Brendan Falk

Founder

San Francisco, California, United States11 yrs 9 mos experience
Highly Stable

Key Highlights

  • Founded and led multiple successful startups.
  • Expert in Generative AI and product management.
  • Strong background in fundraising and strategic partnerships.
Stackforce AI infers this person is a SaaS and Consulting expert with a strong entrepreneurial background.

Contact

Skills

Other Skills

Business StrategyCustomer ServiceEntrepreneurshipEvent ManagementFundraisingLeadershipManagementMicrosoft OfficeProject ManagementPublic SpeakingResearchSEOSocial MediaStrategic PlanningStrategy

About

Founder / CEO of Hercules (hercules.app). Hercules makes it easy to build stunning apps and websites by chatting with AI. Previously: - Founder/CEO @ Fig (https://fig.io). Acquired by Amazon Web Services (AWS) in August 2023. Backed by YC, General Catalyst, and angels like CEO of DataDog, CPO of Adobe, CPO of Stripe, CTO of GitHub. - Harvard College ('20) - Australia

Experience

Hercules

Founder / CEO

Mar 2025Present · 1 yr · San Francisco Bay Area

  • Hercules makes it easy to build stunning apps and websites by chatting with AI. We have 150k+ users, millions of revenue, and are just getting started. Come join us

Amazon web services (aws)

2 roles

Global lead, GenAI, Private Equity

Aug 2024Feb 2025 · 6 mos

  • I led Generative AI transformation advisory for over 150 private equity firms and 10,000+ private equity-backed AWS customers. I helped customers leverage GenAI to significantly improve EBITDA and create measurable enterprise value. As the global leader, I worked with customers across all industries, geographies, and sizes.

Principal Product Manager - Technical (Fig/Amazon Q Developer)

Aug 2023Aug 2024 · 1 yr

  • Fig was acquired by Amazon in August 2023 and became Amazon's AI coding assistant, Amazon Q Developer (fig.io/blog/post/fig-joins-aws)
  • I led product for Amazon Q Developer leading a team of 10 product managers, and managing a product roadmap for 150+ engineers, 20 applied scientists, and 10 designers. I also led product for AWS Cloudshell, Amazon CodeGuru, and AWS Cloud9.

Fig

Co-founder & CEO (acquired by Amazon)

Mar 2020Aug 2023 · 3 yrs 5 mos · San Francisco Bay Area

  • Fig was an AI developer tool that was acquired by Amazon in August 2023 and became a core part of Amazon's AI Coding Assistant, Amazon Q Developer. We were backed by Y Combinator, General Catalyst, and founders/c-suite from DataDog, Adobe, Stripe, GitHub, Docker, and Brex. We grew to 200k+ users, 22k GitHub stars, 13k Discord members and 400 open source contributors

Brex

Business Development

May 2019Aug 2019 · 3 mos · San Francisco Bay Area

  • I was Brex's first intern
  • Closed 50+ partnerships with accelerators, VCs, and ecommerce software vendors that brought in 250+ new customers
  • Represented Brex at 10+ conferences
  • Assisted the CFO, Head of Business Development, and Head of Partnerships in special projects including: bank partnership negotiations, data analysis, and expansion/scaling research.

The blackstone group

Summer Analyst

May 2018Aug 2018 · 3 mos · NYC

  • Underwrote long/short equity hedge fund managers by comparing attribution and exposure data
  • Analysed public equities, managers, and co-investment opportunities using Bloomberg Terminal and excel models

Office of barnaby joyce, deputy prime minister of australia

Policy Adviser

Jul 2017Aug 2017 · 1 mo · Canberra, Australian Capital Territory, Australia

  • Advised on Agriculture (portfolio) policy and other non-portfolio, Cabinet matters for the Deputy Prime Minister of Australia
  • Designed economic models and conducted research for Australian clean and renewable energy policies
  • Researched Australian domestic and international security issues

Gopay

Founder & CEO

Jun 2017Jun 2018 · 1 yr · Greater Boston

  • GoPay made it easier and cheaper for international students in the US to pay tuition. We partnered with a wholesale foreign exchange broker to charge a 0.25% fee on all transactions. This is substantially lower than the 2-3% startups charge and the 5-7% banks charge.
  • GoPay raised a small amount of money from Dorm Room Fund and directly or indirectly helped 100+ students pay their tuition
  • I ultimately shut the business down to pursue a new idea.

Gresham partners

Investment Banking Summer Analyst

Jun 2017Jul 2017 · 1 mo · Greater Sydney Area

  • Advised on potential multi-billion-dollar acquisition through diverse valuation methodologies and competitive bid premia.
  • Conducted strategic reviews and valuations of public/private firms using the Bloomberg Terminal and self-built models.
  • Provided debt financing advisory for public/private firms through club deals, syndicated loans and bonds and supported a $1bn+ government privatization tender bid.

The harvard lampoon

Treasurer

Jan 2017Apr 2020 · 3 yrs 3 mos · Greater Boston

  • Closed over $120,000 in advertising space and partnerships for 150-year-old Harvard based comedy magazine (all as a Freshman)
  • Organised major events with celebrities such as Sacha Baron Cohen, Alex Trebek,
  • Published magazine issue entirely generated by AI (ai.harvardlampoon.com)

Harvard college consulting group

Business Analyst

Sep 2016Sep 2018 · 2 yrs · Greater Boston

  • Worked on two separate case teams for a full-service management consulting firm staffed exclusively by Harvard students
  • Investigated growth and marketing strategies for Fortune 500 subsidiary in off-price luxury retail sector
  • Conducted qualitative/quantitative surveys to uncover local and regional expansion strategies for locally profitable restaurant
  • Presented weekly deliverables, and midpoint and final presentations to firm executives
  • Undertook training by BCG and McKinsey consultants

Crimson consulting

Head of Australian Consulting, Head of HSC

Dec 2015Dec 2016 · 1 yr · Greater Sydney Area

  • Helped startup international educational consultancy (worth $160MM) expand into Australian market
  • Oversaw 50+ HSC tutors, merged from State Rankers, and Australian University consultants for international students
  • Sold over $100,000 worth of consulting services to students around the world
  • Pitched Crimson at international seminars/expos
  • Founded AusCase, Australia’s first nationwide youth business case management competition
  • Still continue to help with sales and recruiting

State rankers

Founder & CEO (Acquired by Crimson Education)

Dec 2015Apr 2016 · 4 mos · Greater Sydney Area

  • State Rankers helped students maximise their ATARs through HSC tuition. State Rankers matched students with the past HSC students who have come in at least the top 20 in the state in a specific subject. State Rankers had a holistic focus, helping students with syllabus knowledge, exam technique, and more.
  • State Rankers was acquired by Crimson Education in April 2016.
  • http://staterankers.com.au

Canberra grammar school

School Captain

Sep 2014Sep 2015 · 1 yr · Canberra, Australian Capital Territory, Australia

Atomic 212 group

Software Engineer

Sep 2013Mar 2014 · 6 mos

  • Developed automatic Google Adwords and Google Analytics data to reporting for company executives.
  • Worked on SEO projects for companies such as Nike and interflora Australia.

Education

Harvard University

A.B. — Economics

Jan 2016Jan 2020

Y Combinator

Jun 2020Aug 2020

Canberra Grammar School

Jan 2011Jan 2015

Sydney Grammar School

Jan 2010Jan 2010

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