Mar 2022 – Present · 4 yrs 3 mos · Singapore

• As a Web Chapter Lead and Principal Software Engineer at FairPrice Group, I lead a chapter of web developers while also driving critical technical initiatives. My focus is on fostering developer growth, aligning technical strategy with business objectives, and delivering impactful engineering solutions.
• Leadership & Management (Web Chapter Lead):
• Team Leadership & Development: Leading a Web Chapter focused on professional development, providing coaching and mentorship for web developers.
• Strategic Alignment: Drove alignment of the Web Chapter's initiatives with FairPrice's digital transformation strategy, emphasizing user engagement and customer satisfaction.
• Knowledge Sharing & Community: Cultivated a strong engineering community by establishing tech talks, workshops, and mentorship programs to enhance knowledge sharing and skill development.
• Hiring Optimization: Streamlined the hiring process in collaboration with HR, improving hiring efficiency and reducing time-to-hire.
• Cross-Functional Leadership: Led cross-functional engineering initiatives, collaborating with product, design, and business stakeholders across multiple teams.
• Technical Leadership & Innovation (Principal Software Engineer):
• Cross-Platform Development: Engineered Project Chimera, a cross-platform framework that accelerated the delivery of unified web views on iOS and Android.
• AI Strategy & Implementation: Championed the adoption of AI tools like Code Assist to optimize development workflows and reduce cycle times.
• Cloud Optimization & Efficiency: Optimized Kubernetes services on GCP to improve performance, reduce resource consumption, and achieve cost savings.
• Scalable Architecture: Architected and implemented scalable solutions, including event-tracking using Segment CDP and a Backend for Frontend (BFF) pattern with Infrastructure as Code (IaC).

Sep 2019 – Mar 2022 · 2 yrs 6 mos · Singapore

• During my tenure as a Staff Software Engineer at FairPrice Group, I played a pivotal role in optimizing the web platform for enhanced performance, efficiency, and reliability. I spearheaded initiatives to improve page speed, automate service workflows, streamline development practices, and strengthen overall platform stability and user experience.
• Key Highlights:
• Performance Enhancement: Led a collaboration with the Google Chrome team to significantly elevate Fairprice page speed performance.
• Service Workflow Automation: Developed a robust invoice generation service, automating the creation of PDF invoices for various order types and substantially reducing manual processing effort.
• Developer Experience: Led Deployment Preview implementation to streamline feature development workflows, improving cross-functional collaboration across stakeholders and significantly reducing pull request review time.
• Platform Reliability: Implemented End-to-End (E2E) testing with Cypress and enhanced unit testing coverage, significantly reducing production outages and improving change failure rate for web journeys.
• Monitoring and User Experience: Streamlined performance monitoring and user experience tracing initiatives for the FairPrice web platform.

Apr 2019 – Aug 2019 · 4 mos · Singapore

• As a Senior Software Engineer at FairPrice Group, I contributed significantly to the enhancement of their e-commerce capabilities. I played a core role in the complex migration from a legacy system to a modern cloud-based architecture and spearheaded the development of critical frontend infrastructure. My contributions directly enhanced the platform's functionality, performance, security, and provided key insights through detailed analytics implementation.
• Key Highlights:
• E-commerce Platform Migration: Led and contributed to the migration of a large-scale B2B/B2C e-commerce platform from IBM WCS to a cloud solution within 8 months.
• Frontend Architecture: Designed and led the implementation of the FairPrice frontend stack, including release and deployment pipeline setup.
• Analytics Implementation: Implemented an analytics layer to track user engagement and conversion events.
• Payment & Transactions: Designed and integrated payment gateway and OTP transaction flow for all front-end applications.