Jan 2021 – Jan 2022 · 1 yr · Mumbai, Maharashtra, India

• Key achievements and responsibilities:
• 🚀 Built a sophisticated, cutting-edge ad placement engine for web publishers that served 100M+ ad impressions and generated 25k USD+ across 30 food-blogging websites in the first 15 months. Features included:
• 5+ ad formats from Google Ads (Display, Web Interstitials, Video)
• 95% average ad fill rate and 60-70% overall ad viewability
• Optimised the daily ad revenue of our first publisher (https://bakewithshivesh.com/) by ~ 100% in its first month (October 2020)
• 0 Google/GAM ad policy violations identified across all the websites
• Our async JS wrapper is 15-20 KB minified and gzipped
• ⚡ Engineered a swift publisher Dashboard to actively track their ad revenue and generate granular (country/ad format/weekly/monthly) reports with a cutting-edge Next.js tech stack.
• ⚒️ Established the tech team with a retention rate of 100% over 2+ years. The team included 2 Frontend engineers, 1 UI/UX designer, 1 Backend engineer, 1 QA, and 1 Product Manager.
• 🤝 Collaborated with the co-founders to actively shape the product and tech roadmap.

Jun 2020 – Jan 2021 · 7 mos · Mumbai, Maharashtra, India

Nov 2019 – Apr 2020 · 5 mos · Gurugram, Haryana, India

• Launched the mobile web version of the desktop app by creating a responsive and pixel-perfect user onboarding experience.
• Added responsive and sleek product features for the dashboard, profile, and investment pages.
• Developed a mobile-first hackathon product within 24 hours and earned 3rd place.
• Crafted reusable navigation components as part of code refactoring.

Feb 2016 – Nov 2019 · 3 yrs 9 mos · Greater Delhi Area

• Software Engineering
• Developed & contributed to the full stack of web applications (app.adpushup.com and console.adpushup.com)
• Built reusable and performant JS & CSS libraries, UI components, NodeJS services, and product features
• Built a fast and scalable queue consumer service (QueueWorkers)
• Made substantial changes to the core backend framework used in every production app (Old App, Console, Beta, AdRecover & AdsTxt)
• DevOps for marketing landing pages, website, and database/server migrations
• Product Management
• Led the Geniee Inc. product integration with the publisher portal as a dedicated project manager for 2 years
• Participated in feature brainstorming discussions with the core tech team
• Tech Support for Ops/ASL teams
• Gave efficient tech support to the Ops/Sales team for the core products
• Built reusable solutions for ad hoc queries and provided guided sessions for their usage
• Engineering Philosophy
• Strong belief in writing quality, reusable, and testable code
• Thrive in building feature-rich and high-performing web products
• Consistently encourage colleagues to become better engineers with every interaction
• Keep tabs on the latest technological developments and push for adoption in the tech team
• Take extra time to write quality and efficient code and ship it iteratively
• Take complete ownership of the feature/product built by me
• Give detailed code reviews to colleagues to ensure quality, consistency, D.R.Y. (Do Not Repeat Yourself), and S.R.P. (Single Responsibility Principle) principles are applied
• Politely agree/disagree, and provide insights in every discussion

Jul 2015 – Jan 2016 · 6 mos · Greater Delhi Area

• Developed and maintained the entire frontend of the B2C travel app
• Achieved cross-browser compatibility for the B2C web app by removing the Polymer framework, which played a critical role in securing a 50 Lakh seed funding round
• Implemented complex UI features such as bus & flight seat ticketing systems
• Optimized the production build by 60% with the Gulp module bundler
• Reduced page load time from 10s to under 3s through various asset and build optimizations

Apr 2015 – Jun 2015 · 2 mos · Greater Delhi Area

• Building front-end & back-end features for the web product with a keen eye for performance & user experience
• Code refactor & implementation of reusable components
• Cross-browser compatibility of web application
• Critical bug fixes

Aug 2014 – Apr 2015 · 8 mos · Noida, Uttar Pradesh, India · On-site

• Developed cross-browser compatible features using MVC design pattern and latest JS frameworks such as Backbone JS, Underscore JS, Require JS, and jQuery
• Core features built solely for the product:
• Language Internationalization for 5 clients: Ported all code strings to language-specific JSON files and loaded only the required ones
• Table of Contents for every EPUB/PDF book
• Front-end pagination for product widgets (Audio, Video, Image, Image Gallery, File, HTML, Tip & Learnosity)
• Learnosity Widget (Tablet, Desktop, and Mobile) using a 3rd-party framework
• PRD analysis of each feature/module before agile development
• Active peer collaboration in code reviews, code optimization, and knowledge sharing
• Proactive in bug fixing through RCA and regression testing

Jan 2013 – Jul 2014 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

• Built various core features for the IMConnecting web app used by 5 major overseas clients
• Consistently met ETAs for feature development and production bug fixes
• Accomplished cross-browser compatibility for the IMConnecting app (IE8+ standard/compatibility mode, Firefox 24 & Chrome latest)
• Active collaboration with QA for feature testing and Backend engineers for API integration
• Provided a detailed description with screenshots in every code review to the Team Lead
• (Jan - August 2013)
• Designed and developed user interface widgets (dynamic tooltips, user dashboard, semantic form widgets, accordion blocks, generic modal overlays, carousel sliders, table sticky headers, etc.) with cross-browser compatibility
• Gave IE 8+ compatibility to IMConnecting desktop version using browser and feature detection techniques, and IE browser-specific classes
• (August 2013 - July 2014)
• Developed a configurable JavaScript tooltip with custom message, delay, and duration capable of updating its rendering position over an element within the viewport area premises
• Implemented UI/UX optimization for IMConnecting for high-end & low-end screen resolution devices, supported screen resolution range from 1280 * 720 to 1920 * 1080px
• Gave IE 8+ standard modes compliance to IMActions desktop version

Jun 2012 – Sep 2012 · 3 mos · Gurugram, Haryana, India

• Designed the complete front-end functionality for IMConnecting product's Mobile version. I was responsible for the following:
• Sketching design mockups, wireframes while working closely with the product manager for the business case User Interface layouts,
• Rapid implementation of psd-to-html for a quick design review
• Designed the front-end part of the product using the latest web technologies
• User interface testing in various smartphones resolution, varying screen-sizes
• Platform: Apple safari (mobile)
• Smartphones: Apple iphone (3g, 4, 4s)
• Web technologies: HTML5, CSS3, JS & JQUERY.