Sep 2025 – Nov 2025 · 2 mos · Hyderabad, Telangana, India · On-site

Jun 2025 – Aug 2025 · 2 mos · Gurugram, Haryana, India · On-site

• Designed websites in Figma, ensuring responsiveness across devices.
• Conducted design reviews and optimized user flows based on feedback to improve user experience.
• Led cross-functional collaboration with developers using HTML to turn UI into responsive, user-friendly websites.
• Led UI design for client projects, including mobile apps, web software, and websites from concept to final delivery.
• Led a team of designers and marketing professionals, managing workloads, timelines, and quality of work.
• Directed the creation of performance marketing ads, sales collaterals, and brand campaigns.
• Headed the marketing team to plan and execute new product launches.
• Developed and maintained UI components and brand guidelines, ensuring visual consistency across all platforms.

Feb 2025 – May 2025 · 3 mos · Gurugram, Haryana, India · On-site

• Designed an overall brand identity, ensuring visual consistency across all platforms.
• Designed marketing collaterals for LinkedIn campaigns.
• Developed brand guidelines and UI components for their web application.

Dec 2023 – Oct 2024 · 10 mos · Gurugram, Haryana, India · On-site

• Created a user-friendly UI for the company dashboard using Figma, optimizing the overall user experience.
• Developed a consistent visual language for email marketing campaigns, increasing the open rates.
• Redesigned the website and D2C webpage using Figma, prioritizing user experience.
• Designed high-converting product listing images for D2C channels, Flipkart, and Amazon marketplaces.
• Conducted A/B tests on product and lifestyle listing images, analyzing user behavior and informing design decisions to optimize conversion rates and user engagement.
• Developed performance marketing materials (statics and videos) for Meta and Google advertising campaigns.
• Conceptualized, designed, and executed social media and sale campaigns across various platforms, including static assets and video content. Helped shoot video content and acted for Instagram reels.
• Created visually appealing social media cover pages and website banners to enhance brand presence.
• Developed engaging blog images and LinkedIn posts to support the content marketing strategy.

Mar 2023 – Aug 2023 · 5 mos · Hyderabad, Telangana, India · On-site

• Designed visually engaging social media creatives, infographics, and motion graphics animation videos, ensuring brand consistency and boosting user engagement.
• Collaborated with the marketing team to ideate and execute creative brand campaigns, contributing to a 10x month-on-month growth in online engagement through interactive and responsive HTML5 Google Ads and Meta Ads.
• Created user-friendly UI using Figma focusing on iconography and color schemes.
• Developed custom illustrations for websites and mobile app empty state screens for visual storytelling using procreate.

Nov 2021 – Jan 2022 · 2 mos · Delhi, India

May 2020 – Feb 2023 · 2 yrs 9 mos · Hybrid

• Demonstrated proficiency in transforming concepts into visually captivating designs for various mediums, including posters, infographics, PowerPoint presentations (PPTs), and social media creatives.
• Ensured that all designs aligned with brand guidelines, effectively communicating the intended message to the target audience.
• Collaborated closely with clients to understand their visual communication needs and requirements.

Aug 2019 – May 2020 · 9 mos

Aug 2017 – May 2019 · 1 yr 9 mos

Oct 2017 – Jan 2019 · 1 yr 3 mos