Oct 2016 – Apr 2022 · 5 yrs 6 mos · Bangalore

• First designer and part of the early start-up team. Primary design contributor to scale udaan to become the fastest-growing Unicorn in India
• Built end to end user journey for unorganized small retailers to shop for their business online and to empower traders in tier two and three cities through technology. Setup a qualitative feedback process through ethnographic user research
• Designed for business by building products in domains such as B2B e-commerce, Market place Fulfillment, Digital Payments, NBFC/ Credit finance, Supply Chain for businesses across varied categories, including but not limited to, Electronics & Appliances, Fashion & Lifestyle, Pharmaceuticals and FMCG Groceries and perishables
• Facilitated data-driven design through both qualitative and quantitative data inputs
• Building a team of passionate product and communication designers
• Setting up a framework to create a consistent, scalable, evolving, and a modern design system
• Continuously evolved the core product to match user expectations in terms of feature needs and interaction through human-centred design
• Designed for scale as the user base bounced from a handful to millions in one year
• Closely worked with engineers to ship high-quality products

May 2015 – Oct 2016 · 1 yr 5 mos · Bangalore

• Worked with multiple seeding startups to define their core brand and identity design in areas such as Home Automation, Hyper-local services, Insurance and Payments
• Built MVPs and set design guidelines for their products
• Oriented business teams and founders towards design thinking
• Helped hire designers with contextual skillsets for the start-ups

Dec 2011 – Jul 2013 · 1 yr 7 mos · Greater Delhi Area

• Chose to work as a designer in a printing and fabrication company to be able to learn about the technicalities of print productions and fabrication.
• Made high-end luxury packaging, invitations and communication collaterals for leading brands and celebrities
• Worked closely with the fabrication team to transform the visual design into physical products

Dec 2010 – Aug 2011 · 8 mos · Gurgaon

• Founded a graphic design studio that focused on building BTL marketing communication for industries like pharmaceuticals, FMCG including Pepsico

Jul 2009 – Feb 2010 · 7 mos

• I worked as a social entrepreneur with artisans of different crafts in the suburbs of india, with an endeavour to help new fashion and tends improvetheir life style and still keep the crafts alive.

Jul 2009 – Feb 2010 · 7 mos

• Karur. Developed woven kitchen collections.
• Promoted and designed eco-friendly handicraft producuts using Banana fibers for
• Community Friendly Movement (CFM)
• Attended workshops and trainings on NON WOVENS at international level organized by INDA
• Worked with Peter England People as freelancer developing print design
• Six months graduation project with Community Friendly Movement exploring different crafts of India
• Worked with artisans on shoes with an international shoe brand called WHERE
• IMPORTANT CLASSROOM PROJECTS
• 15 day training with PATHI PRINTS relating to fabric construction, processing and finishing, along with cotton spinning and yarn making.
• Theme Pavilion for the Accessories and trade show, Bangalore, developing prints and doing a display for one of the themes as per the forecast for the upcoming season.
• Craft cluster initiative done at Hampi, Karnataka, for the upliftment of the age old craft of Lambani, Ilkal, Stone carving and upcoming eco friendly craft of banana fibers.
• Craft Project which was a group effort of the class to design a range of Mats and runners woven on Handlooms using banana fibers.
• SKILL & KNOWLEDGE
• Drawing and Sketching
• Surface Techniques - hand embroideries, fabric manipulation, sequin work, appliqué work, patch work and quilting, Tatting, crochet, Tie & Dye, Batik, Block and Screen printing.
• Weaving
• Print Design Development
• Traditional Indian and World Textiles
• Computer Aided Design - Printing and Weaving
• Textile Science and Chemical Processing
• Digital Presentation Techniques
• Basic Pattern Making and Garment Construction
• Photography
• Fabric Quality Assurance and Analysis
• Visual merchandising