Jun 2022 – Nov 2024 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• WOW Skin Science and WOW Life Science are Private Equity backed, digitally native D2C beauty & wellness brands that have delighted millions of customers with nature-centered, toxin free products. We are available across all major online marketplaces, 25k+ offline stores, as well as our own platform www.buywow.in. We are also present in hundreds of Walmart stores, Amazon.com and Walmart.com in the US. I lead all functions across Brand Development, Media, Performance Marketing, Online and Offline GTM, Supply Chain, HR and Finance, working closely with founder, Private Equity investors and a 1000+ member team. Focused on significant profitability improvements, setting up data capabilities, financial governance, revamp of product formulations and aesthetics, brand equity basics as well as restructuring of channels.

Feb 2018 – Jun 2022 · 4 yrs 4 mos · Bengaluru Area, India · On-site

• Ownership of business P&Ls ($X00 M+), customer experience and category management for Beauty, Personal Care & Luxury Beauty businesses for Amazon IN. Led a team of Senior L7 managers with span across category management, digital & content marketing, supply chain, brand/vendor relations, store merchandizing, and CX product roadmap for the beauty business.
• Scaled up multi-hundred million USD businesses with double/triple digit growth while simultaneously driving signficant profitability growth
• Launched several Amazon-first CX/UX interventions to make shopping for Beauty & Luxury friction-free
• Launched several global hold-out brands especially in Luxury exclusively on Amazon India through white-glove service and dedicated CX journey for shoppers.
• Led Content, Design & Creative Marketing for Amazon Fashion & Beauty with a parallel team managed by another single-threaded L7
• Led Prime Shopping benefits program development as an SME across all consumer categories at Amazon India - launched 'Prime Shopping Days' which is now a recurrent monthly site-wide activation property on Amazon India.
• Played a role in "transforming the way India buys and sells" Fashion, Beauty and Personal Care!

Sep 2017 – Mar 2018 · 6 mos

• Beauty & Personal Care strategy, performance management and global engagement for Unilever South Asia (India, Bangladesh, Sri Lanka and Pakistan) - one of the largest & fastest growing BPC businesses globally.

Sep 2014 – Aug 2017 · 2 yrs 11 mos

• Led Brand Building for Premium Skin Cleansing brands - Dove, Pears and the liquid bodywash portfolio (Dove, Lux, Pears, Axe) for India.

May 2012 – Aug 2014 · 2 yrs 3 mos

• Led brand building for a portfolio of brands including Lifebuoy & Breeze. Responsible for market share and P&L delivery for the mass personal wash portfolio. Have led Lifebuoy in India to become the market leader by a wide margin in a span of 2.5 yrs. Have successfully resurrected Breeze with significant improvement in the brand's health.

Jun 2007 – Jul 2010 · 3 yrs 1 mo · Mumbai

• Worked across two diverse categories in marketing (Soaps and Hair colors) and in sales (upcountry Gujarat) in my 3 years at GCPL.

Apr 2006 – Jun 2006 · 2 mos

• Delivered a project focused around packaging development for various food brands of ITC across biscuits, atta, salt, confectionaries etc.