May 2019 – Aug 2020 · 1 yr 3 mos

• Joined as a MT, now working full time as a KAM(sell-in & sell-out) for one of the biggest regional account (topline: INR 600 Cr.) in South India handling 6 product categories, salesforce of 150+ promoters and a sales turnover of INR 160 Cr+ across 100+ stores in Karnataka.

May 2019 – Aug 2019 · 3 mos

• Received Business Innovation award for improving key metrics of the business (loyalty club enrollment, accessory attachment ratio, mobile upgrade program) across 25 exclusive stores in Hyderabad; strategies implemented by top management pan India.
• MT Stint 1- Retail Management (Panel Category, Consumer Electronics, General Trade), Hyderabad
• Increased counter share(38% to 44%) at a major account (topline: ₹25B) by digitizing missing display discovery and in-store branding
• Improved promoter productivity by pioneering a P2P mentorship program, thereby transforming promoter’s incentive based mindset to a performance based mindset; received appreciation by the VP of retail management for this program
• MT Stint 2- Marketing Strategy B2C (Mobiles, Exclusive Channel), Hyderabad
• Increased pre-bookings of Note 10(11% YoY) across the GT channel by devising ATL and BTL marketing plan for the Hyderabad market
• Improved telephonic lead conversion(15%) by standardizing sales pitch of the promoters and performing quality mystery checks
• Accelerated same store walk-ins and sales(20%) across 25 exclusive stores by organizing offline marketing campaigns (“Exchange Melas” and “Service Mela”) and digital marketing campaigns (300% increase in google reviews and check-ins)

May 2018 – May 2019 · 1 yr · Hyderabad, Telangana, India

• Marketing Coordinator, ISB Leadership Summit (Managed a budget of ₹ 3M)
• Represented ISB at Asia Entrepreneurship & Innovation Programme (Singapore - Beijing - Hyderabad)
• Campus finalist, Mahindra War Room
• Awarded merit-based scholarship worth ₹ 100K for exceptional performance in under-graduation

Jun 2016 – Feb 2018 · 1 yr 8 mos · Gurgaon, India

• Worked as a front-end risk consultant with Fortune India 500 clients across industries such as FMCG, Manufacturing, E-commerce and Telecom on risk management – drove process improvement and risk mitigation through data analysis to optimize cost and generate revenue.
• Won Encore Super Team award
• Won Encore Rising Star award

Jan 2016 – Jan 2016 · 0 mo · New Delhi Area, India

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India

Jan 2015 – Mar 2016 · 1 yr 2 mos · Pan - India

• Yaba Daba Doo
• (Food venture founded during graduation)
• Spearheaded P&L and marketing strategy; conceptualized innovative on-the-go fresh food dishes,
• made available at large scale events
• Provided gourmet burgers to students in reputed college festivals; strategized key locations through primary research and field visits
• Crowd-funded ₹ 100K from the student community as seed capital to start the venture, provided 30% return in 1 year
• Exhibited food stalls at 10 college festivals across 10 cities achieving operating profit margin of 40% (average revenue: ₹ 50K/festival)
• Bewdi Ainak
• Conceptualized food infused with alcohol
• Exhibited at the largest food festivals in India winning critical acclaim
• Formed strategic partnership with fashion brands to minimize real estate cost and increase footfall
• through joint exhibition
• Generated average revenue INR. 2 lakhs/festival with a net profit margin of 45%
• Media Coverage and Appreciation
• The Pioneer & MasterChef Ashish Singh for his show on EZmall.com (Zee Media Corporation)
• ( https://www.dailypioneer.com/2018/vivacity/a-grab-of-new-flavours.html )

Sep 2014 – Oct 2014 · 1 mo · New Delhi Area, India

Jun 2013 – Jul 2013 · 1 mo · New Delhi Area, India