Wendy Lawhead, MHA

Associate Partner

Columbia, South Carolina, United States19 yrs 2 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led enterprise data strategy for Pfizer's $64B portfolio.
  • Developed AI-powered products enhancing decision-making.
  • Transformed healthcare analytics through innovative solutions.
Stackforce AI infers this person is a Healthcare Data Analytics Leader with expertise in AI-driven decision-making.

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Skills

Core Skills

Enterprise Ai & Data StrategyCommercial Analytics TransformationEnterprise Data & Ai StrategyAi Product InnovationData Strategy & ManagementEnterprise AnalyticsEnterprise Data Science & InsightsHealthcare Data Analytics

Other Skills

AI Governance FrameworksData Platforms & Data ProductsPredictive & Prescriptive ModelingData Governance & Responsible AICross-Functional LeadershipArtificial Intelligence (AI)Generative AI ToolsLarge Language Models (LLM)Data AnalysisData SciencePharmaDigital MarketingData StrategiesBusiness Intelligence (BI)IT Strategy

About

I’m a data and AI leader focused on transforming how healthcare and life sciences organizations use data to drive smarter decisions and better outcomes. With more than two decades of experience across pharma, healthcare services, and research institutions, I’ve built and led enterprise analytics capabilities that turn complex data into scalable products, AI-powered insights, and strategic advantage. My career spans leadership roles at Pfizer, McKesson, St. Jude Children’s Research Hospital, and West Cancer Center, where I’ve led enterprise data strategy, AI product development, and commercial analytics transformation. From developing multimodal AI solutions that accelerate insights to building clinical and donor analytics models that expanded patient outreach and helped raise billions for research, my work focuses on using data as a catalyst for meaningful impact. At Pfizer, I lead enterprise data strategy within Global Commercial Analytics, building AI-ready data platforms and enterprise data products that power advanced analytics across a $64B global commercial portfolio. My teams partner across data science, engineering, and business organizations to modernize analytics ecosystems, scale AI adoption, and enable faster, more confident decision-making across marketing, forecasting, and performance analytics. My research and professional interests focus on augmented intelligence, cognitive ergonomics, and responsible AI innovation—exploring how humans and intelligent systems can work together to improve creativity, accuracy, and decision quality. Ultimately, my mission is to design systems where data and AI amplify human potential and help organizations make better decisions that improve lives. Core Expertise ⭐ Enterprise AI & Data Strategy ⭐ Pharmaceutical Commercial Analytics ⭐ Data Platforms & Data Products ⭐ Generative AI & Advanced Analytics ⭐ Data Governance & Responsible AI ⭐ Forecasting & Performance Analytics ⭐ Predictive & Prescriptive Modeling ⭐ Omnichannel Marketing Analytics ⭐ Cross-Functional Leadership

Experience

19 yrs 2 mos
Total Experience
1 yr 9 mos
Average Tenure
2 yrs 5 mos
Current Experience

Pfizer

4 roles

Director, Team Lead – Data Strategy & Management (Therapeutic Areas)

Mar 2026Present · 2 mos · Remote

  • Own and drive enterprise data strategy and AI enablement supporting Pfizer’s $64B global commercial portfolio, leading cross-functional teams of senior managers, domain leads, and engineers responsible for building AI-ready data platforms, enterprise data products, and advanced analytics capabilities across multiple therapeutic areas.
  • Architect scalable data platforms and reusable data products that power machine learning, advanced analytics, and commercial decision intelligence used by global marketing, field force, forecasting, and performance analytics teams.
  • Key Responsibilities & Impact
  • Enterprise AI & Data Strategy: Define and operationalize cross-domain data strategies enabling AI, machine learning, forecasting, targeting, and commercial decision intelligence across therapeutic areas.
  • AI-Ready Data Platforms: Partner with Digital and engineering leaders to architect scalable data layers and enterprise data products supporting predictive analytics and AI-driven insights.
  • Commercial Analytics Transformation: Collaborate with Data Science, Performance Analytics, and Integrated Insights teams to modernize the commercial analytics ecosystem and accelerate enterprise insight generation.
  • Data Governance & Operating Model: Establish data product frameworks, governance standards, and stewardship practices that improve data quality, reduce duplication, and increase analytics velocity.
  • Leadership & Capability Development: Lead high-performing teams while overseeing a multi-million-dollar analytics delivery budget and strategic external partners supporting enterprise initiatives.
  • Business Impact: Enable data-driven commercial planning, performance management, and brand strategy by aligning enterprise data infrastructure with Pfizer’s commercial priorities.
AI Governance FrameworksData Platforms & Data ProductsPredictive & Prescriptive ModelingData Governance & Responsible AICross-Functional LeadershipEnterprise AI & Data Strategy+1

