Palash Surana

Business Development Executive

India7 yrs 2 mos experience

Highly Stable

Key Highlights

Over 5 years in banking industry.
Expert in campaign management and data analytics.
Strong background in marketing analytics and customer profiling.

Stackforce AI infers this person is a Fintech professional with expertise in campaign management and marketing analytics.

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Skills

Core Skills

Campaign ManagementData AnalysisMarketing Strategy

Other Skills

Business StrategyCross-functional Team LeadershipCustomer ProfilingCustomer SegmentationData AnalyticsDecision-MakingFraud AnalysisLeadershipManagementMarketing AnalyticsMicrosoft ExcelMicrosoft OfficeMicrosoft Power BIMicrosoft PowerPointMicrosoft Word

About

I have 5+ years of experience in banking industry and currently associated with HDFC Bank as Senior Manager in Campaign Management Team, Credit cards.I have worked with RBL Bank in as Data Analyst in Marketing Analytics team.I have strong hold on business concepts of Banking industry and data domain.I have completed my MBA from IIM Indore (2018-2020). .I have deep interest in writing and following current affairs related to geopolitics and world economy.I am poet by heart.

Experience

Hdfc bank

Senior Manager - Campaign Management

May 2025 – Present · 10 mos · India · On-site

Managing credit card portfolio(Activation, Usage, Retention) of over 25 million + customers
▪ Handling 15+ campaigns in domain of card control, activation, spends, dormancy, loyalty and rewards, limit enhancement, alliances campaigns
▪ Customer segmentation on the basis of large data sets and frequent spends and offus characteristics
▪ Stakeholder management for base formation, launching campaign and subsequent reminder rounds basis performance with product team, data team, operations team, finance team
▪ Campaigns generating monthly incremental spends of Rs. 1,000 cr +
▪ Monthly over 400,000 inactive customers are spend activated via spends campaigns
▪ Ecomm & POS channel wise personalized service campaigns activates 40,000+ inactive customers
▪ Formulating campaign wise voucher based rewards strategy for Rewards, loyalty, spends campaign
▪ Preparing campaign budgets, campaign revenue analysis, campaign calendars and campaign data analytics
▪ Widening channel outreach for campaign deployment via Email, SMS, RCS, Mobile Banking, Net Banking, WhatsApp

Campaign ManagementCustomer SegmentationData AnalyticsStakeholder ManagementData Analysis

Rbl bank

2 roles

Senior Manager - Marketing Analytics

Oct 2021 – Apr 2025 · 3 yrs 6 mos · On-site

Analyzing campaign performance and formulating strategy for new campaign launch
Merchant identification for offer collaboration and partnership and tracking performance of existing merchants
Identifying base for Affluent card launch/New Card Launch
Customer profiling for existing base which includes Demographics, Cibil and Risk Profiling
Tracking improving category and merchant wise spend behavior
Preparing product mix for pitching Card upsell and upgrade to eligible customers
Formulating communication strategy for customer activation and retention
Analyzing and reporting Fraudulent merchant and customers
Preparing customer base and offer construct for retention drives
Overview of Credit Card performance of over 30+ credit cards on Monthly, Quarterly and Yearly basis
Analyzing Add-on card and Multi-card holders base spend behavior on comparative basis with single card holders