Feb 2021 – Nov 2025 · 4 yrs 9 mos · Bengaluru, Karnataka, India

Jun 2019 – Jan 2021 · 1 yr 7 mos

Oct 2018 – Jun 2019 · 8 mos

Apr 2017 – May 2017 · 1 mo · Kolkata

• The project was about the market entry formulation for an exterior solutions product. The project involved examination of the preference and existing market conditions in a pilot territory, and develop a distribution channel and a marketing plan for the product
• + Performed extensive market research to understand the currently market practice of gate purchase with over 50 in-depth interviews with fabricators, engineers, architects, developers, dealers and customers in Kolkata and Sangli
• + Analysed the gate designs in Kolkata and Sangli to understand the reason behind the varied preference in the design styles based on which new designs were recommended for Sangli region
• + Formulated a distribution channel and identified potential channel partners in Sangli-Kohlapur region by visiting over 15 showrooms and evaluating them on parameters that would ensure the product reached out to the target audience
• + Devised a marketing strategy for the 5-stage customer adoption process based on the tastes and preferences of people in the Sangli-Kohlapur region

May 2015 – Jul 2015 · 2 mos · Bengaluru, Karnataka, India