Dec 2019 – Jul 2020 · 7 mos

Dec 2017 – Dec 2019 · 2 yrs · Mumbai Area, India

• Part of the product leadership team at Platform 2.0 (chairman's office) which aims to create next generation products for the HCM market. Short term the strategy is to transform all reliance companies through technology, long term the strategy is to launch them as SaaS offering to other businesses.
• Created strategy and product roadmap for 3 products - Sourcing, Virtual Recruiter & Video Interviewing
• Managed stakeholders across different business units across for execution and roll-out of products
• Video Interviewing targets to increase number of interviews conducted by 3x & reduce the cost by 50%
• Sourcing aims to target 70% of the passive candidates who can be right fit for a role thereby creating a wider talent pool for the company
• Virtual Recruiter aims to provide ideal candidate management experience and increase recruiter's efficiency

Sep 2015 – Dec 2017 · 2 yrs 3 mos

• Head of Product Monetization which includes Ad products(Visibility & Performance) & content products(Falcon, Slice ViewTM).
• Launched full suite of new ad products for Developers & Brokers across Web, MW & App which led to 90% increase in revenue QoQ exceeding all monthly targets & achieved record sales for broker target
• Improved number of monetized leads on the platform by 9% MoM through innovative performance products reducing performance marketing spends
• Optimized churn to improve lead monetization and maintain lead quality
• Headed the first ever national event in association with MCHI to sell houses online, clocking in record INR 250cr worth GMV and setting industry benchmarks for leads conversions on product
• Launched Developer Assist, the first of its kind enterprise product for developers to track their performance on housing, buy lead products, report and manage them

Jan 2015 – Aug 2015 · 7 mos

• Product owner for New projects, Slice ViewTM, Campaign & Inventory management tool.
• Built the world's first ever interactive home buying experience on web - Slice ViewTM thereby increasing revenue by almost 300%
• Optimized operations of content products to reduce cost by 25%
• Built transactions focused tools for real time inventory management between builders, channel partners, brokers and housing.com platform.
• Ran geography focused campaigns in partnership with several builders on upcoming projects optimizing for online transactions and lead conversion, contributing to the key revenue source for the company

Aug 2013 – Jan 2015 · 1 yr 5 mos · New Delhi Area, India

• Developed the first set of monetization products with tiered packages to kickstart revenue generation
• Developed FlexScoreTM, a proprietary algorithm quantifying the exact fit of a professional for a project, increasing conversion by ~12% and retention by ~7%
• Introduced a social layer for professionals by integrating feedback module in their profile from prior assignments customer trust in quality
• Introduced FleXpert tags assisting professionals to highlight their expertise, thereby solidifying relevance

Sep 2012 – Apr 2013 · 7 mos · Gurgaon, India

• Developed & launched marketing and communication strategy to target women riders leading to increase in 30% sales in the launch month
• Used Metaphor Elicitation as a research methodology to test and validate womens' perception around leisure riding
• Undertook research in 3 cities, compiling and filtering information collected to draw consumer insight

Nov 2010 – May 2013 · 2 yrs 6 mos · Mumbai

• WOW! disrupts the space of employee engagement in organizations by introducing 'FunTheory' across verticals engaging employees at different levels in the most stimulating way. WOW! also designs and organizes open house workshops with famed industry experts to benefit larger audiences and brings to them an experience and learning that will serve them for life bundled in a day or two.

Apr 2009 – Jul 2009 · 3 mos · Mumbai Area, India

• Joy Products specialises in manufacturing and supplying Mexican cuisine to five star chains in India. I was given the responsibility of starting sales and distribution of the products to retailers across Bombay.

Apr 2008 – Jul 2008 · 3 mos · Mumbai Area, India