Jun 2021 – Jan 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Handling digital acquisitions marketing initiatives, strategies, and planning for retail liabilities and assets
• Handling monthly media budgets crossing crores per month across various digital channels like Google Ads, Facebook Ads, Programmatic, Influencer & Affiliate marketing
• Driving Demand generation and owning Digital and Growth Marketing Initiatives
• Generate Leads using multiple channels of marketing, both organic and paid
• Collaboration with internal stakeholders, Website managers, and IT teams for SEO Initiatives
• Driving strategic initiatives/projects to improve overall lead conversions
• Effective participation in building and developing a social media strategy to increase our followership, product, and brand awareness
• Handling external bloggers, agencies, and social media influencers running various digital campaigns
• Team management and Project management

Aug 2020 – May 2021 · 9 mos · Delhi, India

• Managed Growth Marketing, Digital marketing, storytelling, branding, account management, product marketing, and handling end-to-end B2B SaaS marketing initiatives for E-commerce SAAS marketing automation platform.
• Building and executing marketing strategies to drive service/product awareness, engagement, and adoption
• Working with SEO Experts, Product Marketing Manager and Content Writers on Content Distribution to improve website traffic and inbound lead generation
• Monitoring market, competition analysis & research, product, pricing, and positioning developments
• Creation and executions of lead generation strategies via digital channels, SEO/SEM, email marketing, and lead nurturing programs
• UI & UX – Designing and developments of Product Dashboards, Website Pages, Landing Pages, Wireframing, Creative Designs, and marketing creative developments
• Manage the process of creating thought leadership content pieces (e.g. Product Videos, Promotional Videos, Brochure, White-papers, Case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing)
• Account management – Handling multiple e-commerce and retail brands like – Bajaj Electrical, Morphy Richards, Nirlep, FilterMe [USA], AEON Disabilities Services [AUS], WishingChair.in
• Project Management and Team management

Jul 2019 – Feb 2020 · 7 mos · Mumbai Metropolitan Region

• Headed all aspects of digital marketing and growth hacking experiments including Marketing Database, Email, and Search, Display, Retargeting & Remarketing campaigns.
• Conceptualization, design, content, and strategized the launch of RedSwitches' sister brand GoMummy Hosting for the Indian market [One of the growth hacking strategy]
• Responsible for creating brand awareness, company positioning along with developing, monitoring campaign budgets, strategy, and execution plans.
• Creation, Communication, and Execution of the Marketing Plans, developing and managing advertising campaigns across different marketing channels
• Handling Public Relations efforts, Content Marketing, Social Media management across platforms.
• Ensuring accurate presentation and preparation of reports of marketing campaign’s overall performance in the alignment of business objectives and ROI.
• Coordination with advertising and media experts, supporting sales and lead generation efforts
• Identifying new Target Audience, Customers, Competitors, Latest Trends and Technologies affecting Web Hosting, PaaS, SaaS, and Cloud Infrastructure Industry.
• Development and maintenance of iterative testing roadmap to test insights, growth hacks and growth marketing strategies.
• Evaluation of critical metrics and KPIs that affect website traffic, service quotas, and target audience.
• Working with a team of 15+ people to brainstorm new and innovative growth strategies
• Effective people management, recruitment and training

Aug 2016 – Jul 2019 · 2 yrs 11 mos · Mumbai Area, India

• As a digital marketing manager, my role included the strategy and execution of various digital & product marketing initiatives across all online platforms.
• I have handled SEO/SEM/Content management of more than 5 different company sub-domains.
• Successfully managed and handled company website revamp twice. SPOC for a new product website project[Netcore Smartech]. Handled website administration and social media management of Martech Marathon 12x25.
• Apart from that, my responsibilities were -
• Website management and creating strategies to drive online traffic to the company's website, dedicated microsites & landing pages.
• Create and deploy website updates, customer case studies, and monthly newsletters
• Analytics for website/microsite/landing page & performance of digital marketing campaigns and suggest appropriate changes to improve conversions
• Develop and manage digital marketing campaigns (email campaigns, banner ads, PPC, product microsites, landing pages, webinars & others) aligned with sales goals to build brand awareness & generate qualified leads
• PPC Management: Google search & Display network management higher conversion from PPC campaign
• Inbound Marketing & SEO: Ensuring higher ranking in search results thorough Optimization and keyword research, strategize and plan inbound marketing campaigns.
• Social Media: Strategize, execute & oversee the social media strategy for the company
• Evaluate customer research, market conditions, and competitor data and incorporate this intelligence in devising online marketing campaigns
• Review new technologies and keep the company at the forefront of developments in digital marketing

Apr 2015 – Aug 2016 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Worked as SEO/SEM Specialist in Accenture Services Pvt Ltd. (Apr 2015 to Aug 2016).
• Worked on enhancement of overall search experience of Client website in organic search
• Creating web analytics reports from Google Analytics, Marin and Omniture
• Worked on inbuilt tools to carry out various operations to make website seo optimized
• PPC campaign monitoring, reporting, analysis, recommendation to have better ROI and better strategy creation and smooth exection of digital marketing ideas
• Project management
• Recommendation creation and implementation to make various client website to be optimized as per search engine policies
• End to end email communications to resolve client queries/questions
• Responsible to create monthly reports for various activities
• Responsible for live site audit/issues and rectifications
• Handling keyword optimization to deliver optimum search experience to consumers across all search engine

Nov 2013 – Apr 2015 · 1 yr 5 mos · Mumbai

• Worked as SEO / Site Search Analyst in eClerx Services Ltd. (Nov 2013 Apr 2015).
• Worked on enhancement of overall search experience of Client website
• Worked on inbuilt tools to carry out various operations to make site search more related and genuine
• Creating recommended links and banner on adhoc requests from clients
• End to end email communications to resolve client queries/questions
• Responsible to create monthly reports for various activities
• Responsible for onsite live site audit/issues and rectifications
• Handling keyword optimization to deliver optimum search experience to consumers
• Audits of newly launched products and ensure to make them searchable on live site as soon as they get launched
• Keyword analysis, providing recommendations to clients based on analysis reports

Jul 2012 – Mar 2013 · 8 mos · Mumbai Metropolitan Region

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• Strategic Consulting, including business plan & sales strategy development.
• Comprehensive database management and migration.
• Product and Content Management.