Director, Team Lead – Data Strategy & Management (Capabilities)

Promoted

Jun 2025Mar 2026 · 9 mos · Remote

  • Lead enterprise data and AI-enablement strategy supporting Pfizer’s $64B global commercial portfolio, driving the transformation of how commercial teams access, trust, and activate data across marketing, field force, performance analytics, and forecasting functions.
  • Direct cross-functional teams of data domain leads and engineers responsible for designing AI-ready data platforms and reusable data products that power advanced analytics, predictive modeling, and emerging generative AI applications across therapeutic areas.
  • Partner closely with Pfizer Digital, Data Science, and Integrated Insights leadership to modernize the commercial analytics ecosystem and accelerate Pfizer’s transition to a data-as-a-product operating model.
  • Key Impact
  • Enterprise Data & AI Strategy: Architected cross-domain data strategies enabling scalable analytics and AI-driven decision intelligence across global commercial operations.
  • AI-Ready Data Platforms: Led development of modern, reusable data layers supporting predictive analytics, segmentation, targeting, forecasting, and marketing optimization.
  • Commercial Analytics Transformation: Delivered strategic initiatives including Forecasting Modernization, always-on insight platforms, and automated marketing ROI capabilities.
  • Data Governance & Trust: Implemented governance frameworks, vendor rationalization strategies, and data stewardship models that improved data quality, transparency, and enterprise scalability.
  • Leadership & Capability Development: Built and mentored high-performing teams while aligning engineering, analytics, and business stakeholders around enterprise data priorities.
  • Impact: Established the scalable data foundations necessary to support enterprise AI deployment and next-generation commercial analytics across Pfizer’s global portfolio.
AI Governance FrameworksData Platforms & Data ProductsPredictive & Prescriptive ModelingData Governance & Responsible AICross-Functional LeadershipEnterprise Data & AI Strategy+1

AI Product Development Lead - Growth Gig

Mar 2025Jun 2025 · 3 mos · Remote

  • Lead the development and delivery of AI-powered products across Pfizer’s global business units, partnering with enterprise AI, engineering, and product leadership to translate emerging technologies into scalable solutions that drive measurable business impact.
  • Collaborate with cross-functional teams of data scientists, engineers, and product managers to design and deploy generative AI, machine learning, and multimodal AI solutions aligned to Pfizer’s strategic priorities. Focused on transforming complex business challenges into scalable AI products that enhance decision-making, automation, and operational efficiency.
  • Key Impact
  • AI Product Innovation: Designed and delivered enterprise AI and generative AI solutions that integrate advanced machine learning, multimodal AI, and modern software engineering patterns.
  • Cross-Functional Product Development: Partnered with enterprise AI teams, product managers, data scientists, and technical leaders to translate business needs into scalable AI-driven product capabilities.
  • Strategic AI Workstreams: Led initiatives that apply AI/ML to complex business problems, enabling automation, predictive insights, and improved operational performance.
  • Advanced AI/ML Engineering: Applied cutting-edge machine learning techniques and hybrid engineering architectures to build reusable AI solution patterns and production-ready applications.
  • AI Research & Capability Development: Evaluated emerging algorithms, tools, and frameworks to create reusable assets and accelerate the adoption of AI technologies across the enterprise.
  • Impact: Enabled Pfizer teams to operationalize emerging AI technologies by translating innovation into scalable, production-ready AI products that support enterprise transformation.
Artificial Intelligence (AI)Generative AI ToolsLarge Language Models (LLM)AI Product Innovation

