Vivek T A

Software Engineer

Bengaluru, Karnataka, India5 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led frontend initiatives for 150M+ monthly active users.
Architected AI-powered features improving engagement by 35%.
Delivered cost-saving features avoiding $19M in projected costs.

Stackforce AI infers this person is a Frontend Engineer specializing in E-Commerce and performance optimization.

Contact

vivek.a@target.com LinkedIn

Skills

Core Skills

React.jsNext.jsGrafanaGraphql.net Framework

Other Skills

ASP.NET Web APIBootstrapC++Cascading Style Sheets (CSS)Concourse CIContinuous Integration and Continuous Delivery (CI/CD)CypressE-CommerceEthereumFront-End DesignFront-End DevelopmentGitHTMLHTML5JavaScript

About

I truly believe that life is all about acquiring as many skills as humanely possible. And then going and acquiring some more.

Experience

5 yrs 7 mos

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs 4 mos

Current Experience

Target

2 roles

Senior Engineer

Promoted

Jul 2023 – Present · 2 yrs 11 mos

Leading frontend engineering and performance initiatives for Target.com (150M+ monthly active guests), ensuring reliability, scalability, and accessibility at global scale.
Architected and launched AI-powered Gift Finder and Holiday Wishlist experiences under Gift Registry, improving engagement and conversion during peak seasonal traffic by 35%+.
Worked on a major SEO initiative by introducing SSR, orchestrating multiple parallel server-side API calls to prefetch content, improving speed, and crawlability across high-traffic campaigns.
Delivered a feature that reduced missed delivery defects, avoiding ~$19M in projected costs and increasing guest satisfaction.
Built a React Query-driven data layer, reducing redundant API calls by over 30% through optimized caching and stale-while-revalidate strategies.
Designed and shipped an AI-powered Grafana plugin for automated dashboard analysis and real-time performance insights.
Architected config-driven, SSR-ready UIs using Next.js to accelerate deployments and enable A/B testing at global scale.
Integrated OTEL-based observability with Grafana and Kibana to monitor latency and performance across critical user journeys.
Improved Core Web Vitals and Time to Interactive (TTI) using lazy loading, render splitting, and memoization validated through A/B testing.

Front-End DesignE-CommerceFront-End DevelopmentNext.jsReact.jsTypeScript+20

Engineer

Feb 2022 – Jul 2023 · 1 yr 5 mos

Owned frontend development for Target Account and Circle experiences, optimizing rendering paths and data fetching for millions of daily sessions.
Migrated Login and Account flows from a legacy monolith to Next.js micro-frontends, reducing coupling and enabling independent deployments.
Collaborated with backend teams to evolve GraphQL schemas designed for React Query caching and SSR prefetching.
Delivered robust automated testing coverage (Cypress, Playwright, React Testing Library) for functional and accessibility compliance.

Next.jsGraphQLCypressPlaywrightReact Testing Library