Vivek Parihar — CTO
Vivek Parihar — a 2× Serial Entrepreneur, Author, & Mentor at NASSCOM, currently serving as Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns. With over 16 years of experience, I’ve built, scaled, and transformed technology ecosystems that power millions of users — driving measurable business outcomes through AI, data, and cloud innovation. AI-First, Agentic-Driven Leadership At Purplle, I lead technology strategy, engineering, and security for 20M+ users. My focus lies in transforming eCommerce through AI-led automation and agentic intelligence. I pioneered Purplle’s AI-First Playbook, embedding Generative and Agentic AI across CRM, pricing, and personalization systems — driving 6× user scale, 30% cost optimization, and significant uplift in engagement while maintaining enterprise-grade reliability. Technology & Business Transformation A true technologist at heart, I’ve led teams that delivered multi-million-dollar growth by combining business strategy with technical depth. With strong expertise in eCommerce, Cloud Computing, DevOps, Data Engineering, OTA, and Mobile Technologies, I believe great technology is built at the intersection of innovation and empathy. At Purplle, I’ve achieved cost neutrality at 6× growth, established security readiness, IAM governance, and secure-by-design DevOps pipelines, turning security into a business enabler. Thought Leadership & Community I’ve published multiple whitepapers on mobile-first design and consumer-centric digital transformation. As a public speaker and technology evangelist, I’ve shared insights at YourStory TechSparks, Redis Released 2025, IAMAI, IEEE, MetaRefresh, and DevOps Summits. I actively mentor early-stage startups under NASSCOM’s DeepTech initiative. Beyond Code Author of “20’s: The Most Formative Years of Your Life”, “The Reality of Virtual & Augmented Reality”, & “A Guide to Programming and Concepts”. An open-source advocate, I’ve contributed to Ruby & CloudFoundry (UAA). Recognitions Top 30 Agentic Disruptors (2025) – ET BrandEquity 100 Most Influential AI Leaders (2024) – Analytics India Magazine Human Side of Tech A chai addict, road-trip enthusiast, and lifelong learner — I believe technology should make life not just smarter, but more human. “The greatest part of exploring by road trip isn’t arriving at your destination — it’s all the wild stuff that happens along the way.” When I’m not scaling platforms or leading AI transformation, you’ll find me exploring trails, trekking, or boxing — always pushing the limits of what’s possible.
Stackforce AI infers this person is a B2C E-Commerce leader with expertise in AI and cloud technologies.
Location: Pune, Maharashtra, India
Experience: 17 yrs 3 mos
Skills
- Artificial Intelligence (ai)
- E-commerce
Career Highlights
- Pioneered AI-First Playbook at Purplle.com
- Achieved 6× user scale with AI-led automation
- Recognized as a Top 30 Agentic Disruptor
Work Experience
Purplle.com
Head Of Engineering (4 yrs 3 mos)
Licious - Born to meat
Director Of Engineering (1 yr 2 mos)
Self-employed
Book Author (6 yrs 4 mos)
NASSCOM
NASSCOM Mentor, NASSCOM Deep Tech Club (6 yrs 9 mos)
Xoxoday
VP of Engineering (1 yr 9 mos)
Rizort
Head Of Engineering (11 mos)
Yatra Online Pvt Ltd
Director of Engineering (2 yrs 3 mos)
Yogurt Labs
Co Founder and Chief Technology Officer (1 yr)
Member, Board of Studies Bharati Vidyapeeth / Bharati Vidyapeeth Deemed University
Member, Board of Studies (3 yrs 11 mos)
Webonise Lab
Co-Founder and Vice President Engineering | Ruby & DevOps (4 yrs 2 mos)
O2 SOFT SOLUTIONS
CTO (1 yr 10 mos)
Education
Bachelor of Technology (B.Tech.) at Bharati Vidyapeeth
B.T at Bharati Vidyapeeth
Higher Secondary School Certificate at Crescent public school,Delhi