Vivek Parihar

CTO

Pune, Maharashtra, India17 yrs 3 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Pioneered AI-First Playbook at Purplle.com
  • Achieved 6× user scale with AI-led automation
  • Recognized as a Top 30 Agentic Disruptor
Stackforce AI infers this person is a B2C E-Commerce leader with expertise in AI and cloud technologies.

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Skills

Core Skills

Artificial Intelligence (ai)E-commerce

Other Skills

AJAXAPIsAgentic PlatformAgile MethodologiesAmazon EC2Amazon Web Services (AWS)AndroidApacheBackbone.jsBusiness AnalysisData AnalysisDevOpsGenerative AIGitGithub

About

Vivek Parihar — a 2× Serial Entrepreneur, Author, & Mentor at NASSCOM, currently serving as Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns. With over 16 years of experience, I’ve built, scaled, and transformed technology ecosystems that power millions of users — driving measurable business outcomes through AI, data, and cloud innovation. AI-First, Agentic-Driven Leadership At Purplle, I lead technology strategy, engineering, and security for 20M+ users. My focus lies in transforming eCommerce through AI-led automation and agentic intelligence. I pioneered Purplle’s AI-First Playbook, embedding Generative and Agentic AI across CRM, pricing, and personalization systems — driving 6× user scale, 30% cost optimization, and significant uplift in engagement while maintaining enterprise-grade reliability. Technology & Business Transformation A true technologist at heart, I’ve led teams that delivered multi-million-dollar growth by combining business strategy with technical depth. With strong expertise in eCommerce, Cloud Computing, DevOps, Data Engineering, OTA, and Mobile Technologies, I believe great technology is built at the intersection of innovation and empathy. At Purplle, I’ve achieved cost neutrality at 6× growth, established security readiness, IAM governance, and secure-by-design DevOps pipelines, turning security into a business enabler. Thought Leadership & Community I’ve published multiple whitepapers on mobile-first design and consumer-centric digital transformation. As a public speaker and technology evangelist, I’ve shared insights at YourStory TechSparks, Redis Released 2025, IAMAI, IEEE, MetaRefresh, and DevOps Summits. I actively mentor early-stage startups under NASSCOM’s DeepTech initiative. Beyond Code Author of “20’s: The Most Formative Years of Your Life”, “The Reality of Virtual & Augmented Reality”, & “A Guide to Programming and Concepts”. An open-source advocate, I’ve contributed to Ruby & CloudFoundry (UAA). Recognitions Top 30 Agentic Disruptors (2025) – ET BrandEquity 100 Most Influential AI Leaders (2024) – Analytics India Magazine Human Side of Tech A chai addict, road-trip enthusiast, and lifelong learner — I believe technology should make life not just smarter, but more human. “The greatest part of exploring by road trip isn’t arriving at your destination — it’s all the wild stuff that happens along the way.” When I’m not scaling platforms or leading AI transformation, you’ll find me exploring trails, trekking, or boxing — always pushing the limits of what’s possible.

Experience

17 yrs 3 mos
Total Experience
2 yrs 9 mos
Average Tenure
6 yrs 4 mos
Current Experience

Purplle.com

Head Of Engineering

Mar 2022Present · 4 yrs 3 mos · Mumbai, Maharashtra, India · Hybrid

  • As Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns, I drive technology strategy, AI innovation, and platform scalability across Engineering, Data, Cloud, and Security. My role blends visionary leadership with deep technical execution — transforming technology into a measurable business advantage.
  • AI & Agentic Transformation
  • I spearheaded Purplle’s AI-First Transformation, embedding Generative and Agentic AI across CRM, Pricing, and Supply Chain systems. These initiatives have driven a 6× scale in users, a 30% infrastructure cost optimization, and a significant uplift in conversion and engagement rates.
  • Built the AI-First Playbook and Agentic Platform — frameworks that enable autonomous systems to self-learn, adapt, and optimize real-time decisions across customer journeys, pricing, and personalization.
  • Innovation & Scalability
  • Architected mission-critical platforms such as AdTech Platform (powering billions of impressions annually). Scaled Purplle to 17M+ MAUs while sustaining 99% crash-free app performance and enterprise-grade reliability.
  • Cloud & Security Leadership
  • Achieving cost neutrality despite 6× growth. Established security readiness, WAF/IAM governance, and a zero-trust framework for internal and customer-facing systems.
  • Engineering Culture
  • Built a high-performance organization spanning Data, DevOps, Security, and Product Engineering. Introduced AI-assisted development workflows, reducing feature rollout cycles and nurturing a culture of autonomy, experimentation, and excellence.
  • At Purplle, engineering isn’t just about technology — it’s about building resilient, intelligent, and self-evolving systems that define the future of digital commerce.
Artificial Intelligence (AI)Agentic PlatformE-CommerceGenerative AI

