Dec 2020 – Sep 2021 · 9 mos

Apr 2019 – Aug 2021 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

• ★ Product Owner of Ads & Subscription monetization, responsible for building & driving product roadmap & strategy
• ★ Key areas - Free to paid user conversion, Paid user engagement & retention, Ads & Content monetization
• ADS
• ◆ Built Gaana’s Self Serve Ad Platform from 0 to 1 - Scaled up from MVP to INR 3 Mn Revenue, 150K monthly organic pageviews
• ◆ Introduced four new ad properties which contribute to 25% of total revenue
• ◆ Created a sponsored recommendation feature for artists & labels - Contributes to 35% of monthly ad revenue
• ◆ Introduced app interventions to increase targetable user data by 25%
• ◆ Built a ML-based system to improve the ad performance by increasing the CTR by 1.5-2x
• ◆ Created an audience explorer tool to empower sales team and reduce the dependencies in sales processes
• SUBSCRIPTION
• ◆ Improved the purchase funnel to increase users opting for trial by 20% with 70% conversion from trial to paid subscription
• ◆ Conceptualised & ran an A/B test to stop streaming in background - 10x growth in conversion with limited impact on churn
• ◆ Introduced one tap mobile login to increase login rate by 15% - Login is a crucial setup in the purchase funnel
• ◆ Built a MVP around the concept of paywall, ran a controlled experiment to validate the idea & its overall business impact
• ◆ Created workflows and dashboards to streamline customer support tickets and reduce overall turn-around-time of the tickets
• OTHERS
• ◆ Awarded thrice with Monthly & Quarterly awards, received 5/5 rating in the first performance review
• ◆ Managed annual projection models of ads and subscription revenue for AOP and investor relations

Jul 2017 – Mar 2019 · 1 yr 8 mos · Greater Hyderabad Area

• ★ Co-product owner of the Sales App used by business team for their daily end to end sales operations
• ENGAGEMENT
• ◆ Built Custom tests on Android & Web App to increase the engagement of tests module by 20%.
• ◆ Introduced Notebooks and enhanced Bookmarks feature to improve user learning experience.
• ◆ Redesigned the Tests Module to improve user flows & increase activation by 15%.
• ◆ Started capturing NPS and implemented measures to increase the score by 25%.
• MONETIZATION
• ◆ Introduced sprints in Sales App to increase the calling targets of 1000+ associates by 11%.
• ◆ Restructured accounting framework of CRM for seamless orders & payments management
• ◆ Introduced performance metrics & tips in sales app to motivate associates and drive their productivity.
• ◆ Built a companion app that brought transparency in the incentives structures of sales org
• OTHERS
• ◆ Set up SQL dashboards for daily tracking of product metrics of engagement, activation & retention.
• ◆ Developed a project planning tool using google apps scripts to simplify engineering sprint planning.

Mar 2017 – May 2017 · 2 mos · Mandi, Himachal Pradesh, India

• ◆ Executed first-ever TEDx conference in IIT Mandi with 6 TEDx talks
• ◆ Selected and spearheaded a team of 10 people to work in marketing, logistics etc.
• ◆ Organised talks by eminent personalities like Maj. Gen. G.D Bakshi and Dr. M.V. Padma

Feb 2017 – May 2017 · 3 mos

• ◆ Teaching Assistant for the course of Communication Theory (EE304).
• ◆ Assisted the course faculty in the successful conduction of the course lab (Tools used- LabView, GNU Radio).
• Reference: Dr. Siddhartha Sarma (siddhartha@iitmandi.ac.in)

Jun 2016 – Jul 2016 · 1 mo · Mohali

• ◆ Developed a tool for visualising and monitoring customer metrics of a store using Javascript Libraries and country-wide spread of different crops using google fusion tables
• ◆ Worked on making prediction models for crop analysis in India using R language.

Dec 2015 – Jan 2016 · 1 mo · Delhi

• ◆ Studied about the propulsion and power systems of Delhi Metro trains.
• ◆ Detailed study of applications of converters and inverters in Metro trains.
• ◆ Worked on Earth Leakage Fault in the trains.

Aug 2015 – Nov 2015 · 3 mos · Mandi, Himachal Pradesh, India

• ◆ Teaching Assistant for the course of Computation for Engineers.
• ◆ Assisted the course faculty in preparation and evaluation of lab assignments and exams.
• ◆ Mentored a batch of 50 students on the course project.

Jun 2015 – May 2016 · 11 mos · IIT Mandi

• ◆ Elected by 650+ students to represent them in the highest elected student office
• ◆ Headed the Student Gymkhana office comprising of 7 secretaries & 15 club coordinators.
• ◆ Supervised the conduction of 2 inter-collegiate & 4 intra-college student events
• ◆ Worked on student policies & took initiatives for bringing up the student life at IIT Mandi

Jun 2015 – Jul 2015 · 1 mo · Delhi

• ◆ Studied about the Electrical Systems in Diesel Locomotives.
• ◆ Worked on project of “How to Enhance the speed of WDP4 Locomotives up to 200kmph”.

May 2015 – May 2017 · 2 yrs

• ◆ Led the Career Section of the Cell
• ◆ Co-Coordinated a team of 20 students responsible for facilitating internships and placements.
• ◆ Initiated multiple activities for increasing employability and soft skills of the students.
• ◆ Responsible for developing contacts with corporate recruitment teams of different firms.
• ◆ Administered the logistics of placement and internship season.

Jun 2014 – Jul 2014 · 1 mo · Greater Hyderabad Area

• ◆ Worked on writing DSP code using real time operating systems in MATLAB and Code Composer Studio.
• Guide: Dr. Kiran Kuchi (kkuchi@iith.ac.in)

Apr 2014 – Present · 12 yrs 1 mo

• Independent Artist
• 🔹 Featured thrice on Rolling Stone India
• 🔹 First Indian rapper to rap at 6250 Metres
• 🔹 Released 85+ songs (4 Albums & 1 Mixtape)