Apr 2019 – Dec 2022 · 3 yrs 8 mos · Hyderabad, Telangana, India

• ONELAB | PRODUCT EXPERIENCE & PARTNER COLLABORATIONS
• Entrusted with driving product experience and fostering strategic partnerships.
• Led design efforts for globally shipped features, including Spotify Always On Display and Shelf, resulting in 48 million monthly users accessing the Spotify card from the Shelf feature.
• Provided design direction and sign-off for high-impact collaborations with industry giants like Spotify, Zomato, Swiggy, and Grab, elevating the user experience on OnePlus OS.
• Owned and oversaw the India Design Innovation lab, responsible for shaping the future of OnePlus products on a global scale.
• OXYGENOS | ONEPLUS 6 - 10 SERIES | OXYGENOS 10.5 TO OS13
• Pivotal role in shaping the design landscape of OnePlus OS across various product generations.
• Transitioned full ownership of design for all India-specific apps from HQ, streamlining the user experience.
• Directed a talented team responsible for defining the user experience for 21 global products, ensuring a consistent and user-centric design language.
• Cross-functional teams in multiple locations, including Shenzhen, Taipei, New York, and the UK, to introduce innovative design patterns.
• ONEPLUS NORD | EXPERIENCE
• As the design leader for OnePlus' NORD division, I was entrusted with creating a seamless user experience and a visually appealing operating system for a new product line.
• 100% ownership of user experience and OS design for the new product line, achieving exceptional results.
• Translated the business and company's vision into a user-friendly, visually engaging brand experience.
• Served as a crucial link between technology and all other teams involved in OS design, ensuring alignment and synergy.
• Played a vital role in the successful launch of a brand-new product line, accumulating over 4.4 million users and establishing OnePlus' presence in this market segment.
• 🏆 3 X DESIGN AWARDS 🏆
• IF Design Award | A Design Award | Good Design Award

Feb 2016 – Apr 2019 · 3 yrs 2 mos · Hyderābād Area, India

• Lead and contribute to the overall direction of all products and business.
• Define and design requirements and deliverables part of the ongoing roadmap.
• Impart best practices in interface development to support user behaviour.
• VERIZON | VIRTUAL NETWORK SERVICES
• Conducted extensive design workshops with directors and product owners to precisely define goals and direction.
• Analysed existing networking process and systems that needed to be optimised.
• Responsible for creating low to high fidelity prototypes and wireframes to present and communicate proposed solutions.
• Rapid prototype iterations to capture feedback and future proof design scalability.
• Designed an end to end product UI while aligning with Verizon’s internal style guide.
• Delivered design systems that needed to be adhered to in all future deployments.
• Provided continuous design support towards UI development.
• SQUARE PANDA | IOT PLAYSET + GAME SDK
• Responsible for designing iPad interfaces for the the Square Panda SDK.
• Designed wireframes and high fidelity mockups to present ideas to internal stakeholders.
• Designed content management system and web portals for parent and student logins.
• Asset management and icon designs for Square Panda’s Lexicon system for kids under 10.
• Created a Multi Sensory Phonics learning system through an intuitive and responsive experience between the games developed on SDK and the companion IOT playset.

Feb 2015 – Jan 2016 · 11 mos · Hyderābād Area, India

• Identified needs and defined scope and direction of the product idea.
• Responsible for end to end Interaction design for product solution on responsive web, iOS and Android platforms.
• Designed and implemented a seamless and delightful experience for users on the platform with huge transactional footprint.
• Continuously identified and optimised customer experiences through usability checkpoints across all product touch-points.

May 2014 – Feb 2015 · 9 mos · Hyderabad, Andhra Pradesh

• Create and deliver delightful, intelligent and effective design solutions to organisations.
• DIEBOLD | ATM INTERFACE - CAMPAIGN OFFICE
• Responsible for UI and experience design of “Campaign Office” at Diebold’s R&D department.
• Interaction designs for Diebold’s new age ATM interfaces.
• Optimised user engagement through UI design, while adhering to ATM interface guidelines.
• Designed mock web portals for internal research and development.
• Performed Usability testing with high fidelity design mockups on newly developed ATM’s targeting millennials.
• Diebold Software Services Pvt Ltd caters to the software requirements of Diebold's Self Service Terminal (popularly known as ATMs) business line.
• Campaign Office’s unique feature is to identify individual users to deliver targeted communications and the delivery of customized data via multiple graphical screens.

Jun 2012 – Sep 2013 · 1 yr 3 mos · Hyderabad Area, India

• Designed UI for multiple mobile platforms.
• Developed highly detailed wireframes from client requirements.
• Prototyped and iterated UI designs based on user feedback.
• Worked with a variety of service projects with leading brands including IPL teams such as Chennai Super Kings and Celebrity Cricket League.
• Created and managed style guides for development teams to follow.

Feb 2011 – Apr 2012 · 1 yr 2 mos · Edinburgh, United Kingdom and Hyderabad,India

• Usability consulting for websites and products.
• Provided optimisation tips to improve user experience of websites.
• Identified personas and user groups.
• Designed wireframes and interactive prototypes for newly developed product ideas.