Oct 2023 – Oct 2025 · 2 yrs · Bengaluru, Karnataka, India

• Fast track promotion in 2 cycles (vs. an average of 4 cycles)
• Leading a 10-member team focusing on product and business analytics for Razorpay's payments processing platform, and UPI payments
• Launched industry-first personalized merchant intelligence products (SR boosters report and Optimizer payments performance report) to help merchants improve their SR by adopting add on features; nudged for the adoption by clearly quantifying the business impact of every feature on merchant's top line
• Reduced the settlement SLA breaches from 5% to <1% by a three-pronged approach to predict the demand, ensure fund availability, and right prioritization in the queue
• Created LLM based analytics model for merchant tickets to identify the key reasons for merchant escalations and ensured prioritisation of the same in product roadmap
• Saved INR 60L/month via payments routing efficiency enhancements
• Improved net revenue by providing pricing revision recommendations to the sales team based on the merchant's utilisation of the Razorpay services
• Led multiple business reviews highlighting gaps and opportunities to improve GMV, SR, merchants, etc.
• Received higher than average eNPS and MRX (manager experience) scores by providing a clear growth path and mentoring to the team
• Leading the data org learning series (the internal L&D initiative), responsible for managing the engagement activities and budget for 100-member analytics team
• Tech: SQL, Python, Statistics, Experimentation, Data Visualisation (Looker, Tableau)

Oct 2022 – Sep 2023 · 11 mos · Bengaluru, Karnataka, India

• Leading 8-member analytics team for payments (across payment methods, optimizer (aggregator of aggregators), and post payments)
• Worked on the integrated strategy for the FY; owner for merchant experience across multiple products
• Improved international payments success rate by 3% through funnel optimization
• Conceptualized the industry first payment analytics report for Optimizer merchants with insights and recommendations to achieve the best performance in payment routing
• Saved INR 2Cr/month via payments routing efficiency enhancements
• Prevented 1.5Cr fraud per month by developing a model to flag customers with malicious intent
• Reduced the payment creation error from 5% to 0.7% by identifying the key reasons and the ways to solve them
• Received higher than average eNPS and MRX (manager experience) scores by providing a clear growth path and mentoring to the team
• Tech: SQL, Python, Statistics, Experimentation, Data Visualisation

May 2022 – Sep 2022 · 4 mos

• Led strategy, product, analytics, and execution for the global customer marketing team
• Developed the quarterly business plan to achieve the strategic milestone and drive the product roadmap
• Led Agoda’s vision of becoming a deals player by increasing awareness about deals on Agoda - increased the daily traffic to the deals page by 41%
• Launched the deals page on mobile website and scaled up the traffic by launching site extensions on Google PPC ads
• Led various product and analytics initiatives to drive customer engagement and retention
• Managed a team of marketing specialists and analysts, guiding them on their work as well as their professional growth and development

Oct 2021 – May 2022 · 7 mos

• Led the ads and monetization charter of the analytics team
• Designed an analytical framework to improve the ads sourcing efficiency resulting in 20% revenue growth
• Created the ads analytics roadmap and strategy for the FY 2022-23 to increase ads revenue by 40% in a year
• Led the ideation, experimentation, and analyses of product features to improve the ads revenue per order
• Led the hiring strategy for the analytics team and also interviewed 50+ candidates for the various positions
• Led a team of five and was responsible for their professional growth and development

Aug 2021 – Sep 2021 · 1 mo

• Joined as Manager - Business Analytics, but was soon redesignated as Senior Manager - Business Analytics.

