Jan 2025 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded the development of Vivenza's product roadmap, aligning market opportunities with bold ideas to drive business growth.
• Established a high-performance culture by hiring and mentoring leaders who embody the company's values and deliver results.
• Led branding and marketing initiatives to ensure Vivenza's voice is impactful in a competitive landscape.

Jul 2024 – Oct 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Nov 2022 – Jun 2024 · 1 yr 7 mos · Greater Hyderabad Area · On-site

• Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives
• Leading and motivating team to advance employee engagement and develop a high-performing managerial team
• Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission

Aug 2022 – Present · 3 yrs 10 mos · India · Remote

• Help non-profits improve their capabilities in the areas of education, economic development, community development, and health. Using my professional experience to assist non-profits in making the most of their current infrastructure.

Aug 2021 – Present · 4 yrs 10 mos · Greater Bengaluru Area · On-site

• Teach Marketing & Strategy

Mar 2018 – May 2020 · 2 yrs 2 mos · Bengaluru Area, India

• Consulting/ advising businesses with foci on business strategy, marketing, sales/ retail and operations. B2C and B2B. Leveraging the multiple experiences to provide an actionable direction. Engaged with B2B, FMCG, ECommerce, Retail/ QSR & Healthcare clients.

Mar 2017 – Aug 2018 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Pet food and treats under the brand - Bob's Kitchen.
• www.lovebobskitchen.com

Mar 2015 – Present · 11 yrs 3 mos · Bengaluru Area, India

• Independent Business Consultant. Fractional CEO/ COO/ CBO/ CMO
• Consult largely in strategy, marketing, sales and operations
• Advising businesses with foci on business strategy, marketing, sales/ retail, and operations.
• Engaged with B2B, FMCG, ECommerce, Retail, QSR & Healthcare clients.

Mar 2015 – Dec 2018 · 3 yrs 9 mos · Bengaluru Area, India

• Kylie's - The Bao Shop. A QSR in downtown Bangalore and Indiranagar

Sep 2014 – Feb 2015 · 5 mos · Bengaluru Area, India

• USPL is an organization which deals in celebrity commerce.
• Responsible for all operations across various businesses:
• a) Memorabilia
• b) Licensed merchandise
• c) Ethnic wear
• d) Western wear

Apr 2011 – Aug 2014 · 3 yrs 4 mos · Bangalore

• New businesses/ products/ categories/ brands/ avenues & revenue streams
• Airline Retail Operations
• On board retail management of food, beverage and merchandise
• Managing the P & L
• Responsible for aspects like Operations, F&B, Planning, HR, etc.
• Maximize the performance with strong focus on leadership, employee management and effective team collaboration
• Previous responsibilities
• Marketing & Sales of the Luxury Resorts
• E-business
• Merchandise
• New Brands/ Businesses
• Analyzing new business opportunities
• Ancillary Revenue
• Ebusiness
• Running the e-commerce initiative and responsible for the business
• Integrated online - offline play
• Responsible for working on strategy, marketing/sales plans, procurement plans, vendor development.
• Should work on product placements and market penetrations
• Merchandise
• Overall Ownership of the following: P&L, pricing, promotion, stock management, product development etc.
• Running the private and manufacturer label business ranging from coffee powders, confectionery, crockery, beverages to savories
• Developing new categories & brands. Category extension/ new product development
• Strategic Marketing Alliances/ Ancillary Revenue
• Treated as a separate P&L
• Responsible for defining & leading strategic alliances that affect the company's ability to execute on strategic goals and meet customer and stakeholder needs.
• Developing and evaluating new alliances strategically and financially, and managing existing alliances on an ongoing basis.
• Cultivating diverse cross-functional relationships and utilize consumer research, industry evaluation, and strategic analyses to provide significant, long-term value for partners.
• Contributes to development of target alliance pipeline and sourcing and evaluation of opportunities for expanded business relationships with existing partners.

Jan 2007 – Apr 2011 · 4 yrs 3 mos

• Strategic Initiatives across the group
• Merchandise, Alliances, Airline Catering and Luxury Resorts
• Airline Catering
• Managing the P & L
• Responsible for aspects like Operations, F&B, Planning, HR, etc.
• Marketing & Sales
• Heading Marketing & Sales for the Luxury Resorts
• Develop & implement the positioning strategies of the brand to exceed market expectations
• Develop & implement customer relationship program
• Merchandising
• Develop a range of products for retail in resorts
• Identification & implementation of sales & distribution systems, pricing strategies etc.

May 2006 – Dec 2006 · 7 mos

• Implement the marketing plans and programs
• Managing ATL and BTL activities for the Central brand of seamless malls across India.
• Monitor the performance and progress of marketing initiatives versus prescribed goals stipulated in the approved marketing plans and within specified budgets.
• Coordinate with operations and brand relationship teams to check on the progress of any advertising and promotional campaigns aimed at generating footfalls & thereby generating sales.
• Contract independent 3rd party market research and survey firms to assess the success or failure of promotional and advertising campaign.
• Conduct focus group discussions with invited customers, sales agents and marketing people to explore ways to improve products and services.
• Provide marketing performance reports to higher management.

May 2005 – Jan 2006 · 8 mos

• Managing strategic initiatives to increase PC penetration in new markets

Aug 2001 – May 2005 · 3 yrs 9 mos · Bangalore

• Was responsible for
• Retail operations managing 55 stores (company and franchisee owned) across the country,
• Marketing - advertising, public relations, CRM, Loyalty programs
• Visual merchandising
• Relationships with key licensors like Walt Disney and Warner Bros.
• Significant milestones and team achievements
• Was a core member of the team which doubled the turnover in 2 years
• Repositioned the brands
• Responsible for the new retail identity
• Launched Toonworld
• Developed, launched and managed the loyalty programs.

Jan 2000 – May 2001 · 1 yr 4 mos · Bangalore

• Part of the ebusiness consulting team- Working with various businesses to enable their online foray
• Designing business plans and strategy
• Was also managing the Planetasia brand

Aug 1996 – Dec 1999 · 3 yrs 4 mos

Jan 1995 – Jan 1996 · 1 yr · Bhopal Area, India

• Handling sales of edible oil brands - Sampoorn Soya, Prime Life Sunflower and Gopal Vanaspati in Madhya Pradesh and Chattisgarh.
• Managing a team of 10 members across the states.