Feb 2025 – Jul 2025 · 5 mos · Chennai, Tamil Nadu, India

• Led the development of Zocket Co-Pilot, an Agentic Artificial Intelligence system leveraging Meta’s Ad Manager data to automate campaign analysis and optimization, achieving 20–45% higher ad performance and significant growth in active users.
• Designed and scaled an audience intelligence layer combining Meta’s API with proprietary optimization scores and retargeting models, resulting in an 38% spends uplift across 30+ enterprise accounts.
• Defined and executed an Agentic roadmap for agentic personalization, real-time budget optimization, and predictive LTV modeling to drive long-term differentiation and monetization.

Jan 2024 – Feb 2025 · 1 yr 1 mo

• Backed by Nvidia's AI inception program
• Incubated and launched ‘Afterlife,’ a post-death account aggregation platform, and ‘TaxView,’ a consultant marketplace, taking them from concept to scale and onboarding 5,000+ users and 400+ DAU.
• Defined the product strategy and platform roadmap, aligning user needs, market trends, and technical feasibility to deliver high-impact, scalable solutions for financial inclusion across Tier-1 and Tier-2 markets.
• Built ‘Afterlife Finance,’ a GenAI-powered insights engine that analyzed user financial data to surface personalized recommendations—enabling 73% of beta users to improve their financial health metrics.
• Orchestrated end-to-end GTM (go-to-market) strategy, including positioning, onboarding workflows, and partnerships, to accelerate adoption and ecosystem growth.
• Drove early platform adoption and monetization, generating $150K in pre-launch revenue and validating product-market fit for sustainable long-term growth.

Aug 2022 – Nov 2023 · 1 yr 3 mos · On-site

• Improved Qoruz search to ensure users find the right influencers, which massively improved the NPS from 4 to 9 and retention across power users by 20%, helping us acquire and activate 3.2x more users than before.
• Spearheaded and launched Creator’s trust score - this used insights from influencer’s profile and third party data to give brands a trust factor and was able to flag 62% creators with fake followers in the MVP phase with 93% accuracy to drive user’s trust while selecting influencers and increasing ROI for brands by 20%.
• Along the Product led growth line, launched a reverse trial system for Qoruz to demonstrate 35% higher conversion within 8 months and 10% more revenue.
• Built a cross functional and agile team of ~20 folks across sales, tech and marketing for the Product team and was Team ROI positive in 2 months.

Sep 2021 – Aug 2022 · 11 mos · Greater Bengaluru Area · On-site

• Streamlined product mentors CRM to manage 50+ mentors and 400+ students
• Analyzed user behavior and data, identifying key placement indicators; personalized cohort experiences, boosting user satisfaction by 25% and reducing onboarding time by 15%

May 2020 – Dec 2021 · 1 yr 7 mos · Greater Bengaluru Area · On-site

• Worked on building the Leap platform from 0-1 using tensorflow, pytorch and streamlit
• Collaborating with engineers and designers to streamline flows
• Conducted user/market and product research

May 2019 – Jun 2020 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site