Jun 2025 – Present · 11 mos

Apr 2025 – Present · 1 yr 1 mo

Apr 2025 – Present · 1 yr 1 mo

Jan 2025 – Present · 1 yr 4 mos

May 2020 – Dec 2024 · 4 yrs 7 mos

• Founded in 2007, Ridge Ventures is a venture capital firm based in San Francisco, California. The firm prefers to make investments in the seed and Series A rounds. The firm seeks to invest in the technology, enterprise, and consumer market sectors.

Jan 2024 – Jan 2025 · 1 yr

Aug 2022 – Present · 3 yrs 9 mos · New York, New York, United States

Jul 2022 – Present · 3 yrs 10 mos

Jun 2022 – Jun 2025 · 3 yrs

Jun 2019 – Jun 2022 · 3 yrs

• Elected as Chairman of the Board for Effie Worldwide made up of the most influential marketing leaders in the world.
• Effie Worldwide has a critical mission: To lead, inspire and champion the practice and practitioners of marketing effectiveness around the globe. For nearly fifty years, Effie Worldwide has served as the industry barometer for marketing effectiveness, holding us all accountable to delivering value back to our businesses.

Apr 2017 – Jun 2019 · 2 yrs 2 mos

• Member if the Board of Directors and Executive Committee for Effie Worldwide.
• Effie Worldwide has a critical mission: To lead, inspire and champion the practice and practitioners of marketing effectiveness around the globe. For nearly fifty years, Effie Worldwide has served as the industry barometer for marketing effectiveness, holding us all accountable to delivering value back to our businesses.

Jan 2022 – Jun 2022 · 5 mos

• Hired on in an advisory role to aid in Due Diligence of a multi-billion dollar private equity retail buy-out opportunity.

Dec 2021 – Jun 2024 · 2 yrs 6 mos · New York, New York, United States

• Member of the Governance and Nominating Committee.

Aug 2021 – Sep 2023 · 2 yrs 1 mo

• Knotch builds Marketing technology built to drive business outcomes for Content, Demand Gen, & Growth Marketers.

Mar 2021 – May 2022 · 1 yr 2 mos · San Francisco Bay Area

Nov 2020 – Dec 2023 · 3 yrs 1 mo

Jul 2020 – Mar 2021 · 8 mos

Jan 2019 – Jul 2020 · 1 yr 6 mos

• Appointed as the first Global Chief Marketing Officer for Walgreens Boots Alliance, one of the world’s largest and first global pharmacy-led health and well-being enterprises.
• In this role, Vineet has been tasked with establishing the vision, strategic direction, and performance goals for all of WBA’s marketing activities across their full +$100 Billion portfolio of Retail (Walgreens, Boots etc..) and Consumer (No. 7, Liz Earle, etc...) brands. He is also responsibile for fostering global marketing collaboration across businesses and geographies, overseeing the design and execution of WBA’s global brand image, messaging and positioning, and development of the company’s customer value proposition.

Jul 2020 – Present · 5 yrs 10 mos

Jul 2020 – Dec 2020 · 5 mos · San Francisco Bay Area

• Hired by BlackStone to provide due diligence advisory services for a multi-billion dollar DTC Acquisition that was eventually completed.

Jan 2019 – Dec 2023 · 4 yrs 11 mos

Jan 2017 – Jan 2019 · 2 yrs · San Francisco, California

• Appointed Executive Vice President and Global Chief Marketing Officer for Ancestry.com, based out of San Francisco, California. Responsible for modernizing Ancestry's marketing efforts with strong technology and data-driven infrastructure, leading and driving Ancestry.com's Worldwide Brand Building and Revenue Growth efforts with responsibility for Ancestry.com's US and International Markets, Marketing Technology, Member Services, Brand Experience, Product Marketing, E-Commerce, Pricing, Creative, Consumer Insights, Marketing Analytics, and PR organizations.

Jan 2016 – Jan 2017 · 1 yr

• Appointed Global President of J&J Consumer's flagship multi-billion dollar Baby Care business, tasked with leading a worldwide team across all geographic regions and functions to re-invigorate the business, build a winning portfolio of brands across developed and emerging markets, optimize the supply chain, deliver financial/strategic plan P&L commitments, and deliver against a breakthrough global innovation pipeline.

Jan 2013 – Jan 2016 · 3 yrs

• Moved to J&J to take on the role of President - Global Marketing Services for J&J's $15billion+ USD Consumer Group of Companies. Responsible for developing an unsurpassed organizational capability to understand and anticipate the needs of consumers and professionals, and for strengthening the core marketing capabilities required to support the global Consumer strategy - specifically digitizing and modernizing the marketing function around the world.
• Worldwide organizational responsibility for all core marketing functions within J&J, specifically, Consumer Insights, Data Analytics, Marketing Technology, Digital Marketing, Professional Marketing, Integrated Marketing Communications (Media + Content Development), Creative, and Marketing Excellence/Training. Also oversaw more than $2Billion USD of media spend around the world and consolidated worldwide spending under a single media agency.

