Mar 2024 – Present · 2 yrs 3 mos · Remote

• Client: Uber | North America Market - US & Canada
• Executed and optimized large-scale, data-driven email marketing campaigns reaching 90M+ users across North America, and globally ensuring timely and error-free deployment in a high-volume production environment.
• Performed audience segmentation and behavioral analysis using Advanced Excel and internal analytics tools, improving targeting precision by ~25% and increasing campaign relevance.
• Analyzed key performance indicators (KPIs) including open rate, CTR, engagement rate, and conversion metrics to generate actionable insights and support data-driven decision-making.
• Supported A/B testing initiatives and personalization strategies, contributing to 15–20% uplift in engagement across segmented user groups.
• Utilized SQL and Oracle platforms for data validation and campaign tracking, strengthening reporting accuracy and reducing deployment errors by ~20%.
• Built scalable, modular email templates using HTML/CSS, reducing campaign turnaround time by 30% and improving operational efficiency.
• Designed and collaborated on communication assets using Figma and Canva, ensuring alignment between marketing strategy, UX principles, and brand consistency.
• Worked within Agile workflows using Jira for sprint planning, task tracking, cross-team collaboration, and issue resolution in a distributed global environment.
• Conducted root-cause analysis for production-level issues, ensuring seamless execution and compliance with brand and data governance standards.
• Contributed to process improvements, documentation of best practices, and onboarding of new team members to enhance team scalability and performance.

Sep 2023 – Mar 2024 · 6 mos · Remote

• Client: Uber | North America Market - US & Canada
• Supported high-visibility, data-driven marketing campaigns for a leading global client, contributing to communication strategies reaching 500K+ users across North America.
• Assisted in audience data analysis and segmentation using Advanced Excel and SQL, ensuring accurate targeting and personalization logic for dynamic email campaigns.
• Collaborated with senior analysts and campaign managers to execute campaigns aligned with KPI targets including engagement rate, click-through rate (CTR), and conversion performance.
• Contributed to personalization frameworks and campaign structuring, improving message relevance and customer experience.
• Participated in Agile sprint cycles using Jira for task tracking, workflow management, and cross-functional coordination.
• Conducted data validation and QA checks to minimize deployment errors and maintain compliance standards in high-volume marketing operations.
• Supported automation and workflow optimization initiatives, improving campaign efficiency and turnaround timelines.
• Documented processes, contributed to knowledge-sharing resources, and assisted in refining best practices for scalable campaign execution.
• Gained hands-on experience translating business requirements into data-backed campaign outputs, strengthening analytical thinking and stakeholder communication skills.