Apr 2024 – Nov 2024 · 7 mos · Remote

• Narayana Health (India) - Contract - Led content design for patient journeys across
• onboarding, insurance, checkups, communication, and UX content for the NH Care mobile app
• and Narayana Health insurance products - Aditi and Arya.
• Microsoft (India) - Contract - Improved user experience and content clarity for the
• Team Admin Centre and SharePoint Admin Centre in collaboration with product and design
• teams to streamline workflows, surface critical actions, and simplify technical language.
• Property Finder (UAE) - Project - Revamped user-facing communication by
• designing email and message templates, and establishing content guidelines to ensure clarity,
• consistency, and brand alignment across all touch-points.

Feb 2023 – Apr 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

May 2022 – Feb 2023 · 9 mos

Oct 2021 – May 2022 · 7 mos · India

Mar 2020 – Oct 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India

• First as the sole UX writer—and later with a team of two UX writers I was responsible for the UX voice that reaches over 50 million Indians
• Managed a team of 12 localization experts and worked closely with product managers, designers, operation team, and developers to create interesting user experiences and improve the conversion funnel.
• Writing and managing UX copies and localization for our five portfolio apps - Khatabook, MyStore, Cashbook, Pagarkhata, and Biz Analyst.
• Achievements:
• Defined the design handover process and streamlined content pipeline.
• Designed and implemented A/B experiments and improved first customer addition
• Optimised transactional SMSes and saved significantly on the total cost.

Nov 2019 – Mar 2020 · 4 mos · Remote

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Nov 2017 – Nov 2019 · 2 yrs · Bengaluru Area, India

Jan 2016 – Nov 2019 · 3 yrs 10 mos · Bengaluru Area, India

• Overseeing the day-to-day operations, sales and marketing activities
• Content Creation & Strategy: Email (Transactional & Promotional), Push Notifications
• Complete ownership of Mypoolin blog and weekly newsletters- content creation, review, cross-promotion
• Tried themed campaigns to share updates and created a sense of relatability among users.
• Social media marketing strategy for brand awareness, knowledge sharing and handling customer queries
• Behavioural Segmentation Campaigns via Google Analytics & Clevertap
• Google Play Store Optimization
• SEM - Google AdWords: Keyword Optimization
• Discussion Forums - Initiate & respond to queries on social media and forums like Quora, Reddit
• Offline Marketing: 15+ events across Delhi University, IITs, co-working spaces and tech business parks
• Drip Campaign- For segmented lead nurturing, following user journeys and scoring workflows.
• Outreach campaigns with merchants relevant to our core use cases

Jan 2015 – Jan 2017 · 2 yrs · Remote

• Handling all things Marketing and Sales
• Defined the operational flow to ensure smooth working and maintain product quality.
• 25% of teams are using our Impact Attenuator in India.

Jan 2015 – Jan 2016 · 1 yr · Remote

• Responsible for on and offline marketing and sales activities.
• Planned and executed ground activities for user acquisition.
• Lead a team of 5 for BTL activities and onboarding of vendors.
• Created a network of 15 vendors, 20 Delivery persons and 1500 paying users.

Jan 2013 – Jan 2014 · 1 yr

• A national level student competition in which teams from various colleges participates to design and develop a small Formula style race car.
• Acted as Team Manager, handled Marketing, Sponsorship & Financials for the project
• Designed and fabricated steering system
• Led the design, fabrication and testing of Impact Attenuator (stepping stone for Formula Connexion)