Sep 2023 – Aug 2024 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Consulting role as Design & Research expert is to support UPI-GRM initiative under the Consumer protection program in financial services for Dvara Research

Dec 2019 – Apr 2023 · 3 yrs 4 mos · Bengaluru Area, India

• I lead the User and UX research team at Meesho with one of the largest research team of 12 nos. We cover both product/ business and UX research, generative and evaluative research methods, covering B2C (consumer) and B2B (supplier) segments. We not just deliver actionable insights but also shape product/ UX strategy, product/ UX solutions, decision making & product frameworks through depth-focused research. The research practice here has been built on depth focused, adaptive research & method experimentation. We have covered over 150 projects, 14 - 18 product charters, 5 verticals covering over 2400 user interviews with impact on metrics across product and business charters at meesho.

Apr 2016 – Mar 2019 · 2 yrs 11 mos · Sydney, Australia

• The Australia India Youth Dialogue (AIYD) is the pre-eminent track-two young leaders’ dialogue between Australia and India. Held in India and Australia in alternate years, the AIYD hosts 15 of the best and brightest young minds from each country at an annual conference.
• The AIYD enables a rich exchange of ideas between emerging leaders to think creatively about how the Australia-India relationship may be strengthened through their own work and efforts.
• The AIYD is governed by a constitution and is managed by the Steering Committee,
• supported where appropriate by a Board of Advisors. Currently the Steering Committee comprises eight people, including five alumni from previous AIYD conferences. All members of the Steering Committee who work closely with relevant sub-committees formed over time to bring the activities of the AIYD to fruition. It is compulsory that members of the Steering Committee are citizens of either Australia or India.

Jan 2014 – Jan 2020 · 6 yrs · Bangalore

• Collaborative Community is a consulting firm that focuses on capacity building through user research, strategic consulting, brand building, design and digital for social sector and cultural sector .
• Collaborative Community offers its consulting services for two distinct sectors -
• Social Sector / Non-profit: Designing Impact
• Social sector includes organizations that are non-profits, enterprises, cooperatives, CSR, foundations and government that are working towards positive impact.
• Cultural Sector:
• Across disciplines of design, creative industry, arts and culture have brought the focus to building capacities and opportunities for cultural sector in India through research, design thinking and strategy consulting.

Feb 2012 – Jan 2014 · 1 yr 11 mos · Bangalore

• Consultant for Wipro in Employer Branding, communications and Corporate Social Responsibility.
• Worked under Employer branding team across employee engagement projects.
• Led the largest branding exercise for HR team across BU in Wipro. Including the standardization of brand elements, design and communication. Additionally the brand governance and management among HR teams for each BU.
• Managed branding, communication and design led projects for Wipro CSR, sustainability initiatives such as earthian & GRI sustainability reporting.

Oct 2010 – Jan 2020 · 9 yrs 3 mos · Bangalore

• Sulochana Development Trust supports "creative arts and design" for Social impact. Our vision is to integrate ‘creative economy’ in our development to create a sustainable future for India based on four parameters: social relevance, holistic economic development, sustainable ecology, cultural preservation and contextualization.
• The Trust will strive to make an impact by initiating and supporting projects that are value driven, definitive goals, innovative solutions and realistic change/impact.

Apr 2010 – Oct 2016 · 6 yrs 6 mos · London, United Kingdom

• Sandbox network is a global community of exceptional young people who make ideas happen. The vision is to build a valuable trusted community of young achievers worldwide and leverage this dynamic capacity for a real impact.The community is unique with more than 600 carefully selected members from 47 countries with 18 hubs around the world. It thrives on diverse leaders across sectors, trusted members who are screened and interviewed, professionally managed community and services, active members who contribute or else removed from the community.

Jan 2010 – Jan 2012 · 2 yrs · Bengaluru Area, India

• Collaborative Community is a design & brand consulting firm that focuses on strategic consulting in the area of research, brand building, design, UI/ UX design and digital.
• From 2010 to 2014, the firm focused exclusively on social sector/ nonprofit organisations with research, design and brand services.

Feb 2008 – Jan 2010 · 1 yr 11 mos · Bengaluru Area, India

• Led and managed projects in the following areas:
• Branding, Brand strategy & Brand experience
• Design strategy and project management
• Retail strategy & Retail experience design
• Communication strategy, Communication execution

Jun 2006 – Dec 2007 · 1 yr 6 mos · Bengaluru Area, India

• Started as Jr. Designer in Communication design team to designer to Design leader in position.
• Key roles in project management, branding, retail design, communication and product strategy for clients such as Future Group brands, Pantaloons, Madhura Garments, Arvind brands, Royal Orchid Hotels.
• Executed design projects totaling 100,000 sq. ft retail space in apparel, FMCG, Brand concept and department stores.
• Project leader for branding, communication and retail design for ISKCON Bangalore, Allen Solly Youth. Hero by Wrangler jeans, lifestyle brands under Future Group.
• Led and managed projects in the following areas:
• Branding, Brand strategy & Brand experience
• Retail strategy & Retail experience design
• Communication strategy, Communication execution
• Design strategy and project management

Jun 2005 – May 2006 · 11 mos · Bengaluru Area, India

• One of the first youth brand in Bangalore that scaled across India, under Gokuldas Images Company (an apparel export company). Weekender has apparel products for young men, women & kids.