Vineet Goswami — Digital Marketing Specialist

With a robust educational background and extensive hands-on experience in marketing, I bring a unique blend of creativity, strategy, and technical expertise to the table. Holding a BBA in Entrepreneurship, a PGDM in Marketing, and an MBA in Digital Marketing, I have honed my skills and knowledge to excel in today's dynamic marketing landscape. Currently, I serve as a Marketing Manager at an innovative ceramics firm in London. My role encompasses a comprehensive range of responsibilities, including managing both online and offline marketing initiatives, executing Technical SEO strategies, overseeing web operations on platforms like Magento and Shopify, and leading ATL and BTL activities. Additionally, I run targeted Google and Facebook ad campaigns and spearhead effective email marketing efforts. My work ensures that our brand's voice is consistently powerful and engaging across all channels. Before this, I gained significant experience in the Indian men's grooming industry with Beardo. There, I was instrumental in elevating the brand's presence through dealer network branding, event sponsorships, and the creation of POS and POSM materials, along with various other branding initiatives. This role sharpened my ability to craft compelling brand narratives and foster strong, lasting connections with both customers and partners. My journey in marketing is driven by a passion for innovation and a commitment to delivering measurable results. I thrive in environments that challenge me to think creatively and strategically, always with the goal of driving growth and enhancing brand value. I am always open to connecting with like-minded professionals and exploring new opportunities that align with my expertise and aspirations. Let's connect and see how we can collaborate to achieve remarkable outcomes. E-mail: vinitgoswami08@gmail.com

Stackforce AI infers this person is a Marketing Professional with expertise in MarTech and B2C branding strategies.

Location: London, United Kingdom

Experience: 2 yrs 4 mos

Skills

Marketing
Digital Marketing

Career Highlights

Proven track record in driving impactful marketing strategies.
Expertise in both digital and offline marketing initiatives.
Strong ability to craft compelling brand narratives.

Work Experience

Century Tiles Pvt Ltd

Marketing Manager (2 yrs)

Beardo

Marketing Executive (4 mos)

Flow Global Institute Pvt.Ltd

Summer Intern (2 mos)

Education

Master of Business Administration - MBA at University of the West of Scotland

PGDM at Shanti Business School

Bachelor of Business Administration at GLS University

at Kendriya Vidyalaya

Vineet Goswami

Digital Marketing Specialist

London, United Kingdom2 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving impactful marketing strategies.
Expertise in both digital and offline marketing initiatives.
Strong ability to craft compelling brand narratives.

Stackforce AI infers this person is a Marketing Professional with expertise in MarTech and B2C branding strategies.

Contact

Skills

Core Skills

MarketingDigital Marketing

Other Skills

MailChimpContent Management Systems (CMS)Technical SEOE-commerceFacebook AdsGoogle AdsBudget ManagementSocial MediaMarketing StrategyWordPressE-commerce SEOTeam ManagementBusiness AnalysisRelationship BuildingEntrepreneurship

About

Experience

2 yrs 4 mos

Total Experience

1 yr 2 mos

Average Tenure

2 yrs

Current Experience

Century tiles pvt ltd

Marketing Manager

May 2024 – Present · 2 yrs · London Area, United Kingdom · On-site

A dynamic role overseeing both online and offline marketing initiatives for a newly established firm
💻 Online Marketing & SEO
Oversee comprehensive digital marketing strategies, including technical SEO to enhance website visibility and performance. Hands-on experience with CMS platforms, particularly Adobe Commerce (Magento) and Shopify, ensuring optimal website functionality.
📦 Offline Marketing & Vendor Relations
Manage all offline promotional activities, leveraging a robust network of cost-effective vendors in India for promotional materials. Coordinate with vendors to source high-quality materials, maintaining strong relationships for seamless operations.
🌐 Website Development Coordination
Work closely with website developers to ensure a seamless and user-friendly experience, continually updating and optimizing the website.
📊 Dealer Network & Budget Management
Draft attractive schemes for the dealer network, balancing creativity with budget constraints to achieve desired results.
📣 ATL, BTL, & TTL Marketing Activities
Collaborate with marketing agencies for Above-The-Line (ATL) activities, ensuring wide-reaching brand exposure. Strategically implement Below-The-Line (BTL) marketing, including direct mail, sponsorship, and trade shows, and Through-The-Line (TTL) marketing, which combines elements of both ATL and BTL to create a cohesive and impactful campaign.
📈 Compelling Facebook & Google Ads
Develop and execute compelling ad campaigns on Facebook and Google, targeting specific demographics and optimizing for conversions.
💡 Innovation & Strategic Planning
Continuously innovate marketing strategies to align with business goals and market trends, maximizing ROI and brand growth.
Passionate about crafting compelling narratives and driving impactful marketing strategies across all channels.

MailChimpContent Management Systems (CMS)Technical SEOE-commerceFacebook AdsGoogle Ads+2

Beardo

Marketing Executive

Aug 2022 – Dec 2022 · 4 mos · Ahmedabad, Gujarat, India

📍 Retail Store and Salon Branding: Ensuring retail stores and salons meet Beardo's branding standards for maximum product visibility and sales.
🤝 Collaboration with Sales: Coordinating with the sales team for efficient POSM dispatch and utilization, enhancing in-store customer experiences.
🌐 Vendor and Team Relations: Building robust relationships with vendors, head office, sales, warehouse, and accounts teams for seamless branding execution.
⏳ Vendor Engagement: Engaging with vendors for timely completion of branding tasks, ensuring high-quality standards.
🔍 Stock Visibility Management: Overseeing MIS to maintain real-time stock visibility, optimizing inventory management.
🎨 Display Design and Planning: Designing and creating detailed floor plans for display areas to ensure an attractive brand presentation.
🆕 Vendor Onboarding: Identifying and integrating new vendors and suppliers to meet evolving branding requirements.
🎉 Display and Promotional Strategy: Innovatively designing displays for new product launches, festive offers, and promotional gifting plans.
🎁 Offline Scheme Management: Managing offline schemes and gifts with purchases in collaboration with vendors, distributors, and retail outlets.
📊 Display Build and Stock Management: Monitoring the resources required for building and stocking displays, providing crucial data to management.
💰 Budget Management: Overseeing the marketing budget, tracking costs and expenses for efficient resource allocation.
🖼️ Offline Artwork Production: Managing the creation and amendment of all offline artwork, from inception to completion, ensuring brand consistency.