Dec 2022 – Aug 2025 · 2 yrs 8 mos · Bengaluru South, Karnataka, India · On-site

• I am committed to helping my mother, the visionary behind Krishnsakhi, bring her dream to life: that every home mandir deity is adorned with a sacred mala from Krishnsakhi, enriching the devotion and beauty of every spiritual space.
• At the heart of our journey is a deeper purpose—empowering women in need by creating opportunities for them to support their families with dignity. Through Krishnsakhi, we strive to ensure that no woman has to face the struggles my mother once did, offering them a path to stability and self-reliance.
• At Krishnsakhi, I lead product management, creative strategy, ads creation, performance marketing, pricing, photoshoots, website development, and vendor partnerships. Nothing is outsourced. Driving a 20x expansion in business operations. I have built a refined and seamless online storefront while meticulously overseeing every aspect of the business. My focus is on executing a thoughtful growth strategy that ensures long-term scalability and success.

May 2021 – Dec 2022 · 1 yr 7 mos

• Built Vedantu - Play and Learn
• Game Studio setup at the company
• Early Education AI and Live
• Product & Operations

Aug 2020 – May 2021 · 9 mos

• Creating a platform for a highly interactive live online gamified class experience for early education K-5
• Focus on improving learning experience and outcome for early education K-5 category
• Delivering features to make in-class experience engaging and fun with great learning outcomes
• Building new features for the in-class experience to enable researched pedagogy
• Responsible for gamification and gaming initiatives
• Focus on English reading apps and Maths game app

Jul 2020 – Aug 2020 · 1 mo · Toronto, Ontario, Canada · Remote

• Developed a F2P game for art lovers similar to Redecor game

Jan 2020 – Jul 2020 · 6 mos · Toronto, Ontario, Canada · On-site

Aug 2019 – Dec 2019 · 4 mos · Bengaluru Area, India

• Defined the Gamification vision for education platform to improve engagement, retention, reduce initial refund rate and habit creation in students.
• Built interactive feature in core platform used heavily in reading, phonics and coding courses
• Defined the strategy, planning and development needs for a new Early Education business category from idea/ market analysis phase to development and experiments.
• Worked with all departments across content creation, platform feature development, CS, Sales, SEO, Web and external partners

Nov 2018 – Jun 2019 · 7 mos · New Delhi Area, India

• Build the strategy to focus on new games product track in real money gaming segment
• Groom and Lead multiple game development teams for Rummy and new RMG products
• Create and own the Product Roadmap and the P&L for multiple games.
• Pitch new ideas, development strategy and budget for new RMG products
• Improve Product KPIs for acquisition, retention and engagement for games
• Improve player on-boarding experience, conversions, wagering and deposit amounts
• Plan features, surveys, focus groups and A/B tests for product features and product marketing
• Revamp to improve the performance of existing game products
• Understand player behaviour data of Indian real money rummy players

May 2018 – Oct 2018 · 5 mos · Bengaluru Area, India

• New Slot games development and operations for GSN mobile game app from India.

Oct 2016 – Apr 2018 · 1 yr 6 mos · Bengaluru Area, India

• New Slots Games and features development for GSN Casino Slot Games Studio for born Mobile and Facebook

Jun 2015 – Sep 2016 · 1 yr 3 mos · Hyderabad Area, India

• Set the vision for classic Tetris feature updates to increase revenue, engagement and improve ratings. Study the customer reviews, focus test results and user behaviour to plan the features for live services.

Dec 2013 – Jan 2015 · 1 yr 1 mo · Pune Area, India

• Responsible to set the vision, product strategy to achieve the market success for the games. Deliver a high quality game with the constraints of time and budget. Carve the game vision with the understanding of freemium, user behaviour, game design, product management and market trends for mobile games.
• Zombie Deathmatch - https://itunes.apple.com/app/id1038396392
• Drones Shadow Strike - https://itunes.apple.com/app/id824808682

Jul 2013 – Nov 2013 · 4 mos · Mumbai Area, India

• With the boom in e-commerce during the time, we decided to start a niche products marketplace. A marketplace which allows individuals and small business owners to sell their creations sitting at home in India. These creations could vary from products to services. Built a beautiful platform using Magento, integrated with strong backend and payment gateways. Due to lack of funds couldn’t advertise to reach the masses and stopped after 6 months. Sellers could upload their products, track and manage orders from the backend. Responsive UI supporting all screen sizes front-end, features for us to manage the buyers, sellers, orders, payments including product features/promotions.

Sep 2011 – Jul 2013 · 1 yr 10 mos · Hyderabad Area, India

• Responsible for designing and planning the features for updates after looking at user data to improve revenue and ratings. Designed and converted 3 premium titles in freemium. Worked on multiple live services & conversion for iOS, Android, WP7, Blackberry and J2ME platforms. Also managed the deliveries and setting the direction for the art team. Didn't work on titles from scratch but worked on features during live services along with conversion for the titles.

Oct 2010 – Sep 2011 · 11 mos · Mumbai Area, India

• With the Appstore boom, a new apps team was set up at Hungama. Deliver apps with innovative features, high quality and world class experience. Use the IP available along with our strong connections with brands and Bollywood. Keep the competition, innovation and user needs in mind for each IP to create a good experience and best leverage the potential of each. Had to deliver ideas along with UI, UX, feature list, KPI, art direction, also manage the development internally and externally.

Jul 2009 – Sep 2011 · 2 yrs 2 mos · Mumbai

• Built an international marketplace for publishers and developers. To buy or sell games, apps licenses and source code for multiple platforms. Informative front-end with a light backend to manage the listings from developers and inquiries from publishers. Gamecot was first of its kind for mobile games and now multiple clones are released. Made good profits, was in the news for a while. Stopped it before joining EA. Attracted the best from the industry with a total user base of 400 professionals.

Jul 2008 – Jan 2010 · 1 yr 6 mos · Mumbai

• Won multiple awards and a patent in two years for my ideas, games and apps in international competitions organised by Samsung, Nokia Ngage, Nokia Singtel, Symbian, Nasscom and Mobile Content Korea. Developed & published 5 titles. Spent most of the time working on patentable and innovative ideas for mobile platform. Very proud of my time spent here had to stop due to the early challenges during the rise of iOS and Appstore period. Founded in 2008.

Jul 2006 – Jun 2008 · 1 yr 11 mos

• Won an award for my first mobile online multiplayer game which inspired me to focus more on mobile ideas. Place where my digital education started. Got an opportunity to work on projects for digital marketing, events, promotions, mobile, games and apps. Also acted in viral videos for Cornetto.

May 2006 – Jun 2006 · 1 mo · Mumbai Area, India

• Worked as a freelance Art director, designed and built MTV Super Select set.

Mar 2005 – Apr 2006 · 1 yr 1 mo

• Asst. Art director for films Don & Barsaat.

Mar 2004 – Mar 2005 · 1 yr

• Users could upload self created content like films, stories, poetry, painting just anything. After closing the portal, added some indie films on the Bigshort Blog.
• http://showatbigshort.blogspot.in/