May 2021 – Apr 2022 · 11 mos

Jun 2020 – Apr 2021 · 10 mos

Jun 2018 – May 2020 · 1 yr 11 mos

Mar 2017 – Dec 2017 · 9 mos · Bengaluru Area, India

• Handled the largest branch of the country to equip people for outdoors. Handled all 3 consumer channels viz. Retail (COCO, FOFO), Modern Trade & General Trade. Managed a team of 120 people in our quest to become India's biggest head to toe outfitter.

Feb 2015 – Mar 2017 · 2 yrs 1 mo · Mumbai Area, India

• Responsible for end to end Category Management of 4 Categories viz. Kitchen, Dining, Hardware & Electricals, Housekeeping (amounting to 40% items sold on Pepperfry) entailing:
• Customer Experience Management (NPS, Refunds – Pre & Post Shipment)
• Complete Topline and Bottom-line responsibility
• Supply Management [Sourcing, Vendor Management, Vendor On-Boarding, In-Stock Management]
• Pricing Management
• Sales Promotion [Affiliate Channels, Mailers and On-Site]
• On-Site Merchandising
• Handle a team of 11 people [3 Category Managers and 8 Associates]

Mar 2014 – Feb 2015 · 11 mos

• Looked after the territory of Mumbai (including Navi Mumbai, Thane, Virar) and handling a team of 6 Sales Officers (Direct Reportees).
• KPIs included:
• 1. Volume/Value Targets & P&L Management - To achieve division wise volume/value targets each JC and achieve the targeted revenue and delivered margin assigned to the territory.
• 2. Distribution - To ensure an effective distribution set-up to tap all the markets in the territory assigned for the entire range of products in the retail division.
• 3.Visibility - To ensure products are visible in all the serviced outlets and comply with the visibility norms.
• 4. Forecast Accuracy - To ensure correct SKU wise forecast for each JC
• 5. CFA Management – To ensure availability of right quantity of stocks at the CFA

Mar 2013 – Feb 2014 · 11 mos

• Looked after Modern Format Stores for Retail Division (including Haagen-Dazs) as an Area Sales Manager for North Region.

Apr 2012 – Feb 2013 · 10 mos

• 1). To achieve division wise-channel wise value targets
• 2). To achieve the targeted coverage in terms of distribution
• 3). To implement trade initiatives on time to drive sales & distribution
• 4). NPD Management - To achieve 100% Launch Targets in terms of Sales Value & Distribution
• 5). To ensure Financial Discipline and preserve Market Hygiene

Jun 2011 – Mar 2012 · 9 mos

• Comprised of the following:
• 1. Operations Stint [June,2011] at the CKPL factory in Haridwar, Uttaranchal.
• 2. Direct Distribution Stint [July,2011 to September,2011] at Mysore, Karnataka.
• 3. Sales Stint [October,2011 to January,2011] at Jalandhar, Punjab.
• 4. Marketing Stint [February,2012 to March,2012] at Mumbai

Apr 2010 – Jun 2010 · 2 mos

• Worked as a summer intern there and had been assigned the following projects:
• 1. Ground Activation of a premier dermo-cosmetic brand in Bangalore
• 2. Evaluation of the launch of a product line of the same brand in Hyderabad.