Jan 2011 – Jan 2013 · 2 yrs

• Moved to Novartis’ European operations to lead the marketing function through financial crisis and marketing mix transformation efforts, reporting directly to the European President (member of Global Leadership Team). Europe is the largest region for Novartis Consumer Health globally, representing over $1.4Billion USD in sales, across 26 countries, and over 100 brands. Team of 17 reports, comprised of Regional Marketing, Country Marketing Heads, and Marketing Services (Digital, Media, Market Research). Full talent management, selection and calibration ownership for over 115 marketing associates across the continent. Also a key member of both the European Executive Leadership Team and Global Marketing Leadership Team.

Jan 2010 – Jan 2011 · 1 yr

• Transferred to US HQ to take on Category Marketing Director Role (representing approx. 30% of US sales and profit), with goal of delivering full-turn around of the category and flagship Excedrin franchise. Leading a 35 person cross-functional (Marketing, Sales, Supply Chain, Professional) and creative agency team to deliver in-year financial targets (full P/L responsibility) and long-term strategic plan and innovation pipeline development to deliver against 5 year category business commitments.
• Key Accountabilities Include:
• Deliver Category FY Target Financials in terms of Sales and Profit
• Lead, Coach and Develop a 35 person dedicated cross-functional team (made up of 8 Marketers, 4 Marketing Agencies, sales, demand planning, operations, finance, professional etc...)
• Building Upstream innovation pipeline to deliver 5 Year + Strategic Plan Objectives
• Identify new "white-space" opportunities for Novartis to break into within the Analgesics category.
• Drive Brand In-Store via winning Customer/Retailer Shopper Marketing and Commercial Innovation Opportunities
• Drive COGs improvements

Jan 2008 – Jan 2010 · 2 yrs

• Marketing Functional Head for Canada leading a 14 person Marketing Organization to deliver against short and long-term sales and operating profit goals for the entire portfolio of Novartis Consumer Health brands (approx 15 Brands) with #1 or #2 position in Cough/Cold (Buckley’s, NeoCitran), Gastrointestinal (Benefiber, Gas-X, Maalox), Analgesic (Voltaren) and Smoking Cessation (Thrive) categories. Also a member of the Canadian Executive Leadership Team, with reporting line directly to President – Novartis OTC Canada.
• Re-Ignited growth across a previously flat Canadian OTC portfolio with a 19% 2 Year CAGR vs. OTC competitive category growth of +4%, while holding A&P as a % of Net Sales flat, in one of the toughest economies in recent years.
• Consolidated and re-focused A&P/Marketing dollars and Product Innovation against 5 key brands (Buckley’s, Theraflu, Benefiber, Voltaren, Thrive) executing “few, bigger, better” integrated marketing programs and product innovation to drive growth resulting in strategic brand growth of +52% over 2 years.
• Launched Rx to OTC switch of Voltaren in Canada (Top 5 global OTC brand) making it the #1 sku in the category within 6 months of launch, over-taking 25 year category #1 brand A535 (owned by Church and Dwight). Launch success driven by top scoring TV Copy and integrated marketing elements, as well as strong professional/pharmacist marketing programs.
• Grew Benefiber share by 3x vs. P&G’s Metamucil from 8% share to 24% share within a 8 month period, via large consumer sampling/trial program and launch of Benefiber Shape Management (locally developed innovation) which became the #2 SKU in the category within 12 months.
• Grew Buckley’s from the #3 cough/cold brand in Canada to #1 behind re-focus of base brand against core “cough” brand equity, and new product launch into adjacent cough/cold systemic category (#1 category launch in 2008/2009 season).

Jan 2006 – Jan 2008 · 2 yrs · Canada

• Brand Manager assignment in-charge of 5 Kid Snack (Gushers, Fruit Roll Ups, Dunkaroos, FxF and Shapes) and Cereal Brands (Lucky Charms, Cinnamon Toast Crunch, Nesquik, Golden Grahams, Count Chocula, Reeses, French Toast Crunch) for Canada plus the development of a 3 Year innovation pipeline of new/white-space health-centric kid snack brands.

Jan 2003 – Jan 2006 · 3 yrs

• Assigned to EXPATRIATE Marketing Assignment in P&G's South East Asia, India, Australia Region - Based in SINGAPORE.
• Variety of Beauty Care Brand Marketing assignments on two of P&G South East Asia's biggest Brands, Olay (skin care) and Safeguard (Personal Cleansing). Responsible for South East Asian Region plus India, Australia and New Zealand.
• Full regional responsibility for Market Share, and P&L delivery.

Jan 1997 – Jan 2003 · 6 yrs