Will Smith

CEO

Beverly, Massachusetts, United States20 yrs 9 mos experience
Highly Stable

Key Highlights

  • 15+ years in software and product design.
  • Expert in building and leading design teams.
  • Strong background in SaaS product development.
Stackforce AI infers this person is a SaaS-focused product designer with extensive experience in team leadership and user-centered design.

Contact

Skills

Core Skills

Product DesignTeam LeadershipPrototypingBranding & IdentityBranding

Other Skills

Rapid PrototypingSoftware as a Service (SaaS)Information ArchitectureHiringVisual DesignBusiness AnalyticsVersion ControlSystems ThinkingUser Interface PrototypingFigma (Software)Design SystemsTailwind CSSSoftware DevelopmentProduct ManagementWireframing

About

Previous pixels pushed → pixelczar.com I've spent 15+ years designing & building software, products, and design teams but what I love most is the work itself. Bringing ideas to life and solving problems is incredibly fulfilling, especially in fast-moving environments where clarity and craft can have an outsized impact. I've been following the product design meta my entire career and think like a product owner while identifying as a designer. I'm looking for a team building at the edge while still sweating the details. If that's you i'd love to talk. linkedin-desc-jan-26_final_FINAL_forrealtho.md

Experience

20 yrs 9 mos
Total Experience
3 yrs
Average Tenure
--
Current Experience

Reprise

VP of Design

Feb 2021Nov 2025 · 4 yrs 9 mos · Remote

  • Reprise empowers enterprise sales and marketing teams to create sales demos, product tours, and trial environments without requiring engineering resources, while utilizing a product led growth strategy.
  • I joined as the Founding Designer after being involved with the project since the very very beginning. Responsibilities included:
  • Creating the initial versions of a category-creating product
  • Creating 4+ core products in as many years
  • Building out a team of 6+ Designers serving the entire build lifecycle
  • Collaborating with the Marketing team to bring brand visuals to life, both core and one-off projects like event sub-branding
  • Collaborating with engineers & PMs building out features, conducting product reviews and committing code improvements directly on the branch
  • Mentoring junior Designers and Engineers on best practices for UX flows, front-end, user-centered design
Team LeadershipProduct DesignRapid PrototypingPrototypingSoftware as a Service (SaaS)Branding & Identity+4

Harvard innovation labs

Mentor

Sep 2019Sep 2022 · 3 yrs

  • Throughout this time participating as a mentor for the I Lab, i was paired with 8 or so companies over 3 years, covering 6 sessions.
  • This included providing mostly Product, Design, Branding, etc experience to internal Harvard entrepreneurs at both a strategic and tactical level.
  • It was great meeting some interesting and driven folks and seeing fresh cohorts of ideas. Companies that i directly mentored included an exit, an acceptance to YC, and some funding rounds for others. So that's pretty cool.

Catalant technologies

VP of Design

Oct 2017Feb 2021 · 3 yrs 4 mos · Boston, Massachusetts

  • I came aboard to completely restart the Design function from the ground up. This included hiring and overseeing a Product Design team to work in conjunction with the rest of the Build team and a Communications Design team to service the Marketing & Brand needs of the business.
  • Throughout this time I oversaw or directly contributed to some key Product and Design milestones:
  • Designing and overhauling the Marketing website as a product for different teams within the company to use
  • Starting a new design vision (including flows, components, and visuals) for the Marketplace and SaaS products that was a much more cohesive system across both product lines as we sought to unify the experiences
  • Bringing the SaaS product to a level of maturity to satisfy the business needs of Fortune 500 companies.
  • Growing a team and staying connected as we transitioned to a news ways working during 2020
PrototypingSoftware as a Service (SaaS)Branding & IdentityInformation ArchitectureVisual DesignBranding

Insightsquared

3 roles

VP of Design

Promoted

Apr 2017Oct 2017 · 6 mos

  • As an early hire and first Designer the responsibilities of growing a Design Team shift over time from being a primary contributor to supporting the growth of the entire company. This includes being a member of both the Product and Design Teams, evolving early products and designs, and being judicious and future-facing with new products and feature sets.
  • Aside from building a large vocabulary of startup buzzwords, I've had the pleasure of shaping all aspects of Design at an Enterprise SaaS company from core branding to product UI/UX, to working in coordination with the Marketing Team to create and maintain our public-facing website.
PrototypingSoftware as a Service (SaaS)Branding & IdentityInformation ArchitectureVisual Design

Director Of Product Design

Promoted

Aug 2013Apr 2017 · 3 yrs 8 mos

Creative Director

May 2011Aug 2013 · 2 yrs 3 mos

Branding

Scvngr / levelup

Head of Design

Feb 2009May 2011 · 2 yrs 3 mos · Greater Boston Area

  • I was very fortunate to work with some amazing people in a high-growth venture-backed start up situation where I was hopefully able to contribute as much as I learned.
  • During my time at SCVNGR / LevelUp I was provided with and grew into the role of Principal Designer. I'm very proud of the sheer breadth & volume of designs & product that I produced.
  • Since joining a team of only a few people I embraced the evolving responsibilities such as Branding, UI design, UX flows, and over-arching Product Design. This was done through multiple versions of multiple products, with responsibilities including new feature design and development, hiring and growing the design team, working closely with developers on implementation details for web and mobile versions of various projects and apps.
Branding & IdentityVisual Design

Dreamit ventures

Operations

May 2008Sep 2008 · 4 mos · Philadelphia

  • While working for DreamIt's first summer class in Philadelphia I did a variety of operations-level tasks. I was also given an introduction to tech startups from an interesting point of view, where I learned & listened to speakers, advisers, and team members from companies in various stages.

Freelance design; self-employed

Freelance Designer

Aug 2006Jan 2009 · 2 yrs 5 mos · Philadelphia, Pennsylvania

  • This was my own freelance and contracting work where i mostly made small micro-sites or did freelance html / css / Flash work. While this older generation of work product has aged, some of the lessons of client relations and branding laid important foundations for things to come.

The brickman group

Landscape Designer

Jan 2005Jan 2007 · 2 yrs · Langhorn, PA

Education

Virginia Tech

BS — Environmental Policy & Planning

Philadelphia University

MS — Digital Design

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