Meenakshi Kodati — UI Designer

As an Entrepreneur and Brand Strategy Expert, I help startups and growing businesses scale with the right people, powerful design, and a strong digital presence. Over the past 9+ years, I’ve worn many hats — from UI/UX and visual design to digital marketing and recruitment strategy — blending creativity with business thinking to deliver measurable growth. My approach is simple: build teams that believe in the vision, design experiences that connect emotionally, and run campaigns that convert. Having started as a self-taught designer and grown into a multi-disciplinary professional, I understand both the art of design and the science of scaling a brand. Being a physically challenged individual, my journey has taught me resilience, empathy, and the power of perspective — qualities that now drive how I lead teams and craft user experiences with genuine impact. 💡 What I Bring to the Table Talent recruitment & team building for startups UI/UX design for web, mobile & SaaS platforms Branding & creative direction (logos, identity kits, campaigns) Performance-focused marketing (SEO, Meta & Google Ads) Content & digital strategy to grow brand visibility 🛠️ Tools & Platforms Figma • Adobe CC • Canva • Google Ads • Meta Business Suite • SEO Tools 🌍 Who I Collaborate With Startups • Agencies • Coaches • Personal Brands — across India & beyond 🚀 Open To Startup partnerships & collaborations Brand strategy consulting Recruitment & design-led growth projects 📩 Let’s Connect: meena.kodati1987@gmail.com 🔗 Portfolio: www.behance.net/meenakodati

Stackforce AI infers this person is a multi-disciplinary design and marketing expert specializing in SaaS and MarTech industries.

Location: Hyderabad, Telangana, India

Experience: 12 yrs 2 mos

Skills

Ui/ux Design
User Experience Design
Graphic Design
Digital Marketing
Brand Strategy
Web Design

Career Highlights

Multi-disciplinary professional with 9+ years of experience.
Expert in blending creativity with business strategy.
Strong focus on team building and user-centered design.

Work Experience

CriticalRiver Inc.

UI/UX Designer (4 yrs 2 mos)

Messisoft

Graphic Design Consultant (3 mos)

Mindshare Digital, Inc.

Graphic Designer (2 yrs 5 mos)

Freelancer

Freelance Graphic & Web Designer (3 yrs 2 mos)

Addefy Advertising Services pvt. Ltd.

Graphic Designer (3 yrs 4 mos)

Divami Design Labs

UI Designer (1 yr)

Visual Labs

Creative Specialist (1 yr 7 mos)

Gameshastra

Web Designer (2 yrs 3 mos)

Education

Bachelor's degree at Sri Krishnadevaraya University

Meenakshi Kodati

UI Designer

Hyderabad, Telangana, India12 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Multi-disciplinary professional with 9+ years of experience.
Expert in blending creativity with business strategy.
Strong focus on team building and user-centered design.

Stackforce AI infers this person is a multi-disciplinary design and marketing expert specializing in SaaS and MarTech industries.

Contact

Skills

Core Skills

Ui/ux DesignUser Experience DesignGraphic DesignDigital MarketingBrand StrategyWeb Design

Other Skills

Ad CampaignsAdobe XDArtificial Intelligence (AI)Attention to DetailBrand IdentityCoachingConcept GenerationContent MarketingConversion OptimizationCreative DirectionCritical ThinkingDesign SystemsEmail Newsletter DesignEntrepreneurshipFigma

About

Experience

Criticalriver inc.

UI/UX Designer

Mar 2021 – May 2025 · 4 yrs 2 mos · India · Remote

1. At CriticalRiver, I was responsible for crafting intuitive and engaging digital experiences for enterprise-level platforms.
2. Designed responsive web and mobile interfaces using Figma and Adobe XD, focusing on user empathy and data-driven decision making.
3. Collaborated closely with product managers and developers to translate complex business goals into clean, functional UI workflows.
4. Conducted user research and usability testing to validate design decisions and improve accessibility.
5. Created and maintained design systems and component libraries that improved design consistency across multiple products.
6. Contributed to cross-functional initiatives, ensuring that every design delivered measurable business impact and user satisfaction.

UI/UX DesignFigmaAdobe XDUser ResearchUsability TestingDesign Systems+1

Messisoft

Graphic Design Consultant

Dec 2018 – Mar 2019 · 3 mos · Kakinada, Andhra Pradesh, India · Remote

Worked as a creative consultant to revamp the company’s visual identity and improve digital presence.
Redesigned collaterals, brochures, and marketing materials for refreshed brand appeal.
Developed UI mockups and web layouts, aligning design with brand voice and modern aesthetics.

Graphic DesignVisual IdentityUI Mockups

Mindshare digital, inc.

Graphic Designer

Oct 2018 – Mar 2021 · 2 yrs 5 mos · United States

Worked as part of a global creative team delivering brand and design solutions for multiple client accounts.
Designed marketing creatives, landing pages, and digital ads optimized for engagement and conversion.
Collaborated with marketing strategists to align visuals with campaign goals and brand voice.
Handled end-to-end projects spanning social media campaigns, ad storytelling, and digital branding.
Delivered visually appealing content under tight timelines while maintaining high quality and consistency.

Graphic DesignDigital MarketingLanding PagesSocial Media Campaigns

Freelancer

Freelance Graphic & Web Designer

Jan 2018 – Mar 2021 · 3 yrs 2 mos · India

As a self-driven freelancer, I collaborated with startups, small businesses, and agencies across industries.
Designed logos, brand identity kits, websites, and digital marketing materials for clients worldwide.
Managed entire project lifecycles — from briefing, concept creation, and revisions to final delivery.
Helped early-stage founders define their visual language and establish brand presence.
Ensured strong communication and repeat business through timely delivery and consistent quality.

Graphic DesignBrand IdentityWeb DesignBrand Strategy

Addefy advertising services pvt. ltd.

Graphic Designer

Nov 2017 – Mar 2021 · 3 yrs 4 mos · Hyderabad · Remote

Served as part of a creative team producing engaging ad campaigns and digital visuals for consumer brands.
Designed posters, social media creatives, and ad visuals aligned with brand guidelines.
Collaborated with copywriters and campaign managers to bring concepts to life visually.
Supported multiple clients simultaneously, delivering consistent creative quality and on-time execution.

Graphic DesignAd CampaignsVisual Communication

Divami design labs

UI Designer

Nov 2016 – Nov 2017 · 1 yr · Greater Hyderabad Area

Part of a UX team focused on building scalable design systems for enterprise SaaS and mobile applications.
Created wireframes, prototypes, and user flows for complex web platforms.
Worked closely with development teams to ensure design accuracy during implementation.
Participated in client workshops to identify user pain points and translate them into actionable design improvements.

UI DesignWireframingPrototypingUI/UX Design

Visual labs

Creative Specialist

Jun 2014 – Jan 2016 · 1 yr 7 mos · India · Remote

Designed promotional materials, corporate presentations, and visual campaigns for clients in education and corporate sectors.
Focused on creative direction, layout structure, and storytelling through visuals.

Creative DirectionVisual CampaignsGraphic Design

Gameshastra

Web Designer

Jan 2012 – Apr 2014 · 2 yrs 3 mos · Greater Hyderabad Area

Designed web interfaces, banners, and graphics for gaming-related platforms.
Collaborated with front-end developers to ensure smooth design-to-development handoff.
Focused on enhancing the user experience through engaging and responsive layouts.

Web DesignUser Experience