Feb 2022 – Mar 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Developed a product around category analytics, which leverages machine learning and analytics to deliver e-commerce insights using scrape data from Amazon and Walmart. This solution helps generate multi-million dollar leads and is actively being used by 2800+ prospects such as Heinz, Ferrero, Kimberly Clark, and more.
• Lead a team of analysts to drive client valuation automation, this evaluates the value our company delivers and creates fully automated client-facing decks used for sales enablement and client onboarding.
• Built expertise in GTM strategy and Client outreach, took ownership in product launch via marketing ( Linkedin, blogs, emails, and Client calls )
• Built usage pipelines to track customer adoption and stickiness with the goal of evaluating product success.

Feb 2020 – Feb 2022 · 2 yrs · New Delhi, Delhi, India

• Analyse the consumer data obtained from social media campaigns and modify our marketing strategy, specifically targeting those individuals who were more inclined towards enrolling in our online courses.
• Optimise & update the online and offline curriculums to better cater our audience and increase the overall engagement
• Share the current and projected performance with the stakeholders.

Jan 2020 – Jan 2021 · 1 yr · New Delhi, Delhi, India

• Built client relationships from scratch, executed and analysed marketing campaigns.
• Brands onboarded:-
• 1. Cashkaro
• 2. Wow skin science
• 3. Sleepy Owl Coffee.
• 4. Mamaearth.
• Onboarded 2000+ influencers across Instagram and Youtube.

Jun 2019 – Dec 2019 · 6 mos · New Delhi, Delhi, India

• Deployed and analysed campaigns for 9 major brands in RMG and e commerce space.
• Played a key role in initiating Influencer marketing as a vertical for the company.
• Onboarded more than 400 Influencers across Youtube and Instagram.

Oct 2018 – Nov 2018 · 1 mo · New Delhi, Delhi, India

• Internship Highlights:-
• Strategise for event booth placement, engagement and activities for events such as The Grub Fest, Horn Okay Please, GoBuzzinga MOMO festival.
• Curate new music for the upcoming videos, Manage copyright for the same.
• Strategise for the upcoming videos.

Oct 2017 – Oct 2018 · 1 yr · New Delhi, Delhi, India

• Mash Project is an organisation working towards betterment of society through micro events events spreading knowledge and information.
• Internship Highlights:-
• Strategise for upcoming events and execute them
• Executed a Facebook NGO day program, this program was about educating NGO workers to expand their network through Facebook and reaching out to a bigger audience.

Jan 2017 – Apr 2017 · 3 mos · New Delhi, Delhi, India

• Competitor analysis :-
• Creating a database of competitors.
• Analysing their offerings and upcoming activities.
• Sharing the analysis and insights with the stakeholders.
• Recommend possible strategies.