature, creating seamless portfolio customisation that resulted in 26% faster user activation and 18% AUM growth.
• Pioneered designs for Upstox's first Life Insurance offering, transforming complex life insurance decisions into an intuitive feature that demystified insurance decisions.
• Focused on product growth by enhancing the first-time user experience, driving 8% increase in user activations.
• Conceptualised prototypes for new product ideas like multi-stock trade in single cart order, Portfolio insights performance dashboard, Subscription-based portfolios, etc.
• Mentored junior designers, providing structured guidance on designs, processes and research methods through design critiques while fostering problem-solving.

Jul 2022 – Mar 2023 · 8 mos · Bengaluru, Karnataka, India

• Upstox, initially a specialised trading app pioneered into a retail investments destination
• I primarily designed this new product for retail investors from 0-to-1 as a part of the Invest team. Contributed in defining product vision & design strategy to improve investor experience.
• Led design of Stocks detail pages to help investors make informed investment decisions. Later scaled the template for Mutual Funds, ETFs, Index, Gold and Bonds.
• Crafted a user-centric experience for placing orders on Stocks to deliver a scalable experience across multiple order types such as Limit orders, GTT, SIPs.
• Led data-driven design methodologies to champion refinements of the product until the usability and experience reached a delightful experience and success criteria.

Jan 2022 – Jun 2022 · 5 mos · Bengaluru, Karnataka, India

• Six months Master’s thesis/graduation project.

Jun 2021 – Oct 2021 · 4 mos · Bengaluru, Karnataka, India

• Summer intern at Upstox. Worked closely with the research, engineering and business team to design, define, and implement features that resonate with the target audience and help in customer acquisition.
• Owned end-to-end UX process based on existing product vision and business requirements.
• Rapidly prototyped and tested user interface features for channel partner platform across mobile and web to optimize existing designs and flows.
• Lead data-driven design methodologies to champion refinements of the product until the usability and experience reached a delightful experience and success criteria.

Jul 2018 – Aug 2020 · 2 yrs 1 mo · On-site

• GigIndia (acquired by PhonePe) empowers enterprises to scale rapidly with an on-demand certified gig workforce, while providing meaningful employment to 1M+ job seekers through gigs ie. flexible jobs using AI & ML technologies for automation of recruitment, training and management of this workforce. GigIndia was awarded TiE Silicon Valley's TiE50 award in 2021 and was also YourStory’s Top TECH30 2019 startup.
• As the first UX designer in the company, started by evaluating the usability of existing products. Was responsible for setting and scaling up design functions along with the CTO.
• Conducted end-to-end design process: research, wireframing, visual design, prototyping, and usability testing across mobile and web.
• Created prototypes for new product features, oversaw production specs & facilitated design reviews with stakeholders across all apps.
• Designed several tools and admin analytics dashboards to advance internal team processes. Conceptualised and created prototypes for new product ideas important to investor and stakeholder demos.
• Designed mobile/web apps for clients Amazon, Swiggy, and Here Maps amongst others.
• Collaborated closely with the CTO, engineering team & product managers to build better experiences and ensure implementation of design.

Jul 2017 – Jun 2018 · 11 mos · On-site

• Designed and developed a multi-attribute recommendation system to deliver an intuitive and seamless experience.

Dec 2016 – Feb 2017 · 2 mos · Pune, Maharashtra, India · On-site

• Developed an Arbitrage Recommendation System that fetched live stocks market data from Google Finance API and provides arbitrage opportunity recommendations between NSE and BSE for Nifty50 stocks. The software was developed on Spring Tool Suite.
• Technologies used: Angular JS, Java, Oracle DB, HTML5, CSS3, and Bootstrap.
• Worked as a frontend developer in a team of five.

Dec 2014 – Jul 2016 · 1 yr 7 mos

• Code Club is a students club where students themselves hold lectures, guest sessions and workshops for fellow classmates and juniors.
• (https://www.facebook.com/codecummins)