Apr 2021 – Jul 2022 · 1 yr 3 mos

• I support the Business Identities platform group within Square's Payment Platform. Our responsibilities are to build a platform(APIs) to model, store and verify the Square seller's identities where the end goal is to activate them for Square payments.

Mar 2016 – Apr 2021 · 5 yrs 1 mo

• I lead team and projects for Linkedin advertisers facing platform - Campaign Manager.
• Led the effort to build LinkedIn first marketplace web app - Career Advice
• Led cross-org efforts for building a dynamic forms web pages for LinkedIn.

Oct 2014 – Mar 2016 · 1 yr 5 mos · San Jose

• I worked on following critical applications at Paypal - PayPal Wallet, PayPal On-boarding
• Currently, I am expanding Paypal Wallet for other countries like India, Singapore, Japan etc.
• Tech Stack:
• Node.js, backbone.js, rest web services, underscore.js, mocha

Feb 2014 – Aug 2014 · 6 mos · San Francisco Bay Area

• Build the team.
• Explore Product-market fit
• http://www.contextu.com/#/

Aug 2012 – Dec 2013 · 1 yr 4 mos

• Inmobi Studio – The product is a one-stop solution for marketers to build, run and measure mobile rich-media ad campaigns. It supports multiple mobile ad networks and provides easy to use, drag and drop interface for ad creation.
• Blink – This component provides performance improvement for ad serving. “Serve an ad before the user blinks.” Work involved-
• Suggesting design improvements in ad serving, size reduction of ad payload and intelligent caching of ad-files.
• JS-Core – This component controls the entire studio flow from ad creation to publishing. This acts as a middle layer between flex-based ad-maker, java based backend and multiple ad-networks. Work involved -
• Developing MRAID compliant javascript bridges for multiple ad-networks.
• Ensured that ads run flawlessly on Android and iOS devices.

May 2012 – Aug 2012 · 3 mos

• App Sense – The project was an advertisement recommendation and serving system, aimed to gauge user interest and serve most relevant ads for upcoming apps.
• Designed the serving engine/smart wizard for producing interactive ads based on feed provided by recommendation engine.
• Significant improvement in user experience due to reduced load times, better interactivity and improved CTRs for ads in general.

Aug 2011 – May 2012 · 9 mos

• Mouse tracking – The project is aimed at gathering finer grained user interaction data. This is then used to model user engagement with non-clickable page elements such as advertisements, direct displays, article paragraphs, comments, etc. Work involved
• Creating a framework to automatically instrument Yahoo pages with mouse-tracking javascript code.
• The instrumentation code buffers mouse-over and other interaction movements and beacon data back to server.
• Writing highly optimized code to prevent degrade of user experience either in terms of transmit, render or responsiveness times.
• Haystack – The project is a research prototype to experiment various user-profiling algorithms for Yahoo! Answers. The system allows user to create a question, tag it with relevant keywords & assign it to other users. Over time a user interest and expertise profile is created to suggest recommendations of assignees for a newly asked question, rating answers based on user reputation. Work involved
• Creating various modules of the system to allow users to ask question, assign a question etc.
• Creating a pluggable framework to allow easy replacement of the profiling algorithm for various experiments

Mar 2010 – Aug 2011 · 1 yr 5 mos

• Local Marketing Area - The project aggregates content for subdivisions of urban cities and collections of suburban and rural cities. This content is then used for location-based targeted advertizing.
• Designed and developed a module to automatically sanitize incoming feeds from content providers and add them to data warehouse.

Aug 2009 – Mar 2010 · 7 mos

• Producers Desktop – Yahoo!’s Web Content Publishing Tool. It is built upon an extensible UI framework that allows editors to easily enhance/customize the page functionality.
• Responsible for end-to-end testing of the system.
• Identified and designed various test cases to establish the correctness of the system.
• Automated the test suite using SelNG.

Jul 2008 – Aug 2009 · 1 yr 1 mo

• Inquisitor – Firefox Search add-on - This was the predecessor to yahoo direct search. Plug-in loads search results as the user types in the search query. Backend learning system models user profile and tailors search results. Provision to add additional search engines besides Yahoo!
• Designed and implemented the plug-in preference window.
• Added functionality for users to specify additional search engines besides Yahoo!
• Lightning – Firefox toolbar from Yahoo! - The toolbar improves the user browsing experience, provides a quick notification about mail and vitality alerts to the user. A user can also check the weather details of his location based on geo-detection from toolbar itself
• Designed & developed the client side infrastructure of the content notification area of the toolbar. This gives a quick preview of the recent events in the user’s social network.
• Improved the toolbar layout engine with a feature to automatically accommodate additional buttons as menu options without disturbing the existing layout.
• Improved the overall performance of the toolbar by implementing XUL caching to cache layout data.

Aug 2010 – Dec 2012 · 2 yrs 4 mos

• I started a service-based web and mobile development agency.
• Built a 5+ engineers team to work on client's projects.
• Worked with clients to understand their business needs, make a plan which meets their needs, convert it in PRD, work with the design and engineering team to build it and release it, meet with clients to understand customer issues and later fix them.