Bala Panneerselvam

Co-Founder

Bengaluru, Karnataka, India16 yrs experience
AI ML PractitionerAI Enabled

Key Highlights

  • 17+ years in product and technology leadership.
  • Founded AI community with 1500+ operators.
  • Expert in AI transformation across multiple industries.
Stackforce AI infers this person is a SaaS and Fintech expert with a strong focus on AI-driven solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Start-up Leadership

Other Skills

Business AnalysisBusiness DevelopmentBusiness PlanningBusiness StrategyChannel PartnersConsultingCross-functional Team LeadershipData AnalysisE-commerceEntrepreneurshipFundraisingGo-to-market StrategyLarge Language Models (LLM)LeadershipLinux

About

Founder - Applied AI Club, Founder - ZORP. 17+ years in product and technology. I currently work as an independent AI transformation consultant. AI Consultancy: I take up specific AI projects in a few growth stage companies across Voice, Vision, Agentic AI across functions like Finance, CS, Manufacturing etc. Applied AI Club: This is a community of 1500+ operators and builders learning to work with AI - Appliedai.club ZORP: Previously, I co-founded ZORP, a SaaS platform for Supply chain and field operations where I managed the business and product. Extremely fulfilling role. I found my love for sales here. I started ZORP with the lessons from previous startups I've worked in - Bounce, PaySense, StayZilla where I was solving business problems with technology as a product leader. I spend time in studying technology, incentives, process and human behavior. I write occasionally. Some of my work here: Operations related: https://opsworld.substack.com/ AI and business: https://balapanneerselvam.substack.com

Experience

Xto10x

External AI Expert

Aug 2025Present · 8 mos

  • I work with the incredible team at xto10x as an external consultant for AI.

Applied ai club

Founding Member

Jan 2025Present · 1 yr 3 mos

  • Applied AI is our effort to bring AI education to operators. Most operators understand the need to upskill themselves with AI but do not know how to. We create a space for them to learn AI.
  • Applied AI is an invite only community for Operators.
  • Here's what we do:
  • Weekly learning sessions from experts
  • A newsletter (yes, we have one) to explain AI concepts in simple, relevant manner
  • A chat group where people can discuss new developments.
  • We do this free of cost. We want to make AI education accessible to willing operators.

Applied ai studio

Founder

Jan 2025Present · 1 yr 3 mos · Hybrid

  • More details at studio.appliedai.club
  • We specialize in bridging the gap between theoretical AI models and production-grade business applications. We choose specific business problems to work on. We use Gen-AI, ML models and custom neural networks to create solutions that are production ready, scalable, secure and minimize hallucinations.
  • Some noteworthy projects:
  • Series B Fintech: Optimized outbound voice AI agent, reducing cost from ₹24 to
  • ₹2.50 per call minute at 5L+ call volume (90% cost reduction)
  • Series A Hardware: Built AI triage system for WhatsApp support, reducing ops team
  • headcount by 70%
  • Series C Fintech: Implemented AI agents for customer support, cutting cost per ticket
  • from ₹23 to ₹13 (43% reduction)
  • Vision based Quality Check for a large manufacturer removing subjective human errors
  • People counting, tracking, heatmaps in a large retail set up using security cameras.
Artificial Intelligence (AI)

Zorp.one

Co-Founder

May 2021May 2025 · 4 yrs · Bengaluru, Karnataka, India

  • ZORP is an AI-first workflow automation platform for supply chain and field teams. Sold as a SaaS.
  • Operations in US and India.
  • Built industry-first AI solution for field inspections and workflow automation
  • Raised $600K seed from Good Capital, Better Capital, and Bharat Founders Fund
  • Acquired and scaled customers including Zomato, Zepto, Porter, and Urbanladder
  • Led all functions: Product, GTM, Revenue, Implementation, Support, Finance, Fundraising
  • Managed distributed team across US and India operations
  • The company shut down in 2025. We made some classic mistakes. Went too broad too early. That extended sales cycles and hurt retention. Should have focused on one vertical and expanded from strength.
FundraisingStart-up Leadership

Bounce

2 roles

Director of Product Management

Jan 2020Mar 2021 · 1 yr 2 mos

  • Bounce was the largest micro mobility company in India. The main operation (during my tenure) was a pickup-and-drop anywhere service using electric scooters. We did around 100K rides a day.
  • Set up and grew the technology team for Operations (0-1)
  • Headed a team of mission driven Product Managers to build the best in class operations platform that handled 250+ workflows dynamically.
  • The product developments helped bring the cost of operations from $0.33 per task to $0.05 on average.

Group Product Manager

Dec 2018Dec 2019 · 1 yr

Paysense

Senior Product Manager

Apr 2017Nov 2018 · 1 yr 7 mos · Mumbai Area, India

  • PaySense provides unsecured lending direct to Indian consumers including the New To Credit segment. With heavy focus on Product, Engineering, and Data, PaySense is re-writing the rules on how a user is served credit in India. PaySense exited to PayU India.
  • Setup India's first completely online lending platform where discovery to disbursal happen within 5 mins only via app
  • Managed the payments system integration with the NBFCs for payments and reconciliation
  • Responsible for hiring and managing Product Managers and Engineers in the team

Stayzilla

2 roles

Sr. Product manager

Apr 2016Feb 2017 · 10 mos · Bangalore

  • Managed the entire host platform including Host growth, acquisition, Engagement and booking processes
  • Increased the percentage of confirmed bookings from 32% to 76% via industry first offline suite of products
  • Product, Engineering, Design and Analytics management for the team

Product Manager

May 2015Mar 2016 · 10 mos · Bangalore

  • Handled Host Onboarding, Engagement, Growth. Built the entire product for Hosts on Stayzilla

Cisco systems

Quality Assurance Engineer

Aug 2011Apr 2014 · 2 yrs 8 mos · Bangalore

  • I was involved in quality assurance for 4G network nodes in mobile networks, specializing in MME.

Nokia siemens networks

Research and Development Engineer

Jul 2008Jul 2011 · 3 yrs · Bangalore

  • Involved in Quality assurance of products in 3G mobile technology industry. The main focus being on Radio Network Controller.

Education

Indian School of Business

Master's Degree — Post Graduation in Management

Government College of Technology, Coimbatore

BE — Electronics and Communication Engineering

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