Licious - born to meat

Director Of Engineering

Feb 2021Apr 2022 · 1 yr 2 mos

  • Head the Product management, Engineering, Design, and User Research, for Licious's Consumer/Demand. Successfully drove 2x scale for online sale events. Pushed data-driven decisions across the board and set up from scratch Funnel Analytics Framework led to various gaps in availability for end-users.
  • I lead product and engineering for the following functions:
  • Consumer Shopping Experience
  • ● Storefront Platforms (across all platforms - Android, iOS, mWeb)
  • ● UX and User Research
  • ● Merchandising, Monetization and Marketing platforms
  • ● Payment Platform
  • ● Catalog Feed Growth
  • Growth
  • ● Loyalty/Lock-in program
  • ● Notification engine
  • ● Promo engine
  • ● Persuasion engine

Self-employed

Book Author

Feb 2020Present · 6 yrs 4 mos

  • I'm AN ORIGINAL CATCHPHRASE. I Love to write share my entrepreneurial journey which made me an accidental author!
  • Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can spend it. Once you've lost it, you can never get it back.
  • How well do you manage your time? If you are like many of us, your answer may be “Not too well.” You may often feel like there is not enough time in a day. Perhaps you even find you constantly have to work late hours to hit your deadlines. Maybe you even feel too busy that you miss meals and sleep. These are all classic signs that you may not be managing your time effectively.
  • For more information, go to:
  • ==> https://www.vivekparihar.me/inspiring-and-motivational-books

Nasscom

NASSCOM Mentor, NASSCOM Deep Tech Club

Sep 2019Present · 6 yrs 9 mos · Bengaluru Area, India

  • NASSCOM program intended to nurture and promote India’s Deep Tech software ecosystem: to promote the creation and evolution of more Deep Tech ventures, products, and solutions.
  • https://www.nasscom.in/deeptechclub/

Xoxoday

VP of Engineering

May 2019Feb 2021 · 1 yr 9 mos

  • A business leader heading the commerce, mobile, and innovation for building a happy workforce with the use of cutting edge technologies chatbots, blockchain, AI and ML

Rizort

Head Of Engineering

Jul 2018Jun 2019 · 11 mos · Bangaon Area, India

  • Rizort is a luxury vacation marketplace. First of it's kind, Rizort aims to provide luxury seeking guests with a platform that allows them to dream, personalize and experience a destination like never before. Rizort works directly with the best hotels in a destination and puts specially curated experiences at the centre of a guest's vacation.

Yatra online pvt ltd

Director of Engineering

Mar 2016Jun 2018 · 2 yrs 3 mos · Bangalore

  • Heads Engineering & Product for Mobile at Yatra's all verticals (Android, iOS & Windows):
  • 1. Yatra B2C App - Travel booking app to book flights, hotels, buses, homestays, cabs (Uber / Ola / Self Drive), trains, autos, activities & holidays.
  • 2. Yatra Homestays App - Dedicated app for homestays and alternate accommodation.
  • 3. Yatra Corporate App - Travel Solution with features tailor made to suit any Corporate.
  • 4. Yatra Web Check-in App - Video went viral & got 1M views on Facebook https://www.youtube.com/watch?v=7zsnZzkBybE.
  • 5. Yatra Mini Independent app for tier 2 & tier 3 audience for Android only.
  • Which used for Bus, Train & Budget Hotels; Integrated language support - 12 regional languages & made functional on 2G & 3G networks.
  • >Worked closely with Design, Business & Marketing team.
  • Constantly focus on enhancing the app based on customer feedback & business inputs
  • Define the product roadmap & prioritize key features to be embedded in the app
  • Analyze data to know which feature performs better than the other
  • >Perform as top technical authority for opportunities and issues related to Tactical Solutions.
  • >Develop competitive differentiation by ensuring the team has a best-in-class technical talent to innovate, help win business and solve challenging problems.
  • >Provide execution oversight for important research, development, test and evaluation efforts.
  • >Lead and direct architectures sufficiently flexible and adaptable to meet market emerging requirements.
  • >Provide staffing forecasts and participate in all hiring activity.
  • >Develop and manage multi-year product line roadmap and strategy in collaborative, multi-function, team environment.
  • >Represent engineering team in product development requirements and creation of schedules and budgets.

Yogurt labs

Co Founder and Chief Technology Officer

Jan 2015Jan 2016 · 1 yr · Bengaluru Area, India

  • My role is to assure the successful execution of the company’s business mission through development and deployment of the company’s web presence. I do envisioning of the company’s service offerings as a web-based business, leading implementation of web applications, and plan for risk and growth.
  • Responsibilities
  • 1. Strategy & Planning
  • In partnership with the company’s founders, identify opportunities and risks.
  • Identify technology trends and evolving social behavior that may support or impede the success of the business.
  • Communicate the company’s technology strategy to investors, management, staff, partners, customers, and stakeholders.
  • 2. Implementation & Deployment
  • Collaborate with the founders to develop use cases (or user stories) and specifications that describe the implementation.
  • Collaborate with a User Experience Designer to prepare wireframes or mockups of a prototype of the company’s web application.
  • Select or define the company’s software development methodology.
  • Promulgate coding conventions and documentation standards.
  • Review current best practices for the selected web framework and establish the initial architecture for the application.
  • Conduct code reviews and specification conformance testing as defined by the selected software development methodology.
  • Select, deploy, and monitor performance profiling tools and procedures.
  • Establish an application deployment process and supervise deployment to staging and production servers.
  • 3. Operational Management
  • Share knowledge, mentor, and educate the organization’s investors, management, team, partners, customers, and stakeholders with regard to the company’s technological vision, opportunities, and challenges.
  • Contribute to open source software development, standardization of technologies, and evolution of best practices by collaborating with peers outside the company, releasing code, presenting at conferences, and writing for publication (online or offline).

Member, board of studies bharati vidyapeeth / bharati vidyapeeth deemed university

Member, Board of Studies

Jan 2014Dec 2017 · 3 yrs 11 mos · Pune Area, India

Webonise lab

Co-Founder and Vice President Engineering | Ruby & DevOps

Dec 2010Feb 2015 · 4 yrs 2 mos · Pune, India

  • Working as a Full-Stack polyglot programmer
  • Proficient in Ruby language and Rails framework
  • Proficient knowledge of Javascript, Java, Php and their frameworks
  • Building efficient and scalable database and system architectures to optimize performance.
  • Building and managing API services
  • Hands-on with TDD and CI and related tools like Jenkins
  • Extensive knowledge of Unix systems and hands-on cloud infrastructures like AWS, Open Stack
  • Following DevOps and use related tools like Puppet, Chef, LDAP
  • Managing and implementing different object storage, CDNs, networking and storage technologies for high and efficient performance.
  • Manage distributed systems and scalability requirements
  • Proficient in advanced MySQL,Postgres, NoSql databases
  • Follow secure and best coding practices and infrastructure security for PCI Level 1 audit compliance
  • Encourage and promote creative thinking and problem solving as well as career development across the engineering organization.
  • Improvise the development process.
  • As a Scrum Master follow agile methodologies for product development and delivery.
  • Work Pro-actively to introduce engineering team to latest and upcoming technology trends.
  • Manage and mentor the engineering and infrastructure teams at the strategic and day-to-day level.
  • Work with the team on platform architecture and development activities while maintaining product quality, time lines and budget
  • Understand business domain models and translate to engineering architecture, design and development activities.
  • Foster and maintain close working relationships with all departments, especially professional services, operations, sales and data services as well as enterprise client contacts as appropriate.
  • Work to facilitate collaboration between product development group, and business stakeholders. Lead strategic product road-map and architecture planning.

O2 soft solutions

CTO

Aug 2008Jun 2010 · 1 yr 10 mos · Pune Area, India

  • Leading a team of developers/designers working on web development and handling customer requirement specifications.

Education

Bharati Vidyapeeth

Bachelor of Technology (B.Tech.) — Information Technology

Jan 2005Jan 2010

Bharati Vidyapeeth

B.T — Information Technology

Jan 2005Jan 2009

Crescent public school,Delhi

Higher Secondary School Certificate

Jan 2003Jan 2004

Vivek Parihar - CTO | Stackforce