Nov 2023 – Present · 2 yrs 6 mos · London, England, United Kingdom · Hybrid

• As the Global Director of UX across five markets, I oversee a distributed team in Canada, the UK, and Australia and am responsible for the UX practice across the business.
• I collaborate with Product and Engineering Directors to develop and execute a product strategy that ensures a consistent experience across our products. In doing so, I consolidated products across the D&D product suite, creating a Global platform and increasing sales and contracted spending by 4% quarterly. I integrated and enhanced solutions and added new features, such as an AI assistant to improve user workflows, resulting in an 85% increase in daily active users and 200% increase in search volumes.
• In partnership with Product Marketing, we developed personas and used them as a basis for a Customer BETA program, which provided us with first-hand feedback to iterate and shape our GTM plans.
• One of my key achievements is the development of a career framework that has significantly impacted our team’s growth and success. I have successfully expanded the UX team globally and established a UX research function. Additionally, I have introduced design processes and established asynchronous design ceremonies and communication, which have notably improved productivity and collaboration.

Apr 2021 – Jul 2023 · 2 yrs 3 mos · London, England, United Kingdom

• Head of UX for 3 domains (Operations & Logistics, Financial Systems, and Vehicle Preparation), comprising 11 cross-functional Product teams. Part of Cazoo’s Senior Leadership Team (includes Heads of Engineering and Heads of Product), I coach and line manage 5 product designers and 3 UX researchers. Responsible for company-wide UX research, the domain User Experience vision and co-own the product strategy with the Heads of Product to ensure a user-centric focus. I support my team to ensure that we have an efficient design process and that we are advocating for our users throughout the product development lifecycle.
• I built and developed the UX design practice and community within Cazoo by developing a career framework, building a scalable ux structure, and introducing design ceremonies and events. In Q2 2023, I scored 34% higher on line management in our culture amp survey compared to the company average and UX had the highest retention rate across the whole of tech.
• Part of my remit is the UX research function within Cazoo. In order to make a greater business impact repositioned the UX research function to move from tactical research to strategic research. Working mainly with Director stakeholders to identify themes early and shape OKRs. We’ve helped to reduce post-sale costs by 36% and reduce CS case volume by 24%

Dec 2019 – Apr 2021 · 1 yr 4 mos · London, United Kingdom · Hybrid

• Driving product design within a fast-paced environment with a cross-functional team of designers, engineers, and product managers. Working closely with the CEO and product manager to plan and conduct research which informs the roadmap. Embedded in an engineering squad to further define themes from the roadmap to ensure that they are delivered quickly and iteratively. With a direct report, I manage the product design function, steering UX standards, research, design system, and pushing for a world-class experience.

Oct 2018 – Dec 2019 · 1 yr 2 mos · London, United Kingdom

• Working across IoT within Vodafone Business, I oversee the UX/UI design of Vodafone’s B2B IoT products. Directly managing a team of 3 UX and UI designers who work on different products across the business. My role also sees me ensuring design consistency across the products as well as implementing design thinking methodology. During my time at Vodafone, I have worked with the different teams to implement user testing, a design framework, and principles to bring a consistent look and feel across the business.

Nov 2016 – Oct 2018 · 1 yr 11 mos · London, United Kingdom

• Working within a team of UX/UI and UX designers, I am responsible for taking a concept through to final product across native and web. Often working closely alongside Product Owners, BAs, Engineers and Stakeholders to create products that work for both our business customers and our consumers. Using a range of methods including workshops, user reaserch sketching sessions based on each project to extract the problems from all angles to create holistic products.

Oct 2015 – Oct 2016 · 1 yr · London, United Kingdom

• Senior UI Designer, overseeing a team of 4.
• My responsibilities include:
• Working closely with Developers, PMs, Product Owners and other stakeholders to explain design rationale.
• Collaborate with other members of the creative team to understand users need, creating sketches, concepts, and prototypes
• Work across numerous desktop/mobile website and native applications
• Line management, mentoring and colleagues training
• Work on the design strategy with the Creative Director
• Establish and create brand guidelines
• Maintain the design standard across the platform
• Be a brand guardian within the company

Mar 2014 – Oct 2015 · 1 yr 7 mos · London, United Kingdom

• As a Lead designer I work alongside a collaborative and multidisciplinary team taking projects from concept to final design.
• KEY RESPONSIBILITIES
• Work with developers, UX, BA's and product owners to develop designs and products from concepts to completion
• Working with UX to create prototypes for user testing
• Managing and mentoring designers
• Creative direction for digital projects
• Liaising with project and content team to ensure sites are efficiently and effectively delivered
• Making sure that all creative is up to accessibility and UX standards.
• Designing for a variety of platforms including digital campaigns, newsletters, blog posts, competitions, social media content, and websites
• Liaising with agencies to ensure creative is within the digital brand guidelines
• Developing digital brand guidelines

Oct 2012 – Mar 2014 · 1 yr 5 mos · London, United Kingdom

• Digital Designer for Aimia working with a multidisciplinary team to maintain a brand consistency across all platforms, including mobile and tablet.

Sep 2011 – Sep 2012 · 1 yr · London, United Kingdom

• Sole designer for the company and its affiliate marketing sites. I specialise in looking at the user journey of websites so that the websites work for the user across all platforms. I also work on upcoming marketing and brand awareness campaigns for the company, including emailers, award submissions, and advertising.

Sep 2008 – Sep 2011 · 3 yrs

• Working at Steer Davies Gleave has uncovered a talent and enjoyment of working digitally and has given me a chance to develop and refine my digital skills. I have also gained a greater understanding and working knowledge of print, which has lead me to produce, branding, reports and brochures, surveys, and consultation materials (banners, leaflets, posters, etc.).

Nov 2007 – Sep 2008 · 10 mos

• Helped to apply and refine my skills to real situations. During my time at
• Metia I have gained a vast amount of experience, which includes liasing
• with printers, developing identities and applying current styling to different media. In addition to creating HTML e-mails, animated gifs, websites, sharepoint sites, event collateral, and porfolio/presentation pages.