Jan 2019 – Jun 2020 · 1 yr 5 mos

• Achieved fast-track promotion in less than 2 years (vs. an average of 3 years) to become the Head of Analytics and Growth Hacking for Middle East and North Africa. My responsibilities as a Manager included
• Keeping a close track of the monthly/weekly metrics, and presenting the same to the leadership and ensuring the targets are met
• Working with the regional leadership on creating the regional Long Range Plan for the user engagement and advertising strategy to deliver multi-million dollar advertising revenue
• Working closely with the regional leadership on strategic initiatives to improve user engagement and platform ROI
• Leading a team of analysts to develop analytical models to ease the data access and support data-driven decision making in the region

Apr 2018 – Dec 2018 · 8 mos

• Due to strong analytical ability and business acumen, I was transferred to Dubai to work locally with the various business teams on various strategic initiatives. As a Senior Analyst for Middle East, my key job responsibilities included
• Keeping a close track of the monthly/weekly metrics, forecasting the same, and presenting it to the leadership in the weekly meetings
• Regional point of contact for the centralized product management team for impact analysis and prioritization of product changes and improvements for the Middle East
• Working closely with business development teams and digital marketing and content teams to develop hypotheses, conduct A/B analytics and make data-driven recommendations.
• Working with the regional leadership on creating the AOP (annual operating plan) for the Middle East region on the user engagement front

Feb 2017 – Mar 2018 · 1 yr 1 mo

• Led the analytics work stream for VIU (OTT app of Vuclip) in the Insights and Analytics team at Vuclip India Pvt. Ltd. and was involved in the Growth Hacking initiatives for South-East Asia and Middle East. As a senior data analyst, I was involved in
• Designing analytics processes using Google Bigquery, Amazon Redshift, Greenplum and Python and presenting them to business stakeholders
• Working closely with the SEA and MEA business development team and digital marketing team to perform adhoc analyses to identify the opportunity areas, engaging more customers and increasing the overall revenue
• Identifying the regular analytics needs and operationalizing the processes using Python, SQL, Tableau and Excel to serve the business requirements

Jul 2015 – Jan 2017 · 1 yr 6 mos

• Received a fast-track promotion in 4 appraisal cycles (vs an average of 5) and as an Associate Consultant, I led the offshore project teams of 4-8 associates and was involved in
• Designing the architecture and implementing end-to-end ETL processes using Informatica and Alteryx to collate, cleanse, transform and load the data from 10+ data sources
• Managing the project timelines and driving the project from offshore
• Working closely with exec level client stakeholders and helping them with various adhoc analyses to gauge the business performance and areas of opportunity and assisting them with annual planning
• Leading the Proof of Concept (POC) studies for developing internal capabilities and assets using cutting edge tools (Outsystems, Alteryx, Tableau, etc.) as a part of the ZS Innovation Lab
• Working with the ZS L&ED team in coordinating the BT Bootcamp (1 month training programs for the new and in-market recruits at the analyst level) and designing the course contents
• Helping the talent acquisition team in managing the people supply chain by interviewing 50+ candidates for the associate position in the firm

Jun 2013 – Jun 2015 · 2 yrs

• Worked on the data warehousing using SQL and Informatica for Fortune 500 clients in the healthcare industry. During my tenure as an associate, I was involved in
• Hands on implementation of the technical solutions from offshore
• Vendor and data management - Lead point of contact for 10+ data vendors for monthly data collation and analysis
• Coordinating with the onshore team and assisting the manager in smooth project execution
• Assisted the senior consultants in conducting client interviews to understand the client’s pain points and provide analytical and technical solutions
• Training new joiners on Informatica and SQL during the bootcamps

May 2012 – May 2013 · 1 yr · Coimbatore Area, India

• Worked as the Junior Architect II on .NET project in Capital Markets Domain.
• The job responsibilities included
• Module owner for the module for returns based analysis of the Hedge Funds.
• Technical implementation of various returns calculation reports for Hedge Funds based on their past performance and current market scenarios.
• Hands on experience on
• C#.net
• ASP.net
• MS-SQL Server
• During my short stint, I learned and applied many innovative ideas in technology as well as the domain for returns calculation.
• Trained new team members on returns calculation and MS-SQL Server.