Willi Geiger

Director of Engineering

San Francisco, California, United States25 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in graphics and media engineering.
Led teams at Netflix and Cloudflare.
Innovator in animation and video technology.

Stackforce AI infers this person is a leader in Media Technology and Visual Effects Engineering.

Contact

Skills

Core Skills

Media Platform EngineeringData Platform EngineeringAnimation Studio TechnologyShort-form Video CreationLiving Room Devices EngineeringImaging Technology

Other Skills

Cloudflare TVImagesStreamCallsEnterprise softwareBig dataWeb portalsData APINotebooksReporting & AnalyticsSolutionsCloud-based pipelineMicroservice infrastructureDistributed storageFull-stack development

About

Senior software engineering leader with deep specialisms in graphics, content creation, streaming media, full-stack web development (including mobile and embedded clients) and big data. Experienced software engineer fluent in C++, Python, Java and Javascript. Computer Graphics Supervisor on multiple major motion pictures. Highly articulate communicator, presenter and educator.

Experience

25 yrs 3 mos

Total Experience

5 yrs 2 mos

Average Tenure

3 yrs 1 mo

Current Experience

Cloudflare

Director of Engineering, Media Platform

May 2023 – Present · 3 yrs 1 mo · San Francisco, California, United States · Remote

Leading engineering for Cloudflare TV, Images, Stream and Calls.

Cloudflare TVImagesStreamCallsMedia Platform Engineering

Netflix

2 roles

Engineering Director, Data Platform

Promoted

Mar 2022 – Mar 2023 · 1 yr

Led five teams (4 managers, 30 engineers) developing Enterprise software to make big data available to all of Netflix: web portals, Data API, Notebooks, Reporting & Analytics, Solutions.

Enterprise softwareBig dataWeb portalsData APINotebooksReporting & Analytics+2

Engineering Manager, Animation Studio Technology

Apr 2021 – Mar 2022 · 11 mos

Led development of a cloud-based pipeline for globally distributed animation production on a microservice infrastructure with distributed storage, for the Netflix Animation Studio.

Cloud-based pipelineMicroservice infrastructureDistributed storageAnimation Studio Technology

Youtube

2 roles

Engineering Manager, Short-Form Video Creation

Feb 2017 – Apr 2021 · 4 yrs 2 mos · San Francisco Bay Area

Led full-stack development of camera, editing and effects across three teams for YouTube, including the desktop web editor and the first and subsequent launches of YouTube Stories and YouTube Shorts.

Full-stack developmentCameraEditingEffectsShort-Form Video Creation

Staff Software Engineer, Living Room Devices

Jul 2015 – Feb 2017 · 1 yr 7 mos · San Francisco Bay Area

Team Lead and Software Engineer developing the first version of Cobalt: a high-performance, small footprint HTLM5 rendering engine that powers the YouTube app on living room devices, now installed on many smart TVs, games consoles, set top boxes, etc.

CobaltHTML5 rendering engineLiving room devicesLiving Room Devices Engineering

Heirloom technology

Head of Imaging/Director of Engineering

May 2014 – Jun 2015 · 1 yr 1 mo · San Francisco Bay Area

Founding member of seed-stage startup in the social photography space.
Specified, designed and implemented a cross-platform image analysis and processing system, written in C++/OpenGL, running on iOS, Android, MacOS and Linux.
Assumed the role of Director of Engineering and led the team using an Agile methodology.
Helped bring our product to market on all platforms within 7 months of first line of code and grow the user base to over 100,000 users within 2 months of release.
Took over as Head of Android, and continued Android development and support for all versions after the initial release.
Submitted a provisional patent application for Heirloom’s imaging technology.

Visual effects society

Member of the Board, Bay Area Section

Jan 2012 – Dec 2015 · 3 yrs 11 mos · Visual Effects Society, Bay Area Section

Helped execute the Board’s mission of furthering the art and science of visual effects.
Helped organize the Bay Area awards nomination events.
Helped organize screenings, panels and events.
Moderated and participated in panel discussions.

Industrial light & magic

Computer Graphics Supervisor

Jan 2001 – May 2014 · 13 yrs 4 mos

Supervised CG lighting and effects on blockbuster feature films.
Led teams of around 20 artists/scientists working on high-profile projects under hard deadlines.
Developed ILM’s water rendering pipeline.
Helped develop ILM’s effects simulation pipelines.
Oversaw R&D on a major rewrite of ILM’s water simulation engine.
Participated in development of ILM’s core rendering technologies.
Wrote the chapter on fluid simulation for ILM’s most recent published book.
Published papers and presented at conferences.
Worked on ILM patent submissions.
Took part in the performance review, interview and hiring processes.