Apr 2022 – Mar 2024 · 1 yr 11 mos · India · Hybrid

• ✭ Key Highlights – Product Launch Strategy, Data Analytics, Problem Scoping, Feature Building, Funnels, API Integration
• ► Built & launched a new product in 5 countries across South East Asia and scaled it from 0 to 40K orders per month & $3.3M monthly order GTV from 3K+ outlets
• ▷ Worked in Malaysia with clients to scope out the features & strategy for the new product launch
• ► As a team of 3 PMs, worked with 100+ companies to successfully migrate ~40% companies to the new product in 9 months
• ▷ Worked with internal teams & client companies & identified & built features to maintain a migration churn of <14% & NPS of 15
• ► Spearheaded the company’s user tracking, data research & analytics working with a team of 4 including PMs & devs
• ► Shipped features for central kitchen(CK) companies & aided in sales increase from $3K to $16K/pm in 12 months
• ▷ Identified high value customer segment of CK companies contributing to ~24% customer base & ~57% orders in the old system
• ▷ Led data-driven revamp & increased menu creation from 30 to 721 & reduced the funnel drop-off from 38% to 22% in 2 months
• ► Led 25+ successful Accounting & POS integration partnerships for 100+ clients across Malaysia, Thailand, Singapore, Indonesia

Apr 2021 – Mar 2022 · 11 mos · Mumbai, Maharashtra, India

• ✭ Key Highlights – Product Roadmapping, Product Design, User & Data Analytics, Search Engine Optimization (SEO), Product Marketing
• ► Owned the feature roadmap & development of B2C app, web & mobile (~100K users) of pre-Series B startup
• ► Spearheaded design team of 2 to revamp B2C products by identifying & resolving the UI/UX issues
• ▷ Increased referral shares by 6X from 700 to 4K weekly & avg share per user from 1.5 to 2 through UI redesign
• ▷ Revamped the shop front on app to increase signup to 1st charge funnel conversion by 17% from ~70% to ~82%
• ► Led technical & content SEO optimizations for B2C web & increased the daily SEO impressions by 3X from 4K to 12K
• ► Increased the product marketing push message CTR by 2X from ~0.7% to ~1.4% through effective content & delivery strategy
• ► Successfully scoped, integrated & launched a 3rd party chat, SendBird, into B2B-B2C apps & scaled to 3K users pm
• ► Worked cross-functionally with marketing, tech & external teams to integrate ad-networks (ShareChat & Taboola)

Jul 2019 – Mar 2021 · 1 yr 8 mos · India

• ► Co-founded and ran Liferary Consumer Technologies as startup CEO for 1.7 years towards solving problems in ed-tech sector
• ► Conducted market research and collaborated with IIT professors and students in multiple disciplines to discover problems in college education & classrooms
• ► Led a team to build mobile app solution that helped professors to easily create, customize and share class course material
• ► Pivoted from ed-tech to social/ed-tech product that allows people to create diaries to share their knowledge freely
• ► Raised pre-seed fund of Rs 50 Lakhs as compulsorily convertible debenture for the development and growth of product
• ► Launched the application on both Apple app store and Google play store and reached 100+ downloads within a week

Sep 2017 – Sep 2018 · 1 yr · Delhi, India

• ► Created the first monthly editorial newspaper by eDC with a team of 5 to increase awareness of entrepreneurship on IIT Delhi campus that reached 2000+ students
• ► Designed and edited introductory video for eDC seminar leading to more enrollments to eDC events than other clubs
• ► Led publicity for 10+ event on social media channels reaching 15K+ people increasing awareness and registrations