Dec 2024 – May 2025 · 5 mos · Noida, Uttar Pradesh, India · On-site

• Researched, designed, and delivered 𝗦𝗧𝗔𝗚𝗘 𝗢𝗧𝗧’𝘀 𝗖𝗠𝗦 𝟮.𝟬. Identified issues of 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀, and 𝗺𝗮𝗻𝘂𝗮𝗹 𝗼𝘃𝗲𝗿𝗵𝗲𝗮𝗱𝘀, aiming to reduce time to upload content by content programmer from𝟲-𝟳 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝟯𝟬 𝗺𝗶𝗻.

May 2024 – Nov 2024 · 6 mos

• At Incedo, 𝗜 𝗹𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗲𝗮𝗺 𝗳𝗼𝗿 𝗮 𝗨𝗦-𝗯𝗮𝘀𝗲𝗱 𝗯𝗮𝗻𝗸 , overseeing 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘀𝗶𝗴𝗻 across multiple digital platforms, including the 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝗮𝗻𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺. My focus was on crafting seamless, user-centric banking experiences that drove 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 while ensuring design consistency and scalability.
• 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺
• ✔ Optimized Credit Card Application Process – Reduced application time by 30%, increasing completed applications by 20%, impacting 20M+ users.
• ✔ Unified System for Co-Branded Credit Cards – Integrated with Harley-Davidson, Walmart, and Kroger, increasing partner engagement by 25% and expanding the customer base by 1M+ users.
• ✔ Enhanced Application Tracking & Performance Dashboard – Improved processing time by 40% and boosted team productivity by 30%, benefiting 200,000+ users.
• 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺:
• ✔ Developed a gamification strategy, increasing participation by 60%, engaging 100K+ employees.
• ✔ Designed an interactive rewards system, driving a 45% increase in peer-to-peer recognition among 50K+ employees.
• ✔ Optimized the feedback loop for performance reviews, reducing completion time by 35%, benefiting 20K+ managers & employees.
• ✔ Integrated a customized notification system, improving engagement rates by 25% for 75K+ users.
• 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺:
• ✔ Built an Intuitive Newsletter Editor – Enabled users to customize templates easily, streamlining newsletter creation.
• ✔ Enhanced Email Template Designs – Improved engagement, driving a 20% increase in CTR across 5M+ monthly recipients.
• ✔ Developed a Personalized Recommendation System – Optimized content delivery for higher relevance and user engagement.

Nov 2023 – Apr 2024 · 5 mos

• I help startups and businesses create user-centric digital experiences that drive engagement, scalability, and growth through strategic UI/UX and product design.
• 🚀 Startup UX Strategy
• ✔ Define MVP & design roadmap for early-stage startups.
• ✔ Map user journeys to optimize onboarding, engagement & retention.
• 🎨 End-to-End Product Design
• ✔ Turn ideas into wireframes, prototypes & high-fidelity UI.
• ✔ Design seamless experiences for SaaS, fintech, marketplaces & e-commerce.
• 📊 Conversion & Growth
• ✔ Improve checkout, signup & onboarding flows to boost conversions.
• ✔ Use data-driven UX to increase engagement & retention.
• 🤝 Cross-Functional Collaboration
• ✔ Work closely with founders, developers & marketers to execute ideas.
• ✔ Align business, tech & design for smooth product launches.

Oct 2021 – Oct 2023 · 2 yrs · India · Hybrid

• Led product design across three key verticals, successfully launching two from scratch. Focused on solving major UX challenges, driving design consistency, and improving overall platform efficiency.
• 📌 𝗖𝗹𝗮𝘀𝘀𝗽𝗹𝘂𝘀 𝗖𝗼𝗿𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
• 🏠 𝗥𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗛𝗼𝗺𝗲 𝗦𝗰𝗿𝗲𝗲𝗻 → +𝟮𝟱% 𝗰𝗼𝘂𝗿𝘀𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆, +𝟭𝟴% 𝗰𝗼𝘂𝗿𝘀𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁𝗶𝗻𝗴 𝟰𝟬𝗠+ 𝘂𝘀𝗲𝗿𝘀.
• 📂 Optimized 𝗙𝗶𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 → Streamlined workflows, enhancing team efficiency.
• 🎨 𝗗𝗲𝗳𝗶𝗻𝗲𝗱 𝗦𝘁𝘆𝗹𝗲 𝗚𝘂𝗶𝗱𝗲 & 𝗨𝗜 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 → Ensured consistency across the platform.
• 📌 𝗦𝗮𝗮𝗿𝘁𝗵𝗶 (𝗘-𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆)
• 📚 Built a𝗕𝟮𝗕 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗠𝗼𝗱𝘂𝗹𝗲 → Reduced onboarding queries for the Delight Team.
• 📹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮 𝗦𝗵𝗼𝗿𝘁-𝗙𝗼𝗿𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹→ Empowered educators to create and upload engaging content.
• 🎥 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 → Enabled users to consume short-form content, including videos, quizzes, and notes.
• 📌 𝗙𝘂𝗻𝗞𝗼𝗻𝗻𝗲𝗰𝘁
• 💳 Designed Channel Creation Flow → Enabled automated payment collection.
• 📊 Built Analytics Dashboard → Provided actionable insights for users.

Aug 2018 – Sep 2021 · 3 yrs 1 mo · Indore Area, India · On-site

• STAGE is a dialect-based OTT platform, backed by Shark Tank India, delivering premium-quality content in Indian dialects. As the Founding Designer, I led the end-to-end design of STAGE from scratch, shaping its user experience, design strategy, and growth-driven innovations.
• 🎨 Designed STAGE from Scratch – Defined the core design system, UI/UX, and brand identity, ensuring a seamless and scalable user experience.
• 📊 Built High-Converting Widgets, 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗮 𝟰𝟳% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 and improving engagement.
• 🎭 Innovated the Artist Landscape Section, leveraging user behavior insights to 𝗱𝗿𝗶𝘃𝗲 𝗮 𝟳𝟬% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲.
• 📈 Defined Key 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀, enabling data-driven design decisions and continuous optimization.
• 📱 Developed a New Portrait Consumption View, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗮 𝟯𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘄𝗮𝘁𝗰𝗵 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝟰.𝟱𝘅 𝗴𝗿𝗼𝘄𝘁𝗵
• in story engagement.
• 🚀 Shaped the entire product experience, ensuring intuitive navigation, high retention, and scalable design solutions.

Jan 2016 – Aug 2018 · 2 yrs 7 mos

• Viral9.com is now India's largest traffic engine and it's my responsibility to maintain the product credibility and take the user feedback and know whats the user requirements.
• We run a design sprint to know the user's pain points. First, we decide to make the on-boarding frictionless for the user and we successfully did it we reduced its on-boarding time from 56 hours to 3 minutes with a 4-Day Design Sprint.
• As a Design Leads it's my directly responsible for the Quality, Creativity, and Delivery of the product or features in the right way to the right user.

Oct 2014 – Dec 2015 · 1 yr 2 mos

• We rebrand our website from evrystry.com to wittyfeed.com. After the development of the website, the company founder gave me responsibility that I have to design wittyfeed application also and I grabbed the opportunity and design wittyfeed application with multiple features:
• The most trending stories from the entertainment world will take you for an exciting drive.
• Go to the news section to stay updated with the most exclusive of the world news & viral articles.
• Take a tour and search what interesting is happening in the world of virality.
• Share the viral articles with just one tap on social networks like Gmail, Facebook, Twitter, Instagram, WhatsApp, Pinterest & more.
• Get push notifications of the freshest stories that are trending on the Internet.
• Subscribe to your favorite storyteller and even the categories of your choice.
• Feed and bookmark the best of the stories that you’d like to read and enjoy later.
• Languages are no problem for us; we serve you articles in three languages- English, Hindi, and Spanish.
• Chat with any user of your choice instantly and make friends.
• We even let you see what’s trending in the Technology, Inspiration, Celebrities, Information, Hilarious, Creative and all the other categories.
• A lot more...
• >
• From now I handle the design and front-end development part for my organization. Now we decide let's make our own traffic engine. After a few days, we understand the market and user we start work on that. Our traffic engine name is viral9.

Jan 2014 – Sep 2014 · 8 mos

• evrystry.com was the first content website of VATSANA and I was so lucky that Co-founder gave me the responsibility to re-design and re-developed the whole website.
• 1 month later we launched our new website and the result was amazing. Our revenue and time spent on the website both are increased.

Oct 2013 – Jan 2014 · 3 mos