Jul 2022 – Oct 2024 · 2 yrs 3 mos · Gurugram, Haryana, India · Remote

• > Designed and implemented a multi-step user flow for beneficiary management, reducing process completion time by 35% and improving usability scores by 40% through usability testing.
• > Conducted user research, heuristic evaluations, and task analysis to identify pain points, optimizing workflows and decreasing user errors during beneficiary addition by 20%.
• > Developed dynamic form validation and inline feedback systems, reducing form submission errors by 30% and enhancing user confidence in financial processes.
• > Created wireframes, prototypes, and interactive mockups in Figma, enabling iterative feedback loops with stakeholders and ensuring adherence to the design system.
• > Designed a review and confirmation interface, improving input accuracy by 25% and boosting user satisfaction scores during surveys.
• > Streamlined authentication and approval workflows via an enhanced Maker-Checker model, improving security compliance and reducing approval time by 15%.
• > Ensured modular and reusable design patterns aligned with the app’s style guide, cutting development time for new features by 20%.
• > Collaborated with cross-functional teams to deliver user-centric solutions, achieving a 95% stakeholder approval rate.
• > Incorporated WCAG 2.1 guidelines to ensure accessibility, improving usability for users with disabilities by 15%.
• > Utilized A/B testing to refine designs, increasing task success rates by 25% and reducing drop-offs by 18%.
• > Added data visualizations, including progress indicators, to enhance real-time feedback, increasing engagement metrics by 20%.
• > Documented user flows, edge cases, and personas for seamless developer handoffs, reducing implementation errors by 10%.
• > Improved transparency with detailed confirmation screens, cutting customer support inquiries by 25%.

Apr 2022 – Jun 2022 · 2 mos · India

• Designed an intuitive cart management experience for KFC Middle East's e-commerce platform, prioritizing seamless user interactions, dynamic updates, and real-time feedback to enhance the online ordering process.
• > Key Features Delivered
• >Cart Full View:
• Created a comprehensive cart display with item details (name, price, quantity), editable options, and a summarized order breakdown.
• Integrated a clear "Place Order" CTA to streamline checkout.
• Cart Edit View: Enabled real-time quantity updates with dynamic price adjustments.
• Remove Item Confirmation: Designed a confirmation modal to improve user confidence during item removal.
• > Coupon Management:
• Applied Coupons: Displayed discounts and updated totals for successful applications.
• Invalid Coupons: Offered actionable feedback with retry and delete options.
• Coupon Details: Showcased terms and conditions for transparency.
• > Inventory Management:
• Alerted users about unavailable items and prompted cart modifications.
• Designed a confirmation modal to remove invalid items, enhancing cart accuracy.
• Empty Cart View: Motivated users to explore the menu with an engaging empty cart screen.
• Free Item Unlock: Celebratory visuals for free item promotions increased campaign participation.
• > Results & Impact
• Increased cart-to-order conversion by 15% through improved usability.
• Reduced cart abandonment rates by 10% with clear feedback mechanisms.
• Lowered coupon-related support queries by 20%, thanks to enhanced clarity.
• Boosted promotional participation by 12%, driving higher average order value.
• >Tools & Technologies
• Design: Figma, Adobe XD
• Collaboration: Jira, Confluence
• Testing: Usability testing (95% task success), A/B testing
• Takeaways
• This project highlights expertise in crafting user-centric solutions that align with business goals, driving increased engagement, satisfaction, and operational efficiency.

Oct 2020 – Mar 2022 · 1 yr 5 mos · Bangalore Urban, Karnataka, India

• I own the product design responsibility right from defining the problem to devising the best-in-class solutions through an iterative process with user-centered thinking at its core.
• I am responsible for gathering product requirements, estimating the project, and managing the execution
• define information architecture, user journeys, workflow diagrams.
• Conducting user research, usability testing, analyze product usage to determine important decisions, and find the right problem worthy of business impact.
• Designing wireframes and prototypes, create visual mock-ups, help define design system guidelines
• Collaborate with other Product Managers, Engineering Managers, and Business Heads to drive long term vision and help decide the priorities for the product

May 2020 – Oct 2020 · 5 mos · Bengaluru, Karnataka, India

• I design interface flows, interactions, and experiences for new products that will directly impact our user's lives.
• I am responsible for interactions across our products.
• I am collaborating with engineers, designers, and product managers to conceptualize features and improvements.
• Empathizing with users through testing and persona reviews, to ensure delightful user experience for complex design processes.
• Contributing to improving internal design processes and best practices. Previous improvements include a design pattern library, and app naming convention.

Nov 2019 – May 2020 · 6 mos · Greater Bengaluru Area

• > Translated complex client requirements into detailed user flows and intuitive interfaces for the OneSky Drone App, ensuring alignment with business goals and operational needs.
• > Designed 20+ interactive screens across multiple platforms (Desktop, Tablet, Mobile) while adhering to responsive design principles for seamless user experiences.
• >Developed and implemented a comprehensive style guide and behavior documentation to maintain design consistency and reusability across all app modules.
• >Created user-centric interaction designs for key workflows, such as drone route planning, environmental monitoring, and performance analytics, reducing workflow complexity by 30%.
• Conducted usability testing sessions and improved navigation efficiency by identifying and resolving user pain points, resulting in a 25% increase in engagement metrics.
• >Followed industry-standard UI patterns to ensure consistency across components while maintaining a balance of aesthetics, functionality, and usability.
• > Designed data visualization features for displaying critical drone metrics (e.g., weather conditions, route performance), leading to a 40% improvement in operational decision-making accuracy.
• > Leveraged a strong understanding of color schemes, typography, and layout to create visually appealing and accessible interfaces for diverse user groups.
• >Collaborated with cross-functional teams to design scalable solutions for new feature integrations, achieving 98% positive user feedback during pilot testing phases.
• > Optimized the app's UI for real-time interactions, improving response time and user satisfaction, demonstrated by a 40% adoption rate increase among target users.

Apr 2017 – Nov 2019 · 2 yrs 7 mos

• Defined overall concepts (user journeys, product task flows, interfaces) for improved user experience, ensured all interactions are intuitive and easy for customers.
• Built design prototypes and mockups to conceptualize designs and convey project plans.
• Identification of UX problems in collaboration with customer support and analysts, conduct layout adjustments, iterations based on user feedback, and analysis.

Apr 2015 – Apr 2017 · 2 yrs

• Adopt highly efficient design practices to own the end-to-end design process (user research, wire-framing, prototype testing, pixel perfect design solutions).
• Clearly communicated design logic, stories, and concepts to cross-functional teams of designers, engineers, analysts, and product managers.
• I was responsible for generating high-quality style standards on typography and graphic design.

Mar 2014 – Jan 2015 · 10 mos · Greater Bengaluru Area

• 1 Creating logos and brochures.
• 2 Creating 3D assets for our company including interior designing.
• 3 Creating visual presentation for client.
• 4 explainer videos to explain our business to clients. (motion graphics)
• 5 Mostly i prepared all the graphic designing element from scratch.Using illustrator and photoshop, coral draw.
• While making 3D assets i used 3ds max using vray for lighting.