Nov 2021 – Jan 2024 · 2 yrs 2 mos · Mumbai, Maharashtra, India

• Leading the B2B SAAS development for Card Management System (CMS) and Transaction Processing (Credit & Debit) at a platform level for front-end experiences designed for bank support executives and onboarding partners. Defining the requirement scope, product vision and boundaries as well as owning the roadmap for the cluster’s experience centre leading to a streamlined product development. Responsible for prioritising features bases user needs, tech capabilities and client requirements. Orchestrating delivery by taking inputs from multiple stakeholders across business, UX, backend and frontend engineering teams.

Apr 2018 – Oct 2021 · 3 yrs 6 mos · Mumbai Area, India

• Collaborate with the client’s product & business teams to optimise digital offerings
• Frequently conduct primary and secondary user research
• Lead new business acquisitions through creative pitches
• Supervise art and tech teams, partner analytics and SEO teams regularly to create performance-driven assets
• Product management lead for 3 major websites simultaneously
• Proactively initiated multiple work-flow processes such as UX Competition Audit, Digital
• Competition Scan, Content Strategy Guide
• Manually mined and analyzed data for 6 brands on 5 social media platforms, identifying industry trends and charting a way forward
• Set up internal processes, ensuring harmony among teams and smooth delivery
• Spearhead planning of product marketing automation for upselling & better lead capture
• Mentor a team of writers familiarizing them of the product-building process
• Worked extensively on website, apps, chatbots, interactive projects and marketing
• campaigns
• Experience working in agile-scrum and waterfall processes

Jul 2016 – Apr 2018 · 1 yr 9 mos · Mumbai Area, India

• Primary role:
• Leading new business development/acquisition via creative pitches.
• Supervising the building and rebuilding client digital experiences - websites or mobile apps
• Conducting user research and setting the content architecture and experience for digital products

Jun 2013 – Jul 2016 · 3 yrs 1 mo · Mumbai Area, India

• Primary role:
• Led and mentored a team of 3 writers and 6 designers.
• Supervising digital requirements for 10+ brands on the floor.
• Led new business pitches on the creative front.
• Worked on projects spanning digital products, branding, media and social media campaigns.
• Key Projects
• Jaguar and Land Rover iPad App
• I set the user flow and crafted content for this iPad app, focussed on maximizing lead capture, launched at the Delhi Auto Show.
• Nerolac Healthy Homes DVD
• I was responsible for crafting the content and the user journey for this interactive DVD, including the logic for a test that determined the user’s favourite colour.
• Indian Paints Association website
• I was in charge of setting the information architecture, enhancing the user experience and managing the content for this website.

May 2012 – Mar 2013 · 10 mos · Bengaluru Area, India

• Primary role:
• Timely delivery of shots and sequences for a variety of animation projects.
• Secondary role:
• To mentor juniors and bring them up to speed with the projects running on floor.
• Key Projects:
• Sheriff Callie’s Wild West: An animated series produced by Disney for children in North America.
• Marvel Avengers 3D Ride: Simulated shots ‘The Avengers Experience’ for a theme-park ride in
• Australia.

May 2011 – May 2012 · 1 yr · Mumbai Area, India

• Primary Role:
• To deliver shots, with fewer iterations, to ensure faster project delivery.
• Secondary Role:
• Lead a team of 8 animators to deliver projects adhering to tight deadlines.
• Mentor junior animators to hone their skills.
• Key projects:
• Rush (Asobo-Pixar): An exciting X-Box game which features all the leading characters from the Pixar Films catalogue.
• Martha and Friends: Web-episodes based on the character of Martha Stewart for children in the US.
• Videocon: TV commercial with SRK highlighting the functionality of Videocon washing machines.
• Maya The Bee: A french TV series featuring a bee teaching social values that children should learn

Oct 2008 – Apr 2010 · 1 yr 6 mos · Mumbai Area, India

• Key projects worked on included animation feature films such as Panga Gang, Bal Hanuman and Bal Ganesh 2.