Pankaj Kumar singh

Digital Marketing Specialist

Delhi, India8 yrs 7 mos experience

Key Highlights

  • Over 13 years in media and entertainment industry.
  • Expertise in creative content writing and digital content creation.
  • Proven track record in managing high participation contests.
Stackforce AI infers this person is a Media and Entertainment professional with expertise in digital content and creative strategy.

Contact

Skills

Core Skills

Content CurationDigital Content CreationCreative Content ManagementContest PlanningContent ManagementMusic OperationsContent Production

Other Skills

Cross-functional Team LeadershipCommunicationData AnalysisTeam ManagementCreative WritingCreative StrategyCreative DirectionTeam LeadershipActingConceptualizerPerformance ReviewsVideo ScriptsVoice ActingActing TrainingProblem Solving

About

*Content Specialist (Meta) Review and curate video content from a wide variety of categories with a focus on digital trends and music culture * Identify online trends and personalities, including emerging memes and cultural conversations *Capture and highlight the best content from wide range of topics, including pop culture, celebrities, comedy, music, sports and food *Identify storytelling, narrative, characters, and the qualities that make entertainment interesting *Collaborate with our product teams to improve user experience and internal tools *Responsible for improving contest performance, research data and user behaviour to launch and operate high participation topics and suitable Hashtags for contest. *Record demo videos so that creators can follow and enact well. *Rizzle (Assistant Manager -Creative Content) *Trends Lead (Planning and managing daily contest/activity planning with creative ideas based on trending topics or special type of content that users are interested in. Majorly using our in house music.) *Responsible for improving contest performance, research data and user behaviour to launch and operate high participation topics and suitable Hashtags for contest. Script Writers Lead: Helping writers’ team to come up with Original-Unique-Short-Crisp and diversity in writing for short format as well as for series-based concepts. More than 13 years of experience in media and entertainment industry,expertise in creative content writing/Singing/Anchoring/Music management/digital content creator and team leader.

Experience

8 yrs 7 mos
Total Experience
1 yr 5 mos
Average Tenure
--
Current Experience

Meta

Content specialist Meta

Jun 2023Feb 2024 · 8 mos · Gurugram, Haryana, India

  • Review and curate video content from a wide variety of categories with a focus on digital trends and music culture
  • Identify online trends and personalities, including emerging memes and cultural conversations
  • Capture and highlight the best content from wide range of topics, including pop culture, celebrities, comedy, music, sports and food
  • Identify storytelling, narrative, characters, and the qualities that make entertainment interesting
  • Collaborate with our product teams to improve user experience and internal tools
  • Responsible for improving contest performance, research data and user behaviour to launch and operate high participation topics and suitable Hashtags for contest.
  • Record demo videos so that creators can follow and enact well.
Cross-functional Team LeadershipCommunicationContent CurationDigital Content Creation

Rizzle

Assistant Manager

Sep 2021Nov 2022 · 1 yr 2 mos · India

  • Rizzle (Assistant Manager -Creative Content and Marketing)
Team ManagementCreative WritingCreative StrategyCreative DirectionTeam LeadershipActing+11

Alibaba group

Senior Specialist ,Content/Music Operation in VMate short video app

Jul 2019Aug 2020 · 1 yr 1 mo · Gurgaon, India

  • Responsibilities
  • Planning and managing daily contest/activity planning with creative ideas based on trending topics or special type of content that users are interested in.
  • Responsible for improving contest performance, research data and user behaviour to launch and operate high participation topics.
  • Creating #Hashtags for contest.
  • Translation in hindi for the topics and contests ideas.
  • MUSIC RESPONSIBILITIES
  • Curate and maintain playlists for major languages like Hindi/Punjabi/Bhojpuri/Haryanvi.
  • Maintain the entire library and take care of operations with respect to Music from the backend through CMS
  • Well updated with latest Music trends and implement necessary changes to the playlist
  • Create new & unique audios by mixing different dialogues, songs, sfx while keeping the target audience in mind.
  • Wrote lyrics and sang for the Theme song of VMate app
  • Give creative ideas for user contests every week to encourage users to shoot videos and increase video consumption and user growth on the app.
Team ManagementCreative DirectionCross-functional Team LeadershipCommunicationContent ManagementMusic Operations

Ht media ltd

Producer

Dec 2018Jun 2019 · 6 mos · New Delhi Area, India

  • PRODUCER /CONCEPTUALIZER/BACKUP JOCK/ CREATIVE WRITER.
Team ManagementContent Production

Big fm

Conceptualizer

Feb 2018Nov 2018 · 9 mos · New Delhi Area, India

  • Producer-Creative Writer/Conceptualiser (Programming) Delhi Big Fm 92.7, experience in Radio and entertainment industry with anchoring on National television.

Radio city india

Asst.Manager producer/Music Manager

Feb 2015Feb 2018 · 3 yrs · New Delhi Area, India

  • Responsible for Handling RJs nationally(6 stations of UP) and also providing content for Morning, afternoon and evening shows.
  • Overlooking and executing all the national and regional activities including digital promotions.
  • Also one point of contact for air checks and content which goes on-air.
  • Won Star of the month many a times which is an internal recognition awards..
  • Celebrity interviews( Interviewed AKSHAY KUMAR,SIDHARATH MALHOTRA,JACLINE FERNANDIS,ANUSHKA SHARMA,RANVEER SINGH RANBEER KAPOOR,SHAHID KAPOOR,ALIA BHATT,KANGNA RANAUAT and many more )also makes a part of my job.
Team ManagementContent Production

Red fm

Producer cum OB jockey

Jan 2013Feb 2015 · 2 yrs 1 mo · Bhopal Area, India

  • Worked with RED FM delhi trainee cum ob jock for Morning and Evening show.
  • Worked with RED FM as Producer cum OB jockey under programming team (Bhopal)
  • Responsible for Voice overs, Jingle making and singing, composing songs etc for the station.
  • Celebrity management that includes interviewing various artists/celebrities and preparing questioner for them.
  • Writer for the sparkler Chacha Batole for Delhi RED FM.

Shrikunj studio

Voice Over Artist

Aug 2011Dec 2012 · 1 yr 4 mos · New Delhi, Delhi, India

  • Voice over artist, writer,singer.

94.3 my fm - synergy media entertainment ltd. - dainik bhaskar group

Producer

Feb 2011Jul 2011 · 5 mos · Noida Area, India

  • Responsible for Voice overs, Jingle making and singing, composing songs,music management etc for the station.

Education

appejay institute of mass com

pg diploma — tv and radio

Jan 2010Jan 2011

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