Nov 2022 – Apr 2023 · 5 mos · London, England, United Kingdom

• Spearheaded cross-market research initiatives to uncover regional behavioral patterns and localize experiences for diverse student populations.
• Mentored and upskilled a team of 7 UX researchers, fostering a culture of rigor, autonomy, and collaboration across product squads.
• Facilitated research-to-design handoffs, ensuring seamless integration of insights into design and development workflows.
• Co-created a long-term UX research roadmap, aligning discovery and evaluative studies with evolving business priorities and product milestones.
• Acted as a research representative in leadership meetings, advocating for user needs, influencing roadmaps, and defining success metrics with cross-functional partners.

Apr 2022 – Nov 2022 · 7 mos · London, England, United Kingdom

• Led social learning research across India, Egypt, KSA, and Pakistan, improving engagement for 1M+ students.
• Mentored a team of 7 UX researchers, guiding them in refining user journeys, solving key pain points, and streamlining developer handoffs.
• Created a long-term UX research roadmap aligned with product vision and business goals, ensuring high-impact initiatives were prioritized effectively.
• Some of the key Projects:
• Learn & Play Student Lobby: Conducted concept testing with students in grades 6–10 across KSA, Pakistan, India, and Egypt. Designed pre-class engagement experiences that transformed idle waiting time into meaningful interactions, resulting in a 41% increase in proactive participation.
• Persona Research: Led a 6-month qualitative research initiative involving 1:1 interviews with students, parents, and teachers. Developed 4–6 core personas that informed product design and personalized learning strategies.
• Product-Market Fit (PMF) Study: Conducted focus groups to evaluate market perception, app value, and student engagement across key regions. Insights directly influenced product strategy, contributing to a 39% increase in user adoption.

Oct 2022 – Apr 2025 · 2 yrs 6 mos

• At ColreTech, we empower businesses to reach new heights by providing cutting-edge research and design services. Our unwavering commitment to excellence ensures that companies successfully align their strategies with their business and product objectives. Together, we redefine industry standards and lead the way to innovation and success.

Sep 2022 – Sep 2022 · 0 mo · Bengaluru, Karnataka, India

Jan 2022 – Jan 2024 · 2 yrs · Remote

Aug 2021 – Present · 4 yrs 10 mos · India

• I proudly founded 'India's First UX Research Community,' an initiative born out of passion and a commitment to fostering professional growth. Our community serves as a nurturing environment where UX professionals find support, collaboration, and an unmistakable sense of belonging. With over 250 dedicated members and continuous expansion, we are driving the future of UX research together.

May 2021 – Apr 2022 · 11 mos · Bengaluru, Karnataka, India

• Led end-to-end UX research across multiple verticals, Ola Electric (HMI) and product market fit research, Ola Foods, Ola Financial Services, and Ola Stores, partnering closely with product managers and designers to drive user-centered, data-informed decisions.
• Planned and executed a range of qualitative and mixed-method studies including foundational research, remote usability testing, contextual inquiries, diary studies, 1:1 interviews, and participant observations to uncover actionable insights.
• Enabled cross-functional teams to deeply understand user behaviors, needs, and pain points, directly influencing product strategy and experience design across consumer-facing and service platforms.

Sep 2020 – May 2021 · 8 mos · Bengaluru, Karnataka, India

• Conducted comprehensive UX research including remote usability testing, contextual inquiries, 1:1 interviews, and participant observations. Partnered with cross-functional teams to improve product adoption, user engagement, and overall satisfaction.
• Some of the notable Projects:
• WhatsApp Payments: Led comparative design testing and user interviews to evaluate entry points, motivations, and barriers for WhatsApp’s P2P payment product in India. Uncovered key opportunities to boost adoption and enhance user experience.
• Google Play Store CUJ: Led a quantitative usability study with 60 users across four Indian states to evaluate platform performance and identify pain points. Insights contributed to a global report that helped increase Google Play Store engagement by 28.9%.
• YouTube Competitive Analysis: Conducted diary studies and 1:1 interviews to assess content engagement across Hotstar, MX Player, and ShareChat, revealing strategic opportunities to refine YouTube’s content strategy.
• Instagram + Meta: Led usability testing with Tier 1 and Tier 2 users in India to evaluate the Central Profile Upsell Flow and assess language clarity in the Hindi prototype.

Aug 2019 – Dec 2019 · 4 mos

• Psychological Sciences
• Assisting Dr. Melissa Swisher on a project where we are looking at several methods and techniques which can help students learn complicated course material, and trying to build substantial methods for helping them retain the details too.

May 2019 – Dec 2019 · 7 mos

• Peer Mentor in the College of Health and Human Sciences.
• Guide and help incoming freshman and current students on college campus and provide them with beneficial resources.
• Making sure that students reach their short term goals in turn to reach their eventual goals in life.

May 2019 – Jul 2019 · 2 mos

• Working this summer under Dr. Sara Schmitt, in the field of Human Development and Family Studies.
• Helping with transcribing and interpreting data.

Jan 2019 – Dec 2019 · 11 mos

• Teaching Assistant for Dr. Cleveland Shields - HDFS 201- Family Processes
• Help students with their class material, answer their questions, help in making quizzes and exams and a lecturer.

Aug 2018 – Aug 2019 · 1 yr

• Psychological Sciences
• Working under Dr. Richard Schweickert.
• Actively create and organize data in the field of dream interpretation.

Jul 2018 – May 2019 · 10 mos

• Facilitate workshops about sexual violence and support CARE events on campus. Spread awareness about the kind of help students could avail and more knowledge about sexual violence, relationship violence, stalking and much more.

Aug 2017 – Jul 2018 · 11 mos

• Human Development and Family Studies Research lab.
• We work with Parents and observe their interaction with their kids and the way they handle their children, and are bringing them up. This field work is in the form of home visits, or lab visits. Post that, we record our interpretation of the observation and data.
• We also do lab work which includes transcribing data, data entry and co-construction.

Sep 2016 – Sep 2017 · 1 yr

• Cavalier Club

Jan 2018 – May 2018 · 4 mos · Lafayette, Indiana Area

• I manage the patient care unit and interact with patients who need help. I don't just help them but work with them to meet their needs. From basic needs to keeping them busy and communicating with them to help them be distracted from their pain.
• In addition, I inform the nurses or doctors if something goes wrong and make sure that their needs are met. I also inform and explain the patients about the facilities that they can avail, provided by the hospital.

May 2016 – Aug 2016 · 3 mos · New Delhi Area, India

• Worked as an intern under Dr. Sajeela Maini. I worked in the field of addiction and assisted her in dealing with the clients effectively who were addicted to Alcohol, Cigarette smoking, and drugs. In addition, also helped people who had symptoms of Psychological disorders.