Mar 2023 – Sep 2023 · 6 mos

• Led multi-channel growth and engagement to build a thriving, loyal user community. Managed teams and agencies to scale efficiently, while working with product and engineering to create growth funnels and elevate customer experience.

Dec 2022 – Mar 2023 · 3 mos

• (Concluded above)

Apr 2022 – Dec 2022 · 8 mos · Gurugram, Haryana, India · Hybrid

• Owned top of the funnel acquisition (organic) across channels – website sign-ups, event marketing, brand + community campaigns, partnerships with brands such as Levi’s (Conversion went up by 4%, acquisition aka community members went up by 175% in a span of 6 months)
• Owned content and lead gen KPIs for socials across 3 platforms. (Social followers went up by 2x and traffic sourced for acquisition from socials went up by 15.9% in a span of 6 months)
• Worked cross-teams with product, community, events to plan and execute all launches such as product or feature launches, planned and executed marketing efforts for all flagship events with a footfall up to 2000+ members offline.

Nov 2021 – Apr 2022 · 5 mos · Delhi, India · Remote

• Built and executed strategies to increase the social imprint, conversions across all 3 platforms. (Social imprint went up by 89.5%, profile visits went up from 9,000 to 54,200 in 2 months.)
• Strategised and managed all growth channels for acquisitions including paid advertisements, collaborations, influencer marketing. (Subscribers went up by 43,000 in 3 months)
• Optimised website conversions (Built the website UX from scratch), managed ad clients, and wrote ad copies to optimise CTR. (Optimised the website conversion to 48%, increased ad CTR to 7%)

May 2020 – Jun 2022 · 2 yrs 1 mo · Delhi, India

• My first try at social entrepreneurship, ran a not-for-profit during the pandemic to teach marginalised students personal branding with $1 workshops to build job equity for them. Built a community of up to 6000+ students from 6+ countries in 1 year.
• Strategised and managed all content, design, socials, built landing pages for organic lead gen for acquisition.
• Built a team of 5 volunteers, partnered with 5+ organisations/colleges for pilots
• Built the revenue model for a not-for-profit ed-tech, workshop models for better impact and learning.

Apr 2020 – Jun 2020 · 2 mos

• Strategised and executed content marketing and distribution that led 113.2% increase in blog visits.
• Led social media marketing across Linkedin and Twitter that led to an increase of social imprints by 107%.
• Wireframed CRO pages to increase user conversion by 5%.
• Strategised, built, and wrote the Locale newsletter to 2000+ readers.
• Built growth channels to increase conversions such as customer marketing, guest blogs, white papers, quizzes, etc.

Dec 2019 – Jun 2020 · 6 mos

• Majorly headed Outreach & Delegate Relations that led to an increase of applications from 500 to 5000+ in two weeks, organically.
• Supervised the work of the IOC members.
• Ideated delegate kits and managed the end-to-end pipeline from vendors to logistics.
• Managed delegate communication.
• Managed and conducted startup-related events.

Jul 2019 – Sep 2019 · 2 mos

• Strategised the future action flow of the start-up which involved marketing, content flow et cetera.
• Advised on the ideation and initial plan of action from scratch to execution.

Jun 2019 – Dec 2019 · 6 mos

• Planned and executed marketing strategy that led to 30x revenue increase.
• Created a B2B sales funnel.
• Handled digital footprints on all social media platforms, including content.
• Managed project communication with the founder.
• Helped with client acquisition.

Jan 2019 – Jun 2019 · 5 mos

Jun 2019 – Nov 2021 · 2 yrs 5 mos

• Joined Future City Summit as a delegate initially to work on Public-Private Partnership by Youth in Bali to co-create sustainable tourism lab with the Bali Government backed by WEF.
• Managed complete growth and outreach of the events, which led to a 8x Increase in delegates.
• Managed collaborations and strategised the expansion of FCS to India.

Apr 2019 – May 2019 · 1 mo · Gurgaon, India

• Curated marketing strategies (online & offline branding).
• Handled digital footprints marketing.
• Planned A to Z event marketing strategies.
• Strategised product marketing.

Jan 2019 – Jun 2020 · 1 yr 5 mos · New Delhi Area, India

• L2S + Aida is the first Indian Chapter of a California based nonprofit organization called Letter to Strangers.
• Our motto : We want mental health made personal, because each person deserves to be treated as the individual they are.

Dec 2018 – Feb 2019 · 2 mos · Cambridge, Massachusetts

• Selected as one of the 300 delegates from all over the world for the HPAIR : Harvard College Conference held at Harvard University, Cambridge, MA, USA.
• Track: Environment & Sustainability.

Dec 2018 – Jan 2019 · 1 mo · Denpasar Area, Bali, Indonesia

• Selected as one of the 120 delegates for PPP by youth and work on projects for sustainable tourism with Bali Government and other partners during the Summit.
• Co-created the tourism lab funded by Bali Government backed by World Economic Forum.

Nov 2018 – Nov 2019 · 1 yr

• Selected as one of the Campus Editors 2018-19 by LinkedIn to create, innovate, and share content on LinkedIn as a student.
• Apart from that, to make student voices heard and motivate others to publish and leverage LinkedIn in the best way possible.

Nov 2018 – Jan 2019 · 2 mos

• Invited by IIT, Roorkee to be their City Director for the E-Summit'19, IIT, Roorkee.
• Recruited 50+ Campus Ambassadors.
• Managed the event outreach.
• Optimised social media marketing.
• Conducted information sessions in colleges.

Oct 2018 – Nov 2018 · 1 mo · Sharm el-Sheikh, South Sinai Governorate, Egypt

• • Selected as the youngest attendee from India for WYF'18 out of more than 5 lacs applicants held (1-6 Nov) at Sharm El Sheikh, Egypt which was fully funded by the Egyptian government.

Sep 2018 – Feb 2019 · 5 mos · Gurgaon, India

• Ideated, and built an MVP within 54 hours to help people especially employees via AI to improve mental health during work.
• Lead a team of 5 team as the youngest member at Techstars Startup Weekend; selected as top 3 ideas.

Aug 2018 – Aug 2018 · 0 mo · Kuala Lumpur, Malaysia

• Selected as one of the 600 delegates for Harvard Conference (HPAIR) - Asia held at Kuala Lumpur, Malaysia.
• Track: Technology and Innovation.
• Won a 8-week internship program with Maybank, Malaysia.
• Won the impact challenge of Maybank.

Jan 2018 – Apr 2018 · 3 mos

• • Wrote SEO optimised store descriptions of top e-commerce companies like Amazon, Flipkart, etc.