Shashank Singh

Business Analyst

Bengaluru, Karnataka, India1 yr 8 mos experience

Key Highlights

Expert in data-driven decision making
Proven track record in pricing and merchandising
Skilled in building scalable analytics solutions

Stackforce AI infers this person is a Business Analyst with expertise in FMCG and e-commerce analytics.

Contact

shashank.singh@apnamart.in LinkedIn

Skills

Core Skills

Business AnalysisData AnalyticsAnalyticsData VisualizationData ManagementData ScienceData AnalysisBusiness Intelligence

Other Skills

Business InsightsBusiness ProcessCommunication & DocumentationCurriculum DevelopmentDashboard BuildingData MigrationDatabricksDocumentationExcelGoogle AnalyticsGoogle SheetsMargin AnalyticsMarket AnalysisMentoringMerchandising

About

Business Analyst | FMCG Pricing & Merchandising | Data-Driven Decision Maker I’m a data-driven Business Analyst with hands-on experience in pricing, merchandising, and competition analytics within the FMCG and e-commerce space. At Apna Mart, I manage the pricing and margin analytics for multiple categories (Food, Non-Food, GM & Fresh), ensuring competitive positioning and profitability. I also oversee merchandising on the app, tracking price accuracy, event-based assortments, and daily margin performance through a margin tracker I built to monitor trends and drive quick interventions. Before Apna Mart, I worked at Gameskraft, where I handled analytics for RummyCulture and RummyTime. There, I automated key reporting processes, built Tableau dashboards, wrote complex SQL queries, and collaborated cross-functionally to improve business visibility. I also supported the migration from Redshift to Databricks, enhancing data scalability and accessibility. With technical proficiency in SQL, Python, Power BI, Tableau, Metabase and Excel, I specialize in translating complex data into strategic insights that optimize pricing, margins, and category performance. What drives me: - Turning raw data into profitable business actions - Building scalable dashboards and analytics solutions - Using data to balance growth, margin, and competitiveness Let’s connect to discuss analytics, strategy, and solving real business problems with data!

Experience

Apna mart

Business Analyst

Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India · On-site

Pricing AnalyticsMargin AnalyticsMerchandisingBusiness AnalysisData Analytics

Gameskraft

Analyst

Jan 2025 – May 2025 · 4 mos · Bengaluru, Karnataka, India · On-site

Led analytics for two flagship brands: Rummy Culture and Rummy Time, focusing on user acquisition and marketing performance.
Built and automated key business reports using Python, SQL and Google Sheets, driving efficiency across teams.
Designed, fixed, and optimized multiple Tableau dashboards for real-time insights and decision-making.
Migrated data infrastructure—including dashboards, reports, and tables—from Amazon Redshift to Databricks, ensuring seamless transition and performance continuity.
Developed an end-to-end dashboard to track app launch sources and marketing channel attribution, improving visibility into user funnel behavior.
Monitored and analyzed critical KPIs tied to user acquisition and marketing ROI, helping guide strategy with data.
Crafted and presented insightful decks to senior leadership for data-driven decision-making on product and marketing strategies.
Wrote complex SQL queries to support deep-dive analysis and cross-functional data needs.
Conducted multiple Root Cause Analyses (RCAs) to troubleshoot data anomalies and campaign performance issues.
Collaborated with Product, Business, and Data Engineering teams to drive alignment and enable smooth execution of cross-functional initiatives.

PythonSQLTableauGoogle SheetsRoot Cause AnalysisAnalytics+1

Almabetter

2 roles

Subject Matter Expert (Data Science & Analytics)

Aug 2024 – Sep 2024 · 1 mo · Remote

Provide expert guidance in Data Science and Analytics, ensuring high-quality content
delivery and curriculum development for AlmaBetter.
Support learners by resolving complex queries, offering insights, and mentoring in data driven
problem-solving techniques.

Data ScienceCurriculum DevelopmentMentoringAnalytics

Data Analyst Trainee

Nov 2023 – Jul 2024 · 8 mos · Remote

Equipped with a robust data science toolkit, I honed my skills in Python, SQL, and mastered data visualization tools like Power BI, Tableau (including Tableau Prep), and Excel. My journey also encompassed a deep dive into statistics and the fascinating world of machine learning. This comprehensive foundation positions me as an expert for roles like Data Analyst, Data Scientist, and Business Analyst, empowering me to extract valuable insights, transform data into actionable narratives, and contribute meaningfully to data-driven decision-making.

PythonSQLData VisualizationData AnalysisData Science

Psyliq

Data Analyst

Dec 2023 – Jan 2024 · 1 mo · Remote

Built SQL-based predictive model: Achieved 85% accuracy in identifying high-risk diabetes patients, facilitating early intervention.
Developed Power BI HR dashboards: Reduced reporting time by 40% for 5,000+ employees, improving efficiency and data accuracy.
Created interactive Excel dashboards: Extracted key employee performance metrics using advanced functions, empowering data-driven decision-making.

SQLPower BIExcelData AnalysisBusiness Intelligence