Prasanna Ranganathan

Co-Founder

Bengaluru, Karnataka, India20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in building scalable backend systems.
  • Proven track record in machine learning applications.
  • Strong advocate for engineering best practices.
Stackforce AI infers this person is a Backend-focused engineer with extensive experience in Fintech and E-commerce.

Contact

Skills

Core Skills

ScalabilityMachine LearningData PipelinesSegmentationSearch BackendAwsCrawler

Other Skills

AB TestingAd ServingAgile MethodologiesAnalyticsApache SolrC++Cloud ComputingDistributed SystemsHBaseHadoopJavaKafkaLuceneMicroservicesPerl

About

Expertise areas: Infrastructure/Backend design, development and scaling. Applying Data, Algorithms & Machine Learning to improve the product (Relevance/Personalization). Influence and define engineering culture. Evangelise SDLC best-practices and drive adoption. Mentoring engineers. Data-driven product engineering, A|B testing. Building systems to run in the cloud (experience with AWS).

Experience

Epifi

Founding Member

Sep 2019Present · 6 yrs 6 mos

  • epiFi is an early stage startup in the FinTech domain. Building the engineering team and product.

Flipkart

Senior Architect

Aug 2015Sep 2019 · 4 yrs 1 mo

  • Flipkart Plus, Recommendations & Search
  • Flipkart Plus
  • Designed and built multiple micro-services that power the product
  • Building more product features and capabilities
  • Building the next-gen Recommendations Platform
  • Scaling the backend data pipelines
  • Improve and iterate on the ML algorithms
  • Real-time ingestion pipeline - Kafka, Storm, Redis, HBase, Solr
  • Built and scaled the streaming real-time ingestion pipeline
  • Contributions to Apache Storm (storm-kafka-client)
  • 10x throughput improvement along with >2x reduction in hardware compared to previous gen
  • implemented comprehensive production observability (logging, metrics & alerts)
  • made system robust & reliable with negligible impact of instance failures
  • significant reduction in ingestion lag & errors
  • Architected the custom next gen sharded search serving layer to handle more than 5x growth in index size. Developed & helped implement a comprehensive launch plan which included revamp of infra setup, automated build & deployment, debug tools, metric & alerts, etc.
  • Using a data-driven approach convinced stakeholders across functions to remove/reduce data in the serving layer thereby achieving significant reduction in the capacity requirements of the search stack - indexing & serving. Drove the solution end-end to build systems/process for identifying non-critical data at the source, propagate it to all the consumers & remove such data from serving layer of search.
  • Kickstarted the long term architecture evolution and tech debt reduction by breaking up a monolithic service.
  • Mentor Developers; Evangelize and drive adoption of SDLC best practices - Code review, Design review, Unit/Functional/Perf tests; Ops automation
ScalabilityCloud ComputingMicroservicesMachine LearningKafkaStorm+3

Paypal

Tech Lead, Demand Generation & Marketing

Aug 2013Aug 2015 · 2 yrs

  • Building and Scaling a DMP + Online data-serving engine for DemandGen, Marketing & Personalization use-cases
  • Built data pipelines to gather raw & processed data (users/merchants/transactions) from various sources
  • Dataset of 400M+ User Profiles and 2.2B+ Identities. 40M+ daily updates processed
  • Designed the data model for segmentation and targeting use-cases
  • Integrated with the Ad Serving platform. Early campaigns confirmed a lift in engagement
  • Partnering with Data Science to build & serve models for high-value prospects, shopping propensity, etc.
  • Working on extending the platform for a variety of internal personalization use-cases
  • Working on building a reporting/analytics component to deliver in-depth insights on the data
Data PipelinesSegmentationTargetingAd ServingAnalytics

Netflix

Senior Software Engineer

Aug 2009Aug 2013 · 4 yrs

  • Worked on the whole of the Netflix Search Backend powered by Apache Solr and Lucene.
  • Designed & Built the new Search Aggregator Service to enable/accelerate planned future product feature testing as well as improve the performance & scalability of the overall search backend architecture
  • Developed, Tested (AB testing) and Launched a bunch of successful product updates to the Netflix member search experience on the website and devices partnering closely with Product & Data Science teams
  • Designed and built the complete relevance scoring algorithm powering Netflix search on game consoles, iPhone and other devices such as Roku. This was the first-ever launch of Search functionality in Netflix app (PS3 was the initial AB launch platform)
  • Evolved the architecture through various progressions - L10N, I18N, Multi-region deployment, Active-Active, etc. as the service expanded to Canada, UK, LATAM, Europe and rest of the world
  • Enhanced the search index schema and relevance models to support Internationalization and Localization of search
  • Architected and built the systems to run on AWS as part of Netflix's migration to the cloud; Search was among the first set of services shifted to AWS
Apache SolrLuceneSearch BackendAB TestingAWS

Searchme

Senior Software Engineer

Jun 2007Aug 2009 · 2 yrs 2 mos

  • Design and development of Crawler, Webmap, Vertical Suggestion system.
  • Crawler: 5B+ docs crawled and indexed
  • Webmap: built using OpenMPI and Boost Parallel Graph Lib
  • Webmap: ran on 500-node cluster with 2B+ vertices and 4B+ edges
  • Vertical Suggester: Dynamic set of Verticals computed and scored at query-time; formed basis of a differentiated UX
CrawlerWebmapVertical Suggestion System

Ask.com

Software Engineer

Oct 2005Jun 2007 · 1 yr 8 mos

  • Design, Development and Maintenance of numerous backend servers powering the search engine.

Education

University of Cincinnati

MS — Systems Engineering

Jan 2003Jan 2006

SSN College of Engineering, University of Madras

B.E. — Electrical and Electronics Engineering

Jan 1999Jan 2003

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