Apr 2022 – Apr 2024 · 2 yrs · Mumbai, Maharashtra, India

• #contentstrategy
• + Launched the international content library (with localization in Indian languages) and achieved ~1 Billion minutes of Watch Time within 90 days of launch
• + Led the content strategy for a new video format and improved Watch Time per viewer by ~30% (beta experiment)
• + Contributed to the creation of annual content plans for FY23 by leveraging internal analysis and external reserach

Oct 2020 – Apr 2022 · 1 yr 6 mos

• #productmanagement
• + Launched the user profiles feature on Voot within 90 days (ideation to launch)
• + Improved the install to activation funnel through UI/UX changes resulting in a 12% improvement in sign-up success rates
• + Drove A/B testing and multivariate experiments to continually improve new viewer consumption by 17%

May 2019 – Sep 2020 · 1 yr 4 mos

• #mediastrategy
• + Generated an assisted monthly revenue opportunity of ~ Rs. 2 Cr by automating ad tracking on competitor platforms such as YouTube and Hotstar
• + Led and executed a zero-to-one plan working cross-functionally for a regional show that garnered 5 Mn+ views
• + Analysed the Indian video content ecosystem of 300+ web series to draw actionable insights for our branded content go-to-market strategy

Jan 2019 – Apr 2019 · 3 mos

• #enthucutlet
• + Formulated a blend of data and content pitches for advertisers with greater than ~Rs.0.5 Cr revenue opportunities
• + Identified data backed insights that amplified advertising revenues by utilizing tools such as Mixpanel, App Annie, BARC and Comscore

Sep 2018 – Dec 2018 · 3 mos

• #teachinginfatuation
• +Administered a class of 100+ students for the course Strategy, Tactics and Economics of Pricing.
• +The only undergraduate student to have been offered a Teaching Assistant role at IIM-B.

Aug 2018 – Jan 2019 · 5 mos

• #geekdays
• +Developed a marketing model using over 500,000 tweets as data points through sentiment analysis
• +Prepared a case study on entrepreneurial pricing to be published in Harvard Business Publishing
• +Analyzed over 100 research articles on marketing activities of pharmaceutical companies to physicians using text analysis

Jun 2018 – Aug 2018 · 2 mos · Mumbai Area, India

• #mediaception
• + Worked with brands like Amazon, IMDb, DHL, Uber to provide content marketing solutions
• + Increased purchase intention, likeability by upwards of 50% potentially for clients
• + Performed a competitive market analysis and increased YouTube and Instagram engagement by 25% and 33% respectively.
• + Created case studies that led to a win for TVF at Times Network Marketing Excellence Awards
• + Conceptualized a sales deck to ensure clarity on deliverables for our clients.
• + Initiated a WhatsApp Marketing and Campus Ambassador Program enabling a deeper penetration for the TVF brand.

May 2017 – Jul 2017 · 2 mos · Pune, Maharashtra, India

• #understandingdhanda
• + Designed marketing campaigns for a real-estate client leading to a 52% increase in landing page visits through Search and Social Media channels
• + Conceptualized the social media marketing strategy for our premium in-house brand Enzo (Ayurvedic Milk) and achieved the first 100 orders in 22 days
• + Generated leads and created concept decks to get 2 new clients

Jan 2016 – Apr 2016 · 3 mos

• #firstinternship
• + Played a major role in establishing target markets for virtual reality based products.
• + Responsible for pitching products to managers of firms like Proctor and Gamble.