Jul 2023 – Present · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Launched and led S3 Creatives, serving a diverse portfolio of startups and MNCs, including SEAMEX, a unit of Aditya Birla Group, driving their brand transformation initiatives.
• Orchestrated comprehensive brand and creative strategies, leading to a marked increase in digital engagement and brand visibility for clients such as Fello, Upside, Alive, Betterhalf, LifeGuru, Frnd, Tash hair & Silver poetry.
• Spearheaded the development and production of high-quality video content and digital designs, enhancing storytelling and content marketing efforts across platforms.
• Cultivated a culture of innovation, adopting cutting-edge tools like Adobe Suites and ChatGPT to elevate creative outputs

Feb 2023 – Jul 2023 · 5 mos

Dec 2021 – Jul 2023 · 1 yr 7 mos

• Spearheaded comprehensive marketing campaigns across print, digital, social media, and video content as Creative and Brand Director, significantly elevating Teachmint's presence in the EdTech sector through innovative storytelling and brand messaging.
• Exercised strong leadership over the creative team, ensuring exceptional quality and creativity in outputs, while enhancing productivity through the implementation of efficient workflow processes.
• Conducted in-depth visits to various schools to gather insights into consumer behavior, which informed the development and execution of strategic campaigns tailored to meet the company's unique needs and objectives.
• Utilized in-house video production capabilities to produce engaging, high-quality educational content, adapting to the evolving trends in the EdTech industry and supporting broader marketing initiatives.
• Leveraged insights obtained from school visits to refine the app and communications strategy, achieving a notable increase in audience engagement, improved brand visibility, and higher student success rates through more resonant and user-centered content.

Sep 2019 – Dec 2021 · 2 yrs 3 mos · Bengaluru Area, India

• Led Licious' flagship brand campaign, elevating brand awareness and sales with strategic marketing and creative execution.
• Developed a distinctive visual design and brand identity for Licious, enhancing its market presence and differentiation.
• Directed impactful video marketing campaigns and film production, aligning with Licious’ vision and goals to boost customer engagement.
• Collaborated with cross-functional teams on digital asset creation, focusing on customer acquisition and retention, supported by data-driven analytics and innovative marketing strategies.
• Demonstrated leadership and project management prowess, ensuring high-quality, timely project delivery despite pandemic challenges.

Aug 2017 – Aug 2019 · 2 yrs · Gurgaon, India

• Led UI/UX projects for high-profile clients like Panasonic and Vistara, improving user engagement by up to 30% through intuitive design and user experience enhancements.
• Drove digital campaign strategies for brands such as Fortis and Roohafza, leading to notable increases in online visibility and engagement.
• Directed and produced Vistara's brand films, which were pivotal in enriching the brand's narrative and deepening customer connection with the brand.

Aug 2017 – Aug 2019 · 2 yrs · Gurgaon, Haryana, India

• Transformed Bushfire Marketing from a startup to a thriving agency with a revenue of 2 crores, securing key accounts like National Geographic and Fox Life.
• Launched a 360 Campaign for National Geographic’s 130 years celebration in India, which was acclaimed for its innovative approach to storytelling and audience engagement.
• Spearheaded the rebranding of Cavanders cigarettes, introducing a modern identity that appealed to a younger demographic and revitalized the brand.

Jul 2016 – Aug 2017 · 1 yr 1 mo

• Developed and executed the UI/UX design for Hirebuddy and Nearmark, enhancing user experience and accessibility, particularly for the visually impaired, through thoughtful design and research.
• Collaborated closely with marketing and development teams to deliver projects that balanced aesthetic appeal with functional design, leading to improved user satisfaction and engagement.

Dec 2014 – Aug 2017 · 2 yrs 8 mos

• Led the art team in executing a comprehensive digital campaign for British Airways, integrating photo shoots and TVC production, and coordinating with social teams for an extensive social media plan.
• Directed the team for Nestlé's "100 and Running" campaign, covering three marathons with full digital execution, photo shoots, and TVC production, alongside developing a robust social media strategy.
• Secured and managed key accounts such as Nestlé, Lava Mobiles, and Philips Digital, driving social media campaigns and enhancing brand visibility across digital platforms.
• Designed UI and UX for microsites for Lycra, Glenfiddich, and Jungle Formula, showcasing versatility and innovation in digital design.

Mar 2013 – Nov 2014 · 1 yr 8 mos · Bengaluru Area, India

• Led high-impact campaigns for Britannia Gooday, Nalli, and Aashirawad, enhancing brand presence through targeted photo shoots, TVCs, and innovative microsites.
• Fostered direct client engagement, streamlining communication and integrating feedback into creative strategies.
• Managed project timelines and resources efficiently, ensuring the art team's productivity and the success of deliverables.

Jun 2012 – Feb 2013 · 8 mos · bangalore, india

• ♣ Worked closely with Ogilvy hubs in Shanghai, London, Spain and delivered various retail shopper marketing design projects for SC Johnson.

Aug 2010 – May 2012 · 1 yr 9 mos

• Worked on various campaigns
• ♣ Handled photo shoots, and TVCs
• ♣ Communicated directly with clients, with ideation and queries.

Jan 2010 – Aug 2010 · 7 mos

• Launched Uninor second phase campaign in chennai
• Only art director handled all print campaigns for uninor
• ♣ Handled photo shoots, and TVCs
• ♣ Communicated directly with clients, with ideation and queries.

Jun 2007 – Dec 2009 · 2 yrs 6 mos · chennai