Director, Capability Team Lead – Data Strategy & Management

Dec 2023Jun 2025 · 1 yr 6 mos · Remote

  • Led analytics data engineering team delivering enterprise data products supporting Pfizer’s $64B global commercial portfolio and $700M+ annual U.S. media investment.
  • Transformed complex commercial data into production-ready assets powering predictive analytics, marketing optimization, and commercial performance reporting across marketing and field force operations. Partnered with Data Science, Integrated Insights, and commercial leadership to modernize analytics infrastructure and accelerate enterprise decision-making.
  • Key Impact
  • Delivered quarterly Marketing ROI (MROI) analysis across 20+ brands, guiding allocation of $700M+ in U.S. media spend and improving marketing effectiveness.
  • Led delivery of Pfizer’s MROI data pipeline in 12 months, creating the first reusable commercial analytics data asset supporting Finance, Sales, and Media domains.
  • Improved media budget allocation across Pfizer’s U.S. portfolio, driving measurable topline impact through data-driven marketing decisions.
  • Expanded brand data coverage, reduced pipeline refresh times, improved monitoring and data quality, and transitioned key data operations from external vendors to internal teams.
  • Delivered and automated the PAXcelerator platform for Paxlovid, integrating signals across claims, payer, CDC, wastewater, media, supply, CRM, and sales data to guide dynamic marketing and field strategies during COVID surges.
  • Impact: Established foundational commercial data pipelines enabling scalable marketing intelligence and advanced analytics across Pfizer’s commercial ecosystem.
Data AnalysisData SciencePharmaArtificial Intelligence (AI)Digital MarketingData Strategies+2

Mckesson

Director of Enterprise Analytics, Retail and Health System Customer Solutions

Dec 2022Dec 2023 · 1 yr · Irving, Texas, United States

  • Led an Analytics Center of Excellence focused on delivering data-driven solutions for Retail and Health System Customer Solutions, supporting a $212B Pharmaceutical Solutions and Services (PSaS) business. Directed a team of 6 FTEs and 30 OSWs to execute high-value projects, including Sales Operations, Executive Insights, and BI Transformation, using AGILE methodology.
  • Collaborated with sales and marketing stakeholders to drive customer acquisition, retention, and growth through advanced analytics use cases such as customer targeting, segmentation, sales force optimization, and profitability analysis. Managed enterprise portfolio projects while addressing day-to-day analytic needs.
  • Recognized with multiple MPower Spotlight awards for exemplifying exceptional leadership and care principles. Served on the board of WE Women Empowered, South Region Chapter, fostering talent development and inclusion initiatives.
IT StrategyData LiteracyData-driven Decision MakingData CollectionData StrategiesKey Performance Indicators+1

St. jude children's research hospital - alsac

Director of Enterprise Data Science & Insights

Aug 2021Dec 2022 · 1 yr 4 mos · Memphis, Tennessee, United States

  • Led ALSAC's Enterprise Data Science and Insights Team at St. Jude Children's Research Hospital, driving over $2B in annual fundraising by developing innovative machine learning solutions to enhance donor experience, maximize giving, and improve acquisition and retention.
  • Recognized with multiple awards, including FY22 Most Innovative Individual, for spearheading strategic initiatives such as the ALSAC Analyst Launchpad internship program, advancing R&D of quantitative models, and collaborating with senior leadership to integrate scalable, real-time ML models into enterprise systems.
Business Intelligence (BI)Python (Programming Language)Enterprise Data Science & Insights

West cancer center & research institute

Healthcare Information Data Scientist Manager

Sep 2019Aug 2021 · 1 yr 11 mos · Germantown, Tennessee

  • As an Artificial Intelligence (AI) Specialist at West Cancer Center & Research Institute, provided strategic direction for data analytics and dashboards, developed KPIs, and designed reporting tools that streamlined decision-making and operations.
  • Key accomplishments included creating a patient risk acuity model that increased outreach to high-risk patients by 46% and reduced hospital admissions, automating workflows to save over 40 hours of labor monthly, and designing 88 dashboards that saved 70 hours weekly in reporting tasks while improving visibility and efficiency across clinical and operational areas.
Business Intelligence (BI)Python (Programming Language)Healthcare Data Analytics

Fedex

Marketing Specialist Advisor

Oct 2017Sep 2019 · 1 yr 11 mos · Collierville, Tennessee

  • Modernized the Digital Access Marketing reporting environment at FedEx, deploying Alteryx Server and Tableau, which improved analytics capabilities and reporting efficiency across domestic and international markets.
  • Recognized with multiple awards, including the Global Marketing Shining Star and Leadership Impact Award, for initiatives such as leading the "FedEx Delays Summit," developing the first Enterprise Tableau Server deployment, and creating a strategic roadmap for Digital Access Marketing’s Global Customer Intelligence team.

Office of naval research

Senior Business Analyst & Data Scientist

Oct 2014Sep 2017 · 2 yrs 11 mos · Tampa, Florida · Remote

  • Served as the primary data expert for the STAMPS project with the Office of Naval Research, leveraging expertise in big data analytics, statistical tools, and data quality improvement to support Navy manpower planning and decision-making. Designed interactive Tableau dashboards, conducted user-centered design sessions, and developed high-profile presentations for senior leadership while ensuring alignment with Navy data systems architecture and policies.

Autozone

2 roles

Commercial Analyst - Business Development

Aug 2012Jan 2015 · 2 yrs 5 mos · Memphis, TN

  • Conducted analysis of electronic ordering and third-party sales for AutoZone’s commercial accounts, leveraging SAS and SQL to support B2B eCommerce, National Accounts, Public Sector, and Telesales strategies. Designed datasets, reporting tools, and database architectures to enhance business development, streamline operations, and provide actionable insights for field personnel, call centers, and executive leadership.

Merchandising Analyst

Oct 2008Sep 2010 · 1 yr 11 mos · Memphis, TN

  • Programmed in SAS/SQL to analyze large enterprise databases, supporting product lifecycle management, optimal product assortment, and merchandising decisions through automated reporting and regression analysis. Advised managers on strategy development, reporting processes, and promotion feasibility, ensuring alignment with company objectives and financial goals.

Caesars entertainment, inc.

Marketing Analyst

Feb 2006Oct 2008 · 2 yrs 8 mos · Bossier City, LA

  • Conducted data analysis for Finance, Marketing, and Player Development at the world’s largest casino entertainment provider, generating P&L statements, financial models, and forecasting revenue to guide decision-making.
  • Developed key initiatives, including a Host Incentive Program that contributed to 60% of gaming revenues, and provided actionable recommendations that increased Return on Sales (ROS) from 7% to 29% at Horseshoe Casino.

Coldwell banker commercial

Finance Internship

Sep 2004Dec 2004 · 3 mos · Shreveport, LA

  • Designed and implemented a new Coldwell Banker corporate website, integrating a dynamic online property listing service with real-time search capabilities. Automated marketing material generation for realtors, tailored the site design based on employee input, and created scaled floor plans using AutoCAD for property presentations.

Koltanbar engineering

Process Engineer

Oct 2001Aug 2002 · 10 mos · Troy, MI

  • Supported the construction of three General Motors body shop assembly line zones, leading a team of three AutoCAD designers to create official GM process engineering documentation and improve line efficiency by 23%. Designed assembly lines by analyzing body panels and prototypes, ensured compliance with OSHA ergonomic standards, and collaborated closely with GM engineers to optimize productivity and reduce costs.

Gonzalez design group

Facilities Layout Designer

Jan 2001Oct 2001 · 9 mos · Madison Heights, MI

  • Created and maintained detailed AutoCAD floor plan layouts for General Motors Truck and Bus Body Shop facilities, ensuring accurate integration of production tooling and facility data. Compiled Bills of Material using Unigraphics and developed installation drawings to support efficient assembly line production and facility operations.

Grand design

Facilities Layout Designer

Jan 1997Jan 1998 · 1 yr · Sterling Heights, MI

  • Developed and maintained detailed AutoCAD layouts and technical documentation, including weld data sheets and installation drawings, for General Motors Truck and Bus Body Shop facilities. Analyzed tooling for inefficiencies, compiled Bills of Material using Unigraphics, and ensured OSHA workload and ergonomic standards by timing operators and tooling with Optym290.

Koltanbar engineering

AutoCAD Designer

Jan 1996Jan 1997 · 1 yr · Troy, MI

  • Supported the construction of three General Motors body shop assembly line zones by creating and maintaining process engineering deliverables and facility plant layouts using AutoCAD. Collaborated with customers and engineers to convert 3D modeling data from Unigraphics, optimize productivity, and reduce costs in a line environment.

Education

Stevens Institute of Technology

Master of Business Administration - MBA

Jan 2025Jan 2027

University of Memphis School of Public Health

Masters of Health Administration — Health/Health Care Administration/Management

Jan 2021May 2023

Stanford Continuing Studies

Artificial Intelligence: Deep Learning — Human Centered AI and Beyond

Jan 2021Present

LSU Shreveport

Bachelor of Science - BS — Finance - Financial Analysis

Jan 2005Present

Michigan State University

Bachelor of Science - BS — Pre-Medicine/Pre-Medical Studies

Jan 1996Present

Cranbrook Schools

High School Diploma

Jan 1993Present