Jul 2018 – Mar 2019 · 8 mos

• Empower consumers with financial tools to improve their financial wellness.
• Focus on building a world class personal finance experience using data. Apart from acting as a translator between analytics, product and engineering, I help leverage data intelligence in the following ways:
• Perform market research, analyse user studies and do an end to end data feasibility assessment to define product vision
• Mine nuggets of information by tying multiple data sources like product usage, market trends and transaction data together.
• Define and build our insights & peer benchmarking solutions.

Aug 2016 – Jun 2018 · 1 yr 10 mos

• Lead a team of high performance analysts.
• Extract insights to help influence business decisions.
• Identify ways to integrate data intelligence as part of the next generation of financial wellness and credit products built by Yodlee.
• Collaborate with sales & account management teams to increase customer engagement.
• Participate in customer conversations to understand and create custom solutions.
• Collaborate with the product teams with a focus on designing ways to integrate data science solutions in the suite of products offered by Yodlee.

Oct 2015 – Jul 2016 · 9 mos

• Hire and lead a team of analysts to design and deliver solutions that leverage the power of technology and data. In this role, I partner with various stakeholders to make analytics an integral part of the ecosystem and help build intelligent solutions that will form the core of the next generation of Yodlee's products.

Feb 2015 – Sep 2015 · 7 mos

• Set up analytics for HP Shopping Asia Pacific and Japan
• Work closely with Country Managers, WW metrics team, Product managers & External agencies to design/define, standardize, measure and track metrics for HP Shopping (Ecommerce websites).
• Drive web analytics reporting using Google Analytics and develop and evangelize tableau reporting in the region
• Create Retargeting and A/B testing strategies. Define and implement the roadmap along with the agencies/ merchandizers.

Oct 2012 – Jan 2015 · 2 yrs 3 mos

• Responsible for leading and executing projects in the eCommerce analytics space :
• Web Personalization
• Improve site experience for the consumer shoppers through targeted tests
• A/B & Multivariate tests for various page/site elements designed and implemented through rigorous QA/re-measurement
• Shopper re-marketing to increase conversion
• Behavioral Segmentation
• Built a robust segmentation framework for HP Shopping customers using Vertica and utilizing the extensive digital signature of a web visitor ( marketing programs, navigation pattern, product affinity)
• PCA and Clustering methodology tempered by business insights
• Product/Category analytics
• Discount optimization tool to aid in easy discount measurement
• Frequent analysis and insights to help strategic business decisions
• Cross sell/Up-sell deep dives to aid in increased revenue and attach rate
• Shipping strategy evaluation
• Step up tool to aid in easy up sell management and forecasting
• Online Store forecasting (Traffic and Order) through ARIMA, Regression
• combination of time-series models with marketing variable influences factored into complex predictive models

Jan 2011 – Sep 2012 · 1 yr 8 mos

• Part of HP Consumer Exchange's eCommerce analytics team located in India. Worked extensively in projects spanning the areas of :
• Demand generation efficiency
• User experience optimization - performed extensive Analytics UAT through a platform change
• Conversion influencers identification through deep dives
• Discount optimization
• Worked with the Enterprise Business team to map out the Customer Lifetime Value using techniques like Survival Analysis, Logistic Regression, Markov Chain Modelling and Segmentation

Jun 2009 – Jan 2011 · 1 yr 7 mos

• The role involved working with multiple financial products (across the banking, credit card and insurance domains) and evaluating their performance across different online marketing channels.
• Affiliate Campaign Optimization
• Prime Inactive Segmentation
• Analysis on geo-targeting for credit-card prospects
• Gauged the impact of television advertising on online media
• Paid Search Campaign Optimization

Jun 2008 – May 2009 · 11 mos

• Associate analyst with the digital marketing team. Worked on analytics for online acquisition for credit card customers. The role involved evaluating demand gen efficiency, conducting monthly deep dives for senior management and advanced modelling for improving acquisition efficiency.