Oct 2025 – Mar 2026 · 5 mos

• Led A/B testing for pricing strategies, optimizing price elasticity and improving conversion & margin trade-offs
• Built and analyzed Competition Pricing Index to benchmark against competitors and drive actionable pricing recommendations
• Designed experiments balancing margins vs order volume, enabling data-driven pricing decisions
• Executed segmentation-based testing (user lifecycle, geography, category) to uncover differential pricing impacts
• Applied causal inference techniques to measure true impact of pricing changes beyond correlations

Nov 2024 – Sep 2025 · 10 mos

• Designed and scaled advanced data pipelines & analytics systems (PySpark, Python) to enable faster insights, automation, and governance, reducing inefficiencies and revenue leakages.
• Led next-gen data architecture initiatives to embed analytics into core business operations, driving reliable decision-making and sustainable impact.

Jul 2023 – Dec 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Drove product growth through funnel analytics, experimentation (A/B testing), and predictive/statistical modeling to evaluate product–market fit and optimize customer journeys.
• Generated actionable insights from data analytics to guide product management decisions, improve engagement, and shape marketing and acquisition strategies.

Apr 2022 – Jul 2023 · 1 yr 3 mos

• Drove acquisition and risk analytics by optimizing customer funnels, evaluating new customer risk parameters, and conducting cost-benefit analysis of partnerships, campaigns, and brand initiatives.
• Led data-driven strategy and governance through attribution tool implementation, campaign performance analysis, and proactive resolution of data issues to support business and product decisions.

Aug 2021 – Jun 2022 · 10 mos

• Built and automated performance dashboards & reports (marketing spends, acquisitions, loan disbursals, customer funnels), enabling real-time decision making and efficiency gains.
• Partnered with cross-functional teams (Data Science, Risk, Fraud, Marketing, Finance) to analyze customer behavior, new product features, and campaign effectiveness, driving business impact.
• Delivered strategic insights on customer acquisition, retention, and marketplace performance to optimize campaigns, partnerships, and overall growth strategy.

Oct 2019 – Aug 2021 · 1 yr 10 mos

• Leading Root Cause Analysis (RCA) team to plan and work on business process improvement projects.
• Identifying improvement opportunities for continual process improvement in Fintech processes, driven by customer needs and leading industry best practices and standards
• Highlighting product improvement Areas to stakeholders for a better customer experience.
• Automating workload and reports of business operations team using SQL, Python, Salesforce, G-sheets, Excel, etc.
• Worked on vendor management from scratch. Organized Vendor training programs, interviews, and meetings.
• Handled a team of more than 50 associates along with cultivating and maintaining relationships.
• Independent contributor to many in-house daily tasks.

Oct 2018 – Sep 2019 · 11 mos

• Handled finance and technical issues faced by customers by getting in touch with different merchants and teams.
• Created flow for process improvement plans by getting in touch with different stakeholders.
• Worked on Quality Improvement projects for business operations.