Jul 2024 – Mar 2025 · 8 mos · United States

• Get involved in book design, poster design, event planning, music showcases. Selected clients: Starryhouse Studio, XenonProject

Jul 2022 – Jul 2024 · 2 yrs · New York City Metropolitan Area · Hybrid

• Drove monetization projects, boosting daily in-app purchases by $2,000 and gem pack sales by 19% with launches like New Duolingo Shop, Match Madness, and Magic Chests.
• Optimized Super Duolingo / Duolingo Max purchase flows, leading to a 9% increase in subscription bookings and boosting monetization.
• Drove design systems for Super Duolingo / Duolingo Max, leading component creation, global research, and AI-driven feature design.

Nov 2021 – Jul 2022 · 8 mos

• Worked directly with software development teams to understand technical considerations and ensure quality delivery of designs in Lucid Marketplace and Cint Access.
• Collaborated with designers, researchers to discover insights for Lucid Marketplace UI by interviews, data analysis. Demonstrated solutions through workflow diagrams, wireframes and high-fidelity mockups.
• Initiated and executed Figma Ops with designers, developers, and product managers to streamline team productivity and improve Lucidium design system.

Jun 2021 – Sep 2021 · 3 mos · Mountain View, California, United States

• Explored customization features for teams and found out a user research process for the design team.
• Helped improving the visual design system and distinguishing workspaces and organizations by redesigning icons.
• Collaborated with PMs to frame the problem of doc ownership transfer and proposed a new feature for future development.

Jan 2021 – May 2021 · 4 mos · New York City Metropolitan Area

• Collaborate with the product manager to plan the marketing and promotion strategy for Clipt, and achieved 20,000 users in 3 days.
• Designed a visual identity (symbol and logotype) for Clipt.
• Planned and designed the user interface for Clipt and implemented usability research methods such as AB test and Heuristic Evaluation.
• Produced illustrations for TagHost and Clipt to make these productivity tools expand the target audience to young professionals and influencers.
• Involved in the ideation process of Data Wallpaper, and helped the team to think back of the concept of digital wellbeing.

Sep 2019 – Dec 2020 · 1 yr 3 mos · New York, New York, United States

• Work as a UX designer and researcher by applying user experience methodology to clients.
• Conducted interviews and broad research for New York Cares as the team leader.
• Applied tree testing, card sorting and Heuristic Evaluation to find the problems of the old New York Cares website. 10+ usability issues were uncovered with our research.
• Directed a new look and set up a new branding and visual identity for New York Cares, and received 100% satisfaction from the client.
• Work as a key team member to find usability issues of Innocent Project's website by applying Heuristic Evaluation.
• Designed and suggested a refined interface for Innocent Project.
• Held moderated usability testing for ConnectNY and suggested improvement points.

May 2019 – Jan 2020 · 8 mos · New York City Metropolitan Area

• Set up wireframes and designed user interface for Ailiyu, (爱鲤鱼) a short video app for interaction between the celebrity and fans.
• Helped the art director designing the visual identity of Ailiyu to attract young audience.
• Designed the layout of menu for Happy Lamb, a Chinese-style hot pot restaurant in Boston, MA.

Aug 2018 – Jul 2020 · 1 yr 11 mos · Greater New York City Area

• Helped designing a visual identity for Center for Teaching and Learning (CTL) under Provost Office, and made CTL from a small library office to a famous organization affecting 1000+ faculty.
• Designed a visual system guideline for the CTL website (WordPress) and improved the productivity by 50%.
• Produced event posters, wayfinding signages, and promotion materials for CTL.
• Helped set up a social media strategy, and it helped CTL get connected with other on-campus and off-campus organizations in education.

Dec 2016 – Aug 2018 · 1 yr 8 mos · Shanghai, China

• Helped designing a visual identity (logotype) for Sujitech, and helped it to become a famous unicorn in AI and blockchain technology.
• Designed a visual identity for Nekome, Sujitech's first App with a refreshing look and a kitten character.
• Helped setting up the strategy of Nekome by discussing with business planning team based in Tokyo.
• Designed the user interface for Nekome. The app was released on App Store and received a rating of 4.5 stars.(2017)
• Designed posters, business cards and other print media for Sujitech. These promotional materials helped sujitech to get investment of over $600,000 from private equities.
• Designed a website introducing Nekome for promotion and help influencers and normal users to get started.

Aug 2016 – May 2017 · 9 mos

• Japanese tutor of Department of Modern Languages and Cultures in College of Liberal Arts

Aug 2015 – May 2017 · 1 yr 9 mos

• Taking notes for deaf students in classes.