Apr 2025 – Oct 2025 · 6 mos · Hybrid

• I lead design for the Social product, a social media platform for Muslims worldwide. I shape product strategy through user insights and business goals, prioritise the roadmap, and drive design execution from discovery to delivery.
• 🔹Led design of the new Muzz Social app, Jamaa, from 0 to 1 in 3 months, navigating complex technical constraints and aligning engineering, product, and marketing teams.
• 🔹Initiated and led the design of an engagement-tracking feature in the social product that reinforced positive actions, resulting in a 20% increase in like engagement.
• 🔹Designed an MVP post review system that encouraged richer content formats, driving a 3% increase in image posts with text.

Sep 2024 – Apr 2025 · 7 mos · Hybrid

• Led design for the Activation squad within the Marriage product, contributing to product strategy, roadmap prioritisation and end-to-end design execution. Regularly organised design workshops to share insights from events and foster a culture of knowledge sharing and collaboration.
• 🔹Developed the Learning Preference feature in the onboarding flow to personalise user experiences, resulting in a 10% increase in likes sent by new female users.
• 🔹Initiated a like icon rebrand to accommodate cultural sensitivity across global markets, based on insights from user research and usability testing, leading to a 1.8% increase in match rate within the first 24 hours.
• 🔹Collaborated with global marketing specialists and the Retention squad to increase adoption of the identity verification feature by designing a full journey across multiple touch points, resulting in a 9% global lift in verification rates.
• 🔹Optimised the offboarding journey for users who found their partners by creating personalised memory experiences and simplifying success story recruitment for the marketing team, benefiting over 6,000 users globally and reducing internal workload.

Sep 2022 – Sep 2024 · 2 yrs · Hybrid

• Contributed to design execution across Activation, Speed Dating, and Revenue squads. Worked cross-functionally with PMs and engineers to create solutions that balanced user needs, business objectives, and tech feasibility.
• 🔹Optimised the photo uploading flow and created a new photo guideline UI, leading to new user account approval rates increasing by 2% and improved profile quality.
• 🔹Increased notification opt-in rates by 10% by redesigning the enablement UI and optimising its placement within the onboarding flow.
• 🔹Improved understanding of the Speed Dating feature through education-focused UI design informed by user research, benefiting 12,000+ users in the UK and US.
• 🔹Crafted a full user journey to re-engage churned premium users with targeted emails and in-app prompts at key touch points.

Mar 2024 – Nov 2025 · 1 yr 8 mos · London Area, United Kingdom

• Co-founded the London Designers × Developers community, a group for London-based designers and developers to network and collaborate.
• 🔹Organised 13 monthly socials and 4 speaker events to foster connection and knowledge-sharing, growing the community from 0 to 2,793 members in 18 months.
• 🔹Led end-to-end logistics for in-person speaker events, managing speaker outreach, venue coordination, and securing sponsorships, with a combined attendance of 150+ members.

May 2022 – Aug 2022 · 3 mos

• ∙ Improved the UI and user flow for 12 kids' online UX courses in 1 month.
• ∙ Collaborated with a user researcher to optimise 10+ screens using feedback from US teenage learners, resulting in a 6% increase in course engagement.
• ∙ Led streamlined UI development, aligning with brand guidelines through building a scalable design
• system.

Mar 2022 – May 2022 · 2 mos

Oct 2021 – Nov 2021 · 1 mo · London, England, United Kingdom

• ∙ Built customer relations based on integrity and respect, ensuring customers felt valued at all times by demonstrating exceptional listening skills to address customer queries and issues.
• ∙ Successfully achieved monthly targets by showing empathy and prioritising a prompt resolution through effective communications to facilitate customers' decision-making.

Jul 2020 – Sep 2020 · 2 mos · London, England, United Kingdom

• ∙ Performed detailed consumer research and market analysis to build comprehensive user insights for integration into business strategy development.
• ∙ Created captivating marketing content and video concepts in line with research findings. Translated consumer insights into brand promotions with a view to converting interest